thekinshipadvisors.comAlexys Feaster is the Founder and CEO of The Kinship Advisors and a certified life coach. The Kinship Advisors creates alliances within the sports, entertainment and other industries; who are committed to personal development, social justice, strategic business expansion and sustaining impact in underserved communities.Prior to founding The Kinship, Alexys spent six years as Senior Director of Player Development at the NBA, and is most known for her work in helping over 450 NBA players outside of the game by creating programs and initiatives to enhance their life skills and leadership development. Seen as the “NBA’s Other Coach,” Alexys’ mission was to empower player voices off the court, providing resources, education, and a clear path on how they can engage both in their communities and on a national level as leaders in the social justice movement.Alexys didn’t just find these opportunities – she was the innovator behind them as well. During the 2018 NBA Summer League, Alexys executed the league’s first ever voter registration drive, registering over 40 eligible players and incoming rookies. She continued that focus while sequestered in the NBA Bubble in Orlando, registering players, coordinating with teams and working with the National Basketball Players Association; ultimately reporting a 96% voter registration rate amongst all eligible NBA players by the November 2020 presidential election. As the NBA’s leader for player engagement around social justice work: Alexys hosted the conversation series “Where do we go from here?” as an outlet to discuss collective change after the murders of George Floyd and Breonna Taylor. Her commitment to developing athletes and celebrities to be the best versions of themselves outside of their profession goes back way before joining the NBA. In 2012, Alexys worked as the National Regional Surrogate Director for Obama’s reelection campaign. There, she led the strategy behind some of the biggest names speaking and performing during the campaign trail.In addition to being a speaker around the intersection of entertainment x culture x social justice; Alexys is also a Professional Advisory Board Member for the National Basketball Wives Association and Board Member for the Hart School of Hospitality, Sport and Recreation Management at JMU. She has been recognized by The Network Journal as a top 40 Under Forty outstanding achiever, by Adweek for 30 most powerful women in sports and named as one of 2020’s most powerful women in sports by Slam Magazine.