Alex W. Castro

Alex W. Castro Email and Phone Number

I link technology and content to brand and marketing strategies that help organizations to develop, drive and maintain meaningful connections with their audiences. @ Six Degrees Medical – A Reverba® Company
Alex W. Castro's Location
Toronto, Ontario, Canada, Canada
Alex W. Castro's Contact Details

Alex W. Castro work email

Alex W. Castro personal email

n/a
About Alex W. Castro

15+ years of experience in Marketing with a growing career upward in several industries. Strong background in strengthening and repositioning brands, developing, managing and winning integrated Marketing strategies, and linking great content with the right technology, for outstanding digital and social campaigns/programs that deliver on engagement and ROI.

Alex W. Castro's Current Company Details
Six Degrees Medical – A Reverba® Company

Six Degrees Medical – A Reverba® Company

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I link technology and content to brand and marketing strategies that help organizations to develop, drive and maintain meaningful connections with their audiences.
Alex W. Castro Work Experience Details
  • Six Degrees Medical – A Reverba® Company
    Marketing Manager
    Six Degrees Medical – A Reverba® Company Jan 2021 - Present
    Toronto, On, Ca
  • Six Degrees Medical – A Reverba® Company
    Marketing & Brand Strategy
    Six Degrees Medical – A Reverba® Company Oct 2019 - Jan 2021
    Toronto, On, Ca
    Reimagine Science. Break Through. Six Degrees Medical helps pharmaceutical organizations by translating complex scientific data into innovative, effective and compelling communications solutions.For 15 years, our agency has successfully supported strategic programs, product launches and awareness campaigns, engaging the right stakeholders and, ultimately, improving health outcomes for patients and their communities.
  • Rexx
    Senior Marketing Project Manager
    Rexx Nov 2018 - Oct 2019
    I directly managed or oversaw all project life cycles, including scoping out the requirements, time and resource estimation, planning and assignment, coordination across teams and departments, project tracking, communications and status reporting.
  • Cbi Health
    Marketing Manager
    Cbi Health Jul 2014 - Nov 2018
    Toronto, Ontario, Ca
    Supported the Home Health, Workplace Solutions and Healthcare Innovations teams. • Project Manager for Care In a Click - the first app developed by a healthcare provider in Canada;• Created and executed “Connecting The Dots”, the biggest internal communication campaign ever held by CBI;• Led the planning of the Home Health rebrand - managing a budget of $1.5M.• Rebranded the whole suite of Workplace Solutions’ products.• Developed marketing assets that improved and/or created new relationships with B2G and B2B stakeholders.• Integrated social media (hands-on) and SEM to grow B2B awareness.• Redeveloped the intranet, introducing workload-reducing tookits.• Managed relationships with PR, design and creative agencies.
  • Sunnybrook
    Marketing Officer
    Sunnybrook Mar 2012 - Jul 2014
    Toronto, Ontario, Ca
    • Wrote and produced a series of videos that boosted relationships with current donors and helped the fundraising team to approach new prospects;.• Managed and executed all Marketing strategy for the first RBC Run for the Kids;• Conceptualized and project managed the annual Report to Donors;• Managed all internal hospital communication pieces - posters, banners, videos and collateral, integrating social media, digital (web, SEO, ads) and off-line elements.
  • Brazil-Canada Chamber Of Commerce - Bccc
    Marketing Specialist
    Brazil-Canada Chamber Of Commerce - Bccc 2011 - 2012
    Toronto, Ontario, Ca
    • Developed a new website, integrating a tool where members could find business solutions and partnerships inside the Chamber’s network;• Created and designed the quarterly BCCC Performance report;• Created and designed all communication materials (email marketing, newsletters, promotional items, membership packages);• Managed the BCCC website, social media sites, client databases and loyalty programs (e.g. discounts, special events and access to member benefits).
  • Oi Internet
    Product Marketing Manager
    Oi Internet 2008 - 2010
    • Integrated and managed the first video platform for the group - the biggest telecommunications group in Brazil;• Developed the first data security solution (online backup) for B2C users in Brazil;• Managed activities with internal departments - sales, legal PR and IT;
  • Tim
    Senior Product Manager
    Tim 2005 - 2008
    Milano, Italy, It
    • Integrated the first BlackBerry service for non-corporate users (BIS), including media campaign. TIM is the second biggest mobile carrier in Brazil (#1 for business users);• Integrated the first mobile app for Facebook in Latin America;• Developed the first User Generated Content service for a mobile carrier in Brazil;• Managed the SMS Broadcast strategy for the whole company.

Alex W. Castro Skills

Strategy Marketing Strategy Mobile Devices E Commerce Email Marketing Competitive Analysis Digital Marketing Product Management Integrated Marketing Business Strategy Product Marketing Team Leadership Online Advertising Telecommunications Marketing Marketing Management Social Media Marketing Marketing Communications Business Planning Customer Service Strategic Partnerships Social Networking Social Media Online Social Networking Networking Customer Relationship Management Mobile Marketing Sem Market Planning Marketing Communications Planning Strategic Planning Strategic Communications Start Ups Wireless Search Engine Optimization Pay Per Click Mailchimp Instagram Twitter Small Business Marketing Google Adwords Facebook Constant Contact B2c Marketing Public Relations Pinterest Linkedin Content Marketing

Alex W. Castro Education Details

  • University Of Toronto
    University Of Toronto
    Digital Marketing Management
  • University Of Toronto
    University Of Toronto
    Project Management
  • Norwegian University Of Science And Technology (Ntnu)
    Norwegian University Of Science And Technology (Ntnu)
    Project Management
  • Universidade Federal Da Bahia
    Universidade Federal Da Bahia
    General

Frequently Asked Questions about Alex W. Castro

What company does Alex W. Castro work for?

Alex W. Castro works for Six Degrees Medical – A Reverba® Company

What is Alex W. Castro's role at the current company?

Alex W. Castro's current role is I link technology and content to brand and marketing strategies that help organizations to develop, drive and maintain meaningful connections with their audiences..

What is Alex W. Castro's email address?

Alex W. Castro's email address is ac****@****med.com

What schools did Alex W. Castro attend?

Alex W. Castro attended University Of Toronto, University Of Toronto, Norwegian University Of Science And Technology (Ntnu), Universidade Federal Da Bahia.

What skills is Alex W. Castro known for?

Alex W. Castro has skills like Strategy, Marketing Strategy, Mobile Devices, E Commerce, Email Marketing, Competitive Analysis, Digital Marketing, Product Management, Integrated Marketing, Business Strategy, Product Marketing, Team Leadership.

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