Alex Wellen Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, Us

• Oversight of the largest automotive media company in the world made up of 50+ iconic brands that include MOTORTREND, HOT ROD, and TOP GEAR AMERICA, and reach 30M+ MAUs to its owned platforms, 2M premium paid members, and over 70M+ social followers. • Responsible for managing the full P&L and oversight of the entertainment, direct-to-consumer, digital and linear ad sales, live events, studio, branded content, print, and e-commerce lines of business.• Acquired 2M+ direct-to-consumer digital sub; signed A-list talent including Kevin Hart, Dax Shepherd; activated 80+ signature events; and produced total of 5K+ hours of original and live programming. • Built library of 8K+ automotive episodes distributed across the #1 automotive TV network (70M HHs) and launched paid streaming (100M+ subs) and free ad-support TV channels (100M+ HHs).• Launched hundreds of digital products, leveraging seven decades of editorial coverage.• Leveraged AI across business units, enhancing operations and consumer-facing car buying tools.• Transformed overall workforce, reimagining the programming, editorial marketing, sales, and finance departments, corporate data capabilities, and technology stack.• MotorTrend received more awards for its journalism, products, marketing, and advertising than ever in its 75 year history including first Emmy and Digiday’s 2024 “Best Streaming Service” and “Best FAST Service.” • Recognized by current and former employees with a 98% CEO approval rating according to Glassdoor.

Redondo Beach, California, Us

• Company landed an investment deal with Robert Herjavec on ABC’s SHARK TANK in January 2024.• Designed and currently distributing the world’s first patented dual-handle umbrella made for sharing.• Negotiated longterm, exclusive global licensing deal with ShedRaid, the world leader in distribution and sales. Partners include, among others, Target, Walmart, Nordstrom, Dick‘s, Dillard’s, Ace, and Macy’s.

Atlanta, Georgia, Us

Executive-in-charge for corporate-wide innovation initiatives across Turner portfolio (TBS, TNT, TruTV).

Atlanta, Us

• SVP with financial oversight and staff management that has included product, technology, design, strategy, revenue, business operations, audience development, and programming• Set strategic product vision for CNN brands; delivered record profitability and revenue growth• Generated all-time historic traffic, engagement, and industry-wide recognition; #1 digital news brand for multiplatform uniques, mobile, social, politics, and millennial reach; #1 video for +2 straight years; over 10MM hours of monthly live video streaming. • Re-architected scalable technology solutions for publishing, alerting, personalization, social, search, SEO, content enrichment, live and on-demand video delivery, and APIs• Launched hundreds of global products, platforms, services, and technologies across mobile web, apps, desktop, video, voice, social, OTT, SVOD, IOT, VR, and emerging platforms• Built suite of innovative, premium, native, media-rich ad products across video and display• Drove wide range of multimillion dollar strategic revenue deals with global distributors and advertisers including Apple, Samsung, Google, Huawei, Amazon, Facebook, and all major MVPDs• Led multiple restructures; built a global executive team and diverse workforce emphasizing unity, transparency, collaboration, reliability, agility, and world-class execution• Implemented transformative operating processes, workflows, and planning • Reimagined and delivered multimillion-dollar modern digital workspace for +250 staffers

Atlanta, Us

• Set the strategic business and product vision of CNN’s brands in digital media across existing and emerging platforms, including desktop, mobile, handsets, tablets, OTT devices, set top boxes, IPTVs, wearables, and all syndicated outlets• Led executive team responsible for product innovation, partnerships, major acquisitions, new business ventures, audience development, global competitive strategy, and business intelligence • Oversight of P&L including digital business operations, financial management, CAPEX planning, annual budgeting, and monetization in partnership with Ad Sales and TV Distribution• General management of CNNgo and all Next Gen TV initiatives, available to +86mm TV subscribers, and the linchpin to billions of dollars in MVPD long-term affiliate renewals• Drove CNN’s digital roadmap for all consumer video and TV products and businesses• Grew digital video revenues and overall video consumption across all platforms by double-digits

Atlanta, Us

• Led CNN Worldwide’s strategy to integrate TV and digital products across all platforms• Implemented audience-driven approach to delivering essential and compelling editorial content, advertising, products, and key branding across CNN Digital and CNN TV

Atlanta, Us

• Set the vision for an integrated politics programming and product strategy across all CNN platforms and CNN newsgroups worldwide• Managed a team of all-platform multimedia reporters and producers • Led CNN’s cross-platform content ownership strategy to reduce reliance on AP/Reuters• Launched series of award-winning digital properties including CNNPolitics.com and the Political Ticker as well as digital executions around John King’s Election “Magic Wall”

Atlanta, Us

• Led team of on-air reporters and digital producers covering technology and news• Reported, produced, and wrote multiple TV and Web segments daily• Served as on-air legal analyst, covering online crime, security, and privacy

New York, Ny, Us

• Developed one-hour investigative Discovery Times documentary exploring how the War on Terrorism derailed the War on Drugs following the attacks of September 11, 2001• Wrote investigative features for Sunday edition of Times Education Life magazine on how laws schools manipulate school rankings, the dirty business of distance learning

Advanced Management Program (Amp), Strategy, Leadership, Finance

Juris Doctor (Jd), Law

Bachelor Of Science (Bs), Systems & Industrial Engineering