Alex Von Den Steinen Email and Phone Number
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Alexvdsteinen@gmail.comSenior business executive with demonstrated track record in blue-chip consumer goods (P&G, Heinz), private equity, and B2B. Driver of top and bottom line growth while also leading several turnarounds from flat/negative positions. Proven functional leader (CMO, Innovation Officer) as well as General Manager. Change agent for significant organization redesign. Accomplished in both corporate and private equity, as well as both large and small company structuresSelected Achievements:GREW P&G business by +22% over 2 years (double P&G’s average), behind new portfolio strategy, focus on local consumer, and improved marketing/sales executionINNOVATED to drive +25% sales growth (3 yrs) at H. J. Heinz -- through refocused strategy, premium NPD, and new brand launch, while leading cross-functional teams and improving processesTURNED AROUND BirdsEye Fish category, reversing 5 years of decline, to drive +5% sales growth, while increasing margins by 6%pts – through white space NPD, premium line extensions, cost savings, and improved pricing LED two major reorganizations at BirdsEye and Glanbia, creating new global teams and structures to drive growth. Achieved on cost-neutral basis while increasing pipeline value (Glanbia innovation 2x vs. prior) and Birdseye multi-market launches generated +52M Euro incremental salesLived in 9 countries, educated in US/Europe, US & German citizenGeneral Manager | Chief Marketing Officer | CMO | Innovation | Turnarounds |Transformation | Revenue and Profit Growth | Margin EBITDA Improvement | P&L Ownership | Private Equity | Consumer Packaged Goods (CPG) | Business-to-Business (B2B) | Food Ingredients | Nutrition | Organization Development | Change Management | Strategic Brand & Portfolio Strategy | Cross-functional leadership | Product Innovation | New Product Development | White Space Innovation | Global Marketing | Communication | Digital | Brand Building | Food | Fast-moving consumer goods (FMCG)
Kik Custom Products
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Vp Of Marketing, Household Brands (Cpg, Private Equity, P&L Management)Kik Custom Products Nov 2018 - PresentLawrenceville, Ga, UsAs one of North America’s largest independent manufacturers of consumer packaged goods, KIK helps a large portfolio of brands and retailers bring their products to life. The Household business unit supplies private label cleaning and laundry products, and also markets branded household cleaning, bleach, and laundry products, such as Comet®, Spic and Span®, Top Job®, Greased Lightning®, The Works®, Arctic Power®, ABC®, Old Dutch®, Springtime®, La Parisienne® and Hertel®.
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Chief Product Officer & Chief Innovation Officer (B2B, Innovation, P&L Ownership, Product Strategy)Glanbia Nutritionals Feb 2016 - Jan 2018Chicago, Illinois, UsGlobal product strategy leadership and innovation delivery for B2B Nutritionals business, following significant new organization structure delivered in 2016. P&L shared accountability for business ($1.4B sales; 2016 EBITA growth +5%). Team leadership for global R&D, Product Management, Marketing & Insights (120 staff). Significant global innovation pipeline growth (2x vs. prior) via new strategic focus and reprioritization of resources on larger-scale opportunities. -
General Manager (Private Equity, Turnaround, Revenue And Profit Growth, Innovation, Cpg, Food)Birds Eye Uk & Ie Jan 2010 - Jul 2015Woking , Surrey, GbA 2B European frozen foods company trading under the BirdsEye, Iglo and Findus brands, in private equity ownership. As General Manager, led turnaround of $500M frozen fish business unit, generating sales growth of +5% in 2011 and +2% in 2010. Also drove significant +7%pts. expansion of gross margin through new product launches (including award-winning Bake to Perfection introduction), as well as premium priced line extensions. Delivered margin via successful optimization and harmonization of product strategy to improve mix.As General Manager of Frozen Vegetables Category, increased operating margins by 2% points, while stabilizing sales versus prior declines. Led cross-functional team of Marketing, R&D, Supply Chain with accountability for European region. Additionally held several corporate roles, including commercial lead for 2012 company sale process (plan development and presentation to investors), M&A, as well as company-wide brand campaign and marketing plans (2012-2013)As General Manager Iglo/BirdsEye Brands, directed company-wide marketing strategy change, including development of new positioning, consumer communication and packaging design, working directly with company CEO and guiding launch plans and delivery across Europe (2014-15) -
Chief Marketing Officer (Private Equity, Cpg, Innovation, Organization Development)Birds Eye Uk & Ie Jan 2008 - Dec 2009Woking , Surrey, GbInitiated broad-scale reorganization from local to pan European operating model, which included the creation of central innovation teams, new marketing roles, and innovation process), resulting in significant increase in scale of innovation. New organization was set up rapidly and on a cost-neutral basis. Within the focus on larger scale opportunities, directed the introduction of three multi-market product initiatives, which generated €52M incremental sales (2009-12). Additionally, led efforts to streamline working capital via targeted product strategy, and consolidated advertising agency structure in Europe to a single network, achieving speed and efficiency gains.
