Alex Lund Email & Phone Number

Indianapolis, Indiana, Us

Mountain View, Ca, Us

Tarrytown, New York, Us

New York, New York, Us

GSK and Pfizer merged their consumer healthcare business •Spearhead and develop long-term digital marketing strategy for multi million respiratory category across digital channels including SEM, display banners, social media, email marketing CRM, SEO and OLV • Lead strategic input into the overall digital brand communication platforms and direction including strategy, planning, journey building, creative builds and cadence of communications• Maximize annual multi-million digital media investment across portfolio of 9 brands • Manage $4 million annual content and influencer program with leading online publishers such as Travel & Leisure, Parents Magazine, Martha Stewart, SHAPE, Better Homes & Gardens and Eating Well• Implement data management strategy through Adobe Audience Manager DMP including acquisition, segmentation and application of use cases • Manage creative and media agency partnerships and coordination of digital plans and executions • Optimized $8 million SEM annual investment through improvement of campaigns, ad copy and branded keyword optimization • Manage 4 websites including redesigns, UX, SEO implementation, new product launches, product review integration, ecommerce integration and ongoing KPI site reporting• Launched Robitussin’s first Hispanic digital marketing campaign including development of content, online website platforms and digital media planning• Main point of contact and lead for e-commerce efforts, IT integrations, new product launches and digital shelf content including lifestyle content, below and above the fold content and online reviews • Develop and manage multiple internal relationships including within brand team, sales operations, consumer analytics and insights while leading cross-functional teams as appropriate• Analyze and report digital marketing media performance, website KPIs and ecommerce efforts

Hamburg, De

• Lead digital marketing strategy for both therapeutic and mass consumer brands while managing agency teams of 8+ digital strategists, SEO & SEM specialists and account managers at agencies OMD, Carat, Evoke and Publicis including managing project scopes, budgets, timelines and deliverables• Partner with cross functional (Medical, Shopper, Research) and brand teams to implement digital marketing frameworks, roadmaps, best in class media and digital marketing programs, activations and reporting• Manage $2.5 million digital marketing budget including SEM and eCRM spend and strategy• Oversee SEM campaigns on retailer sites including Walmart, Target and Amazon ecommerce platforms• Plan digital and media campaigns for ecommerce activities such as Prime Day, Black Friday and Holidays• Grew Amazon sales by $2 million through optimized Amazon search (AMS) unbranded campaigns• Partner with brand managers, ecommerce team and respective creative agencies in development of content for websites, e-commerce platforms and online brand stores • Relaunched CRM program to 3 million+ consumers including launch of Salesforce Marketing Cloud• Optimized SEM $2 million campaigns through increased efficiencies and SEM framework• Implemented first landing page strategy improving time on site by 40% and reducing bounce rate by 25%

Course: Driving Innovation And Growth, Innovation And Growth

Course: Leadership Management Knowing Yourself And Others, Organizational Leadership

Masters, Digital Marketing

Executive Mba