Responsible for giving insights and recommendations on product development of the Snowfall product portfolio as well as the Snowfall marketing and sales strategy by monitoring and analyzing its performance. Delivery of consultancy services to the company's customers around the world on strategical, tactical and operational levels.Performance Marketing Manager within my current position. Responsible for Snowfall's clients Digital Marketing experience: Budget planning, execution and control on a continuous basis, SEM Management, Social Media Advertising Management, Google Analytics, CRM, & E-Commerce. Support other internal departments, product owners, and variety of Snowfall's customers with number driven insights and recommendations, provide short- and long term market forecasts based on analysis and present future marketing trends. Responsible for continuously developing the KPI frameworks to further increase insights and take part in costumer meetings presenting analysis and reports.

Head of Research - Network Insights - MENA• Responsible for the Insights Department, monitoring, research and marketing data in Middle East & North Africa (MENA); corporate research relationships and development of data acquisition and distribution. Initiative research modeling and insights reporting management • Main achievements – Relationship Management of research partners. New channels’ launch research customized to local audiences. Multi-country media scene design. Studies of new markets for expansion purposes. Concept & content testing – through large scale qualitative focus groups, in-depth interviews, and mass quantitative researches – of existing TV channels to fit local viewers in different markets like Saudi Arabia, Egypt, Morocco, & Turkey; in addition to new business lines. Pre-planning, optimization, and post-evaluation of media plans to market existing and new TV channels to reach maximum number of viewers and accumulate rating points.

• Unit Manager for the Intelligence Department, monitoring, research and marketing data, development of information acquisition and dissemination. • Main achievements – Induction of outdoor media monitoring system which resulted in tracking competition campaigns and pitching for new advertisers. Design of billboard audience measurement system which led to identifying highly viewed prime locations that were acquired and added to the business lines. Dubai Metro traffic research and in-stations/platforms advertising viewership measurement, which attracted new advertisers to use the Metro as a new medium for advertising.

Operations Manager (Ipsos Middle East & North Africa) • Promoted from previous position. Head of the Operations Business Line. Responsible for the general management of Ipsos Operations in Lebanon. • Main achievements – Leading the field department in execution of syndicated investigation flowing from the media & market research departments. Bidding for ad-hoc researches, resources allocation and optimization, pricing, and managing clients from contracting to final reporting and presentation.Regional Quality Assurance Manager • Promoted from previous position. Member of the Regional Quality Assurance Department • Managing the regional assessment of operations, and country-by-country setting corrective plans and compliance with International standards • Main achievements – Design & MENA region implementation of market & media research procedures and systems. Standardization of control procedures and compliance systems with ESOMAR guidelines.Senior Media Research Manager • Head of Media Research & Media Research Data Production Unit • Responsible for the whole Media Research process from setting the research objectives to sampling, execution, and findings presentation. • Main achievements – Holistic syndicated & ad-hoc TV, Print, & Radio research design, from client brief to final reporting. Design & Implementation of CATI systems for TV & Radio audience collection for the MENA region. Generic & customized media scene presentations design. Involvement in people-meter system (AGB-Nielsen), from sampling to field execution, software utilization & optimization, and client training.

• Head of Research & Media Monitoring Data Unit • Responsible for utilizing data, reporting and recommendation on programming and grid optimization• Main achievements – Implementation of advertising monitoring and TV audience reporting systems. TV grid, programs, and marketing plans optimization.