Alex Zelaya Email & Phone Number

San Francisco, Ca, Us

• Developed a business case and go-to-market strategy for a direct-to-consumer, prefab cabin product for campground/glampground developers. • Directly oversaw business operations including new product development, sales management, financial planning, financial reporting, corporate strategy, IP, and accounting.• Led primary and secondary market research, competitor analysis, and surveys to identify, vet, and validate target market segments and product-market fit. • Within the first year of launching, web traffic earned over 121,000 unique page views through 100% organic traffic. Awarded additional earned media through well-known blogs such as Dwell, Field Mag, and DesignBoom.• Managed sales leads and contracts across the USA.• Coordinated directly with the supply chain to manage lead times, control cost increases, transportation, logistics, and assembly. • Integrated software solutions for accounting, reporting, and project management to improve team workflow and efficiency.• Developed design and brand standards, including the logo, web design, and print media.

Barangaroo, Nsw, Au

As a Senior Design Manager within the Lendlease Design-Build Unit, I was accountable for the following:• Support the selection and contracting of design consultants.• Conduct business development and contribute to the overall business unit’s strategy for winning new work.• Lead design-build project teams including design managers, cost planners, BIM managers, pre-con team, and external design consultants to deliver successful projects which meet targets for safety, schedule, profit, quality, and sustainability. • Lead the design process to provide best-value to the client while ensuring continual alignment between design and budget from proposal through project delivery.• Develop and own design schedule and incorporate into the overall integrated project schedule.• Prepare and manage the project design budget including all internal labor and design consultant fees.• Serve as the design lead in the construction stage to ensure best quality. • Review drawings, specs, BODs, engineering studies and other reports to ensure project scope is aligned with the project budget.• Explore and implement modular and/or other progressive Design for Manufacturing and Assembly (DfMA) approaches to maximize the cost and schedule efficiency.

Vancouver, British Columbia, Ca

• Developed sales growth and go-to-market strategy of mass timber products in the Northern CA, NV, UT, and CO regions, with a primary focus on customer relations in the San Francisco Bay Area. • Developed a regional proposal response strategy and vetted go/no-go criteria to increase project win rate within Northern California. • Negotiated contracts, scopes of work, and drafted Memorandums of Understanding (MOUs) for long-term client partnerships. • Facilitated a team of estimators, schedulers, detailers, and admin staff to deliver faster response times to clients.

Corvallis, Oregon, Us

• Led a supply chain analysis of the mass timber industry in Oregon and the Pacific Northwest to guide economic and environmental initiatives set out by the State of Oregon’s business agency, Business Oregon. • Identified key barriers and opportunities within the regional mass timber supply chain through 80+ interviews with industry experts—from forests, manufacturing, construction and the real estate sectors. • Research was presented and compiled into a formal report with strategic recommendations to strengthen and expand the current regional supply chain.

Portland, Oregon, Us

• Successfully managed and led several large-scale projects through design and construction; including educational, commercial and cultural buildings. Notable projects include several mass timber buildings, a net-zero ready K-5 school, a community arts facility, and a worship space in Central Oregon.• Served as resident Mass Timber Expert, cultivating office proficiency in mass timber fundamentals through research and presentations. Conducted office outreach and business development related to mass timber work.• Awarded role of Associate in under three years, closely engaged in office management, mentorship and on-boarding.• Co-led Hacker’s commitment to equity and the environment through monthly meetings and developing internal office sustainability practices. • Directed ongoing student research partnerships between Portland State University and University of Oregon.

• Coordinated the design of residential, educational, and art projects within a small office while pursuing an architecture degree full-time. • Notable projects include the documentation of several single-family homes, an art installation in a health clinic, and the landscape design of a light-rail transit project. • Led visualization efforts, detail drawings, as-built drawings, and digital modeling.

Seattle, Washington