Alexander Phi Email & Phone Number

Ottawa, On, Ca

Took time to travel the world, visit family & friends post-Covid, and work on projects within eComm, marketing technology, & real estate.

Dallas, Texas, Us

• Build Revenue Cycle Models, global scoring/sourcing/nurtures/drips/integrations/privacy & compliance programs.• Migrate implementations, configurations, programs, and assets between client instances and workspaces.• Manage projects, relationships, and daily operations for agency clients according to SoW• Track project & account progress, split & delegate activities to complete work efficiently while maximizing value to client & agency.

Austin, Texas, Us

Create custom product onboarding and feature adoption walkthroughs, increasing trial activations by 10-20%, resulting in higher conversions supporting $6M of annual sales growth.Build, monitor, and optimize omnichannel customer lifecycle nurtures and lead scoring campaigns for a database of 8M+, leveraging gated content and marketing platform integrations to support a 31% increase in lead generation YoY.Ensure database security and maintenance standards with strict adherence to all General Data Protection Regulation, Export Compliance, and platform governance guidelines.Manage projects to empower and optimize Marketo performance via APIs, webhooks, and Salesforce custom integrations for 4 global automation divisions serving 65+ on-premise and SaaS products enabling scalable B2B/B2C marketing. Champion production workflows for all marketing and product communications via Marketo and Pendo, providing education on best practices, testing, monitoring, troubleshooting, and funnel optimization support for key stakeholders.

Led marketing technology and operations across Email, SEO, PPC, CMS, Google Analytics, and CRM, driving business growth by implementing scalable workflows and optimizing performance metrics.Spearheaded creative web development, publishing, and maintenance for client Wordpress sites, leveraging organic content and SEO techniques to increase web traffic by an average of 150%.

Liaised effectively with key stakeholders and client leadership to establish and report on goals, timelines, and budgets, determining projected Returns on Investment (ROIs) and milestones, maintaining an account retention rate of 75%.Administrated all project repositories and multichannel communications, ensuring a seamless end user experience between web, email, text, and direct mail that generated an average 200% increase in leads.Ran point on all marketing funnel performance across Google Analytics, Adwords, Wordpress, and client automation platforms, advising on successes and opportunities, leading to a record-breaking 300%+ increase in annual profits.

Baltimore, Maryland, Us

Supervised the creation and publishing of all digital + web assets for health organization portfolio of 70+ facilities, within scope/budget in a very short window (~90 days) post-hire. Trained & consulted 55+ CEOs in digital marketing + brand reputation management strategy development. Served as a liaison between executives and marketing strategists in the compilation and analysis of digital reporting, ensuring alignment in all established objectives and suggesting adjustments as needed.

Boca Raton, Florida, Us

• Engaged customer base of 1MM+ across all social media channels.• Managed social campaigns, lifestyle blog & content creator teams.• Grew social following from <250 to 65k+ via growth hacking.• Created social media strategy, content calendars, & print/digital collateral.• Supported marcom through video production, with 1MM+ total views.

• Increased revenue by 100% & reversed cash flows into profitability.• Raised occupancy by 100% in first year with controlled attrition.• Maintained 98% utilization averaged over 6+ years.• Improved capacity & general amenities by 25% year to year.• Developed property improvement plan & managed construction projects.

• Introduced business plan & corrected pricing strategy.• Created SOP for all business facets for turnkey franchising.• Oversaw sales presentations & activities for $150,000+ level accounts.• Performed market research to find new sales markets & targets.• Designed websites & online/print marketing collateral.

• Train and manage new employees in all job aspects.• Market, maintain and sell vendor products.• Execute plan-o-grams and marketing displays.• Collaborate with other regional managers in Q&A conference calls.• Represent national clients on-site at vendor locations.

Master Of Business Administration (Mba), Marketing / Health Care Administration

Bachelor Of Arts (B.A.), Entrepreneurial And Small Business Operations