Whetstone is a consultancy that blends extensive communications practice and senior experience with data science techniques to unlock new insight and drive impact.

Working with senior management on a strategic initiative to ensure the University's vast expertise and knowledge impacts upon policy making in the UK and internationally. Responsible for driving engagement and delivering impact through the innovative and co-ordinated use of a range of techniques and channels.

Led a team of 25 communications and marketing professionals during a time of change, supporting seven direct reports. Member of Faculty Administration Leadership Teams, accountable for delivery against Operational Plan, and as Project Sponsor oversaw the delivery of a new web site for Alliance Manchester Business School. Financial responsibilities saw me oversee spending on a significant staff and non-staff budget.

Leading role in creation and implementation of new strategy to enhance student experience for 40,000 students, building capacity, driving a range of innovative communication and engagement initiatives, influencing change, and leading and nurturing a high-achieving team.

Spearheaded PR activity for world-leading science and engineering Faculty, supporting University's strategic ambitions to be amongst the top 25 in the world.Achieved consistent, high-quality coverage for world-class research and achievements - and in particular the world-famous Jodrell Bank Observatory and the 60th Anniversary celebrations for the Baby Computer. Acted as media contact and adviser for senior scientists including Prof Brian Cox, and Professors Andre Geim and Kostya Novoselov, winners of the Nobel Prize for Physics in 2010. Led PR activity for Manchester Science Festival in 2009, helping it become the most popular festival of its type in the UK.

Reactive and proactive media relations for the UK's busiest police force outside of London. Providing strategic advice on media strategy and handling and event management in a fast-moving, challenging environment, working with national, regional and specialist media.

Led proactive and reactive media relations for the Authority, including devising and executing PR campaign for 50th Anniversary celebrations.

Feature, news and review writer for a range of leading technology and Internet magazines. Also contributed numerous theatre reviews to online publications, including BBC Online, and produced newsletters and other customer communications for small businesses.

Writer and editor for leading regional B2B IT, oil and gas and banking publications. Also oversaw online news provision.

Responsible for producing features, reviews and news for leading UK internet and technology magazines.