Alex Von Den Steinen Email & Phone Number

Lawrenceville, Ga, Us

As one of North America’s largest independent manufacturers of consumer packaged goods, KIK helps a large portfolio of brands and retailers bring their products to life. The Household business unit supplies private label cleaning and laundry products, and also markets branded household cleaning, bleach, and laundry products, such as Comet®, Spic and Span®, Top Job®, Greased Lightning®, The Works®, Arctic Power®, ABC®, Old Dutch®, Springtime®, La Parisienne® and Hertel®.

Chicago, Illinois, Us

Global product strategy leadership and innovation delivery for B2B Nutritionals business, following significant new organization structure delivered in 2016. P&L shared accountability for business ($1.4B sales; 2016 EBITA growth +5%). Team leadership for global R&D, Product Management, Marketing & Insights (120 staff). Significant global innovation pipeline growth (2x vs. prior) via new strategic focus and reprioritization of resources on larger-scale opportunities.

Woking , Surrey, Gb

A 2B European frozen foods company trading under the BirdsEye, Iglo and Findus brands, in private equity ownership. As General Manager, led turnaround of $500M frozen fish business unit, generating sales growth of +5% in 2011 and +2% in 2010. Also drove significant +7%pts. expansion of gross margin through new product launches (including award-winning Bake to Perfection introduction), as well as premium priced line extensions. Delivered margin via successful optimization and harmonization of product strategy to improve mix.As General Manager of Frozen Vegetables Category, increased operating margins by 2% points, while stabilizing sales versus prior declines. Led cross-functional team of Marketing, R&D, Supply Chain with accountability for European region. Additionally held several corporate roles, including commercial lead for 2012 company sale process (plan development and presentation to investors), M&A, as well as company-wide brand campaign and marketing plans (2012-2013)As General Manager Iglo/BirdsEye Brands, directed company-wide marketing strategy change, including development of new positioning, consumer communication and packaging design, working directly with company CEO and guiding launch plans and delivery across Europe (2014-15)

Woking , Surrey, Gb

Initiated broad-scale reorganization from local to pan European operating model, which included the creation of central innovation teams, new marketing roles, and innovation process), resulting in significant increase in scale of innovation. New organization was set up rapidly and on a cost-neutral basis. Within the focus on larger scale opportunities, directed the introduction of three multi-market product initiatives, which generated €52M incremental sales (2009-12). Additionally, led efforts to streamline working capital via targeted product strategy, and consolidated advertising agency structure in Europe to a single network, achieving speed and efficiency gains.

Chicago, Il, Us

Drove +25% sales growth (2005-7) via refocused strategy and execution in the context of flat markets. Key highlights were a new brand launch for Soups category, successful Ketchup NPD (later rolled out across Europe) as well as core business improvements such as pricing optimization, new benefits, and packaging and design upgrades. These activities, combined with effective cost management, led to +45% profit growth over the period. Accountable for the cross-functional team of marketing, trade marketing, and R&D. The German BU was recognized as one of the fastest growing in the portfolio. Promoted to Director, Global Infant Nutrition in October 2007.

Cincinnati, Ohio, Us

Full accountability for $500M Fabric and Home Care business for P&G in Germany/Austria/Switzerland, consisting of 13 brands such as Ariel, Lenor, Mr. Proper, Febreze, Swiffer) and cross-functional team of 40 (marketing, trade marketing, and finance). Against backdrop of private label pressure, led a turnaround of the business over 2001-4. Specific accomplishments were +12% turnover growth in 2004 and +10% growth in 2003, rough double the P&G average in Western Europe. The key drivers of growth were a new laundry brand introduction, brand strategy changes, and improved marketing/sales execution. Additionally performed corporate roles in area of marketing functional training and new product launch process

Cincinnati, Ohio, Us

Led European marketing strategy for Pampers, from regional plan development to implementation in all European markets. Responsible for European business, including volume and profit management, reporting directly to the GM Western Europe. Also led development of new Pampers brand campaign for region and marketing mix optimization.

Cincinnati, Ohio, Us

Responsible for new product initiatives in close cooperation with R&D for P&G West European dish washing liquid business, launching multi-market new range of Anti-bacterial Dish products with premium margins to increase profitability.

Cincinnati, Ohio, Us

Led national new brand introduction of Antikal limescale remover in Germany, including product strategy, launch plans, media investment, promotion and sampling planning. Product far exceeded expectations and took segment leadership in less than 6 months, winning extensive recognition from German retail partners.

Ba With Distinction, History

Mba, Management, Marketing

Business Administration With Focus On Marketing Management

Business Administration And Management, General