Alex Werra Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

Madison, Wisconsin, United States

- Researched and updated 85+ enterprise-level KOL candidate profiles across 7 domains indicative of potential for market influence to support data-driven engagement strategy and prioritization.- Identified and flagged research findings suggestive of significant shifts in KOL influencing power, and recommended alterations to engagement goals and priorities accordingly.- Developed novel framework for KOL engagement planning and progress tracking that incorporates key KOL data, promoting specificity in engagement goal-setting, and facilitating improved cross-functional collaboration. - Critically evaluated comparative impact of department presence at 15+ conferences attracting 100k+ attendees by conducting first-ever team ROI analysis, and subsequently harmonizing the results with qualitative assessments to understand brand receptivity and inform future investment priorities. - Ideated and recommended 10+ conference KPIs and their corresponding measurement instruments to better track department impact, driving team goal of maximizing market engagement strategy.

Madison, Wisconsin, United States

Research assistant with the Nacewicz Lab for the Neuroscience of Social Engagement. Supported project that investigated the roles of specific biomarkers associated with amygdaloid hyperactivity and consequent fear overgeneralization to better understand social withdrawal in Autism Spectrum Disorders.- Conducted a meta-analysis and 3 literature reviews to inform project direction and troubleshoot experimental design obstacles, resulting in an invitation to co-author the manuscript for publication alongside Principal Investigator.- Owned project progression by driving wet-lab task execution and tissue-imaging totaling 350+ hours.- Developed and optimized criteria for data analysis through continual iteration and team discussion.- Generated data models that visualize and compare critical experimental results to guide study design modifications. - Effectively communicated experimental results to Principal Investigator and created high-level presentations for lab members unfamiliar with the project to understand updates and participate in strategic discussions.

Madison, Wisconsin, United States

- Created positioning strategy for product inclusion into national screening guidelines by assessing product efficacy, safety, affordability, and the quality/consistency of clinical evidence. - Spearheaded an investigation into guideline acceptance and operational trends across 112 public submissions (400+ clinical trials) to measure evidence evaluation patterns and guide product position. - Successfully aligned cross-functional team of 10+ members and achieved consensus around proposed positioning strategy by collecting viewpoints, conducting industry research, and presenting findings to facilitate discussion.- Drafted national guidelines inclusion letter balancing internal clinical evidence and a nuanced understanding of market position to effectively articulate value proposition and competitive edge.

Alvarado, Texas, United States

- Improved the flow and readability of corporate policy and procedure documents by restructuring sentences for concision, reorganizing and reformatting information for clarity, and correcting grammatical errors. - Collaborated with cross-functional colleagues to standardize the development of future policy and procedure documents, enhancing workflow efficiency and continuity.

Brookfield, Wisconsin, United States

Planned and oversaw engaging activities for group of 15-20 kids. Managed camper behavior in interactions with one another and with club members. Carried out pre-organized lesson plans (Spanish, Nutrition, and STEAM classes). Ensured camper safety.

Bachelor Of Science - Bs, Neurobiology; Minors In Global Health And Science Communications

Activities and Societies: Neuroscience research, Pre-Law Society, Hoofers Ski Club

Study Abroad

Relevant coursework: Global Marketing Strategy, Consumer Behavior, Spanish Politics, Spanish Language.

High School Diploma

AP Scholar with Distinction, Scholar Athlete