AP Brand Group is a boutique athlete management, brand engagement and special events firm focusing on the sports and non-profit industries. Founded by Alexy Posner, we strive to help others turn their passions into reality. It’s simple. Each client has different goals and needs; we’re here to help you reach those by creating strategic integrated plans that lead to measurable results. Whether its building your personal brand, starting a non-profit, planning a large-scale event, or promoting a new product, we’re here to help you every step of the way.

-In charge of community engagement and brand awareness.-Responsible for creating and executing strategic and engaging social media plans for all Royals social and digital media platforms.-In charge of all player brand initiatives including community appearances as well as enhancing fan engagement through players individual brands. -Host all in-game promotional events including break-zone games and intermission activities. -Conduct post and in-game player and coach interviews.-Act as a spokesperson for the Reading Royals by representing the brand during games.

Group Sales:-Forge long lasting relationships with local businesses.-Sell group events and group outings Game Day Presentation:-Act as a spokesperson for the Fightins by hosting in between inning events-Aid in managing pre-game presentation -Birthday hostess during Fightins home games

The IM ABLE Foundation is non-profit organization which strives to enable, empower and encourage individuals with disabilities to live an active and independent life through adapted sporting equipment and adapted sports recreation programs. As the Director of Development: -Responsible for all fundraising efforts for the Foundation, including cultivation and maintenance of new partnerships with businesses as well as individual and private donors. -Responsible for planning and executing large-scale fundraising events including the IM ABLE BASH and the 12th Annual Got The Nerve? Triathlon. This year, brought in 6 new sponsors for the Triathlon including over $10,000 in new sponsorship dollars. -Accountable for managing marketing and brand efforts through community outreach, media relations and communication efforts. Including expanding social media platforms, creating social media campaigns on twitter, instagram and facebook, and managing email blasts to clients and donors, and website. -Head of the Lancaster based adapted programming. Responsible for all events held at Spooky Nook. Responsible for maintaining relationships with Lancaster based agencies and consumers and driving bodies to all IM ABLE adapted events.

Responsible for managing the Lancaster Barnstormers brand, including social media outlets and website. Expanded Barnstormers online presence and online engagement as well as increased online followers by 4,000 on Facebook and 2,000 on Twitter. Write press releases and top stories for the Lancaster Barnstormers website. Built and developed strong relationship with local press in order to keep the Barnstormers present in the community. Coordinate logistics for press access to all Lancaster Barnstormers events. Responsible for promoting all Lancaster Barnstormers events through advertising campaigns, social and digital media, and community events. Manage and design promotional and marketing collateral to benefit entire Barnstormers staff. Act as an integral part in designing, coordinating, and programming multiple large theme nights during home games.Manage 35 person internship program. Interviewed and hired all interns and oversee the day to day functions and practices of all 35 interns.Player Branding: Instrumental in helping multiple Atlantic League players gain affiliated contracts. Also acted as a liaison to get players contracts in Asia.. Manage individual player's brand image through community appearances, social media and press releases. Coordinate sponsorships for players with local businesses, which help increase their public image throughout the community.

Menagerie is an upscale boutique specializing in unique clothing and accessories. As the Director of Merchandising, it is my duty to design and implement the store layout and merchandise displays. Furthermore, I am also responsible for monitoring and analyzing sales patterns and communicating findings to the head buyer.

AgileCat is a branding firm with both local an international clients that specializing in design, public relations, marketing campaigns, and digital and social media. This three-month internship was focused on researching market information and market strategy. I explored and compiled market data to assist in campaign development as well as assisted the Public Relations department by writing materials to send to press.

Zest is a national clothing and accessories brand centralized in southern Florida. As the Director of Marketing for Zest, I managed and directed print advertisements including styling photo shoots and hiring models. I also re-designed the website and Facebook page and kept both of the media sources up to date. Furthermore, I directed, organized and styled three benefit fashion events. Also, I envisioned and executed in-store collaborations with local businesses, which increased store revenue and tripled clientele base.

Blue Hill Farm is a top equestrian facility that focuses on importing European Show Horses and selling these horses on the American market. I served as the Director of Sales for Blue Hill Farm. In this position I developed their website, managed and designed online advertisements, communicated with prospective clients and managed the sale of international grand prix horses.