Purple Frog Systems was founded in 2006 to help to companies wanting to improve the way they manage and analyse their data.We are based in the Midlands, but cover the whole of the UK and worldwide. We are a Microsoft Gold Partner, and specialise in the Microsoft data analytics toolset, although we also have skills in other technologies. We specialise in all aspects of data architecture, data transformation, data warehousing, reporting solutions, and machine learning, implemented using the Microsoft Azure platform (Power BI, Fabric, Synapse, Azure SQL DB, Data Factory, Databricks, Azure Machine Learning, etc.) as well as the on-prem options of SQL Server (Integration Services (SSIS), Analysis Services (SSAS) and Reporting Services (SSRS)).Creator of the World leading Power BI Sentinel SaaS tool to provide governance, disaster recovery and auditing for Microsoft Power BI and Fabric.Purple Frog's founder, Alex Whittles, was honored with the prestigious Microsoft 'MVP' award in October 2015. This award is given to "exceptional technical community leaders who actively share their high quality, real world expertise with others". Alex is one of only a very small handful of Data Platform MVPs in the UK. Our consultants have an impressive array of qualifications and certifications to back up their professional experience. One of our consultants was one of the first in the UK to gain an MSc Masters degree in Business Intelligence. We believe that qualifications and certifications don't necessarily mean that a consultant can do the job you want, however when combined with the professional and practical experience gained through years working in the industry, they provide you with confidence that the consultant can tackle any problem you throw at them.Our consultants regularly present at Azure / Power BI / SQL Server / Data Analytics conferences across the globe.

The Microsoft Most Valuable Professional (MVP) award is given to technology experts who passionately share their knowledge with their community. Those awarded are people who actively share their technical expertise with the technology communities related directly or indirectly to Microsoft. It is a highly prized and respected award, and provides increased access to the product teams within Microsoft to provide feedback on products, engage on private previews and get early access to new platforms.

I am on the SQLBits committee and manage the registration, customer service and other aspects of the largest Microsoft Data Platform conference in Europe. SQLBits is the largest SQL Server conference in Europe for data professionals, led by Microsoft Data Platform experts. Born out of the hunger to share the latest developments, solutions and best practice, whilst forming a network of data professionals behind some of the most exciting developments on the Microsoft Data Platform, including SQL Server, Power BI, Fabric, Synapse, Azure, ML, and more.The five day conference is an annual event, providing a marathon of top quality training from global specialists. At a time of change if you want to learn about the new paradigms in data platforms, SQLBits is the place to be.- 5 days of world class training- Over 300 specialist sessions- Networking events with the Microsoft Product Group- Introductions to software vendors and consultants- The infamous SQLBits Party

STEM Ambassadors are volunteers from a wide range of science, technology, engineering and mathematics (STEM) related jobs and disciplines across the UK. They offer their time and enthusiasm to help bring STEM subjects to life and demonstrate the value of them in life and careers.STEM Ambassadors are an important and exciting free of charge resource for teachers and others engaging with young people inside and out of the classroom.

SQL Relay was set up in 2011 to raise more awareness of the UK SQL Server community. Starting off with a flotilla of user groups, over the years it’s evolved into an 5-day rollicking ride around the country, bringing the excellent speakers to the community.We’re working to support the needs of the SQL community. This means a broadening of topics into cloud and analytics, it means including talks from “help, I’m an accidental XXX” to “Super intense performance internals of YYY”.Our primary focus is to keep making high quality training available and most importantly accessible.Our annual events are free and run during the week, in office hours, and as close to public transport links as we can get them. This makes it really convenient for most people to attend. No training budget approvals, no expense forms, and no impinging on your home life.We do appreciate however that we can’t get to every city, and that people do have lives that can clash with our preferred choice of dates so we are expanding our online activities so people can learn when it’s convenient.SQL Relay is organised by user group leaders, speakers, and active community members. Volunteers one and all, each person is intent on making helping out the folks in the community. If you’re not already a regular at your local user group, or other SQL activities, we hope you’ll be convinced to by attending a SQL Relay event. After all, we’re a mixed bunch of DBAs, BI folks, developers, and analytics peeps, who were all convinced about how awesome our attendees and the community in general is.

Designing and building the Microsoft BI layer for SharePoint usage tracking and analytics, including data warehouse, ETL, Cube and PerformancePoint dashboards

Analysing business requirements and designing the data model and architecture for a new realtime data warehouse to manage OTC derivatives.

Designing and implementing an enterprise wide data warehouse platform.

Designing and implementing data warehouse, OLAP and managemment information platform for one of the largest Lloyds of London insurance syndicates.

Managing development teams, analysing customer requirements and designing appropriate software and database solutions.

Providing the technical and team lead on software development projects for the UK lleisure industry.