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Marketing Director (Cpg, Innovation, Revenue And Profit Growth, Cross-Functional Leadership, Food)H. J. Heinz Jun 2004 - Dec 2007Chicago, Il, UsDrove +25% sales growth (2005-7) via refocused strategy and execution in the context of flat markets. Key highlights were a new brand launch for Soups category, successful Ketchup NPD (later rolled out across Europe) as well as core business improvements such as pricing optimization, new benefits, and packaging and design upgrades. These activities, combined with effective cost management, led to +45% profit growth over the period. Accountable for the cross-functional team of marketing, trade marketing, and R&D. The German BU was recognized as one of the fastest growing in the portfolio. Promoted to Director, Global Infant Nutrition in October 2007. -
Marketing Director (Cpg, Turnaround, Revenue And Profit Growth, Cross-Functional Leadership)Procter & Gamble Jan 2001 - May 2004Cincinnati, Ohio, UsFull accountability for $500M Fabric and Home Care business for P&G in Germany/Austria/Switzerland, consisting of 13 brands such as Ariel, Lenor, Mr. Proper, Febreze, Swiffer) and cross-functional team of 40 (marketing, trade marketing, and finance). Against backdrop of private label pressure, led a turnaround of the business over 2001-4. Specific accomplishments were +12% turnover growth in 2004 and +10% growth in 2003, rough double the P&G average in Western Europe. The key drivers of growth were a new laundry brand introduction, brand strategy changes, and improved marketing/sales execution. Additionally performed corporate roles in area of marketing functional training and new product launch process -
Brand Manager, Pampers Europe (Cpg, Revenue And Profit Growth, Global Marketing, Brand Building)Procter & Gamble Aug 1998 - Dec 2000Cincinnati, Ohio, UsLed European marketing strategy for Pampers, from regional plan development to implementation in all European markets. Responsible for European business, including volume and profit management, reporting directly to the GM Western Europe. Also led development of new Pampers brand campaign for region and marketing mix optimization.
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Brand Manager (Cpg, Innovation, Revenue And Profit Growth, Marketing, New Product Development)Procter & Gamble Aug 1996 - Jul 1998Cincinnati, Ohio, UsResponsible for new product initiatives in close cooperation with R&D for P&G West European dish washing liquid business, launching multi-market new range of Anti-bacterial Dish products with premium margins to increase profitability.
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Assistant Brand Manager (New Product Development, Cpg, White Space Innovation, Marketing)Procter & Gamble Aug 1994 - Jul 1996Cincinnati, Ohio, UsLed national new brand introduction of Antikal limescale remover in Germany, including product strategy, launch plans, media investment, promotion and sampling planning. Product far exceeded expectations and took segment leadership in less than 6 months, winning extensive recognition from German retail partners.
Alex Von Den Steinen Skills
Alex Von Den Steinen Education Details
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University Of VirginiaHistory -
Rotterdam School Of Management, Erasmus UniversityMarketing
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Northwestern University - Kellogg School Of ManagementBusiness Administration With Focus On Marketing Management
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Northwestern UniversityGeneral
Frequently Asked Questions about Alex Von Den Steinen
What company does Alex Von Den Steinen work for?
Alex Von Den Steinen works for Kik Custom Products
What is Alex Von Den Steinen's role at the current company?
Alex Von Den Steinen's current role is Global Consumer Goods Executive | Chief Marketing Officer | Private Equity | Procter & Gamble | Revenue & Profit Growth.
What is Alex Von Den Steinen's email address?
Alex Von Den Steinen's email address is al****@****ail.com
What is Alex Von Den Steinen's direct phone number?
Alex Von Den Steinen's direct phone number is +120891*****
What schools did Alex Von Den Steinen attend?
Alex Von Den Steinen attended University Of Virginia, Rotterdam School Of Management, Erasmus University, Northwestern University - Kellogg School Of Management, Northwestern University.
What skills is Alex Von Den Steinen known for?
Alex Von Den Steinen has skills like Fmcg, Marketing Strategy, Cross Functional Team Leadership, Brand Management, Strategy, Brand Equity, Customer Insight, Marketing, Marketing Management, Trade Marketing, Management, Business Strategy.
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