Alex W. Castro Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, On, Ca

Reimagine Science. Break Through. Six Degrees Medical helps pharmaceutical organizations by translating complex scientific data into innovative, effective and compelling communications solutions.For 15 years, our agency has successfully supported strategic programs, product launches and awareness campaigns, engaging the right stakeholders and, ultimately, improving health outcomes for patients and their communities.

I directly managed or oversaw all project life cycles, including scoping out the requirements, time and resource estimation, planning and assignment, coordination across teams and departments, project tracking, communications and status reporting.

Toronto, Ontario, Ca

Supported the Home Health, Workplace Solutions and Healthcare Innovations teams. • Project Manager for Care In a Click - the first app developed by a healthcare provider in Canada;• Created and executed “Connecting The Dots”, the biggest internal communication campaign ever held by CBI;• Led the planning of the Home Health rebrand - managing a budget of $1.5M.• Rebranded the whole suite of Workplace Solutions’ products.• Developed marketing assets that improved and/or created new relationships with B2G and B2B stakeholders.• Integrated social media (hands-on) and SEM to grow B2B awareness.• Redeveloped the intranet, introducing workload-reducing tookits.• Managed relationships with PR, design and creative agencies.

Toronto, Ontario, Ca

• Wrote and produced a series of videos that boosted relationships with current donors and helped the fundraising team to approach new prospects;.• Managed and executed all Marketing strategy for the first RBC Run for the Kids;• Conceptualized and project managed the annual Report to Donors;• Managed all internal hospital communication pieces - posters, banners, videos and collateral, integrating social media, digital (web, SEO, ads) and off-line elements.

Toronto, Ontario, Ca

• Developed a new website, integrating a tool where members could find business solutions and partnerships inside the Chamber’s network;• Created and designed the quarterly BCCC Performance report;• Created and designed all communication materials (email marketing, newsletters, promotional items, membership packages);• Managed the BCCC website, social media sites, client databases and loyalty programs (e.g. discounts, special events and access to member benefits).

• Integrated and managed the first video platform for the group - the biggest telecommunications group in Brazil;• Developed the first data security solution (online backup) for B2C users in Brazil;• Managed activities with internal departments - sales, legal PR and IT;

Milano, Italy, It

• Integrated the first BlackBerry service for non-corporate users (BIS), including media campaign. TIM is the second biggest mobile carrier in Brazil (#1 for business users);• Integrated the first mobile app for Facebook in Latin America;• Developed the first User Generated Content service for a mobile carrier in Brazil;• Managed the SMS Broadcast strategy for the whole company.

Certificate, Digital Marketing Management

Certificate, Project Management

Certificate, Project Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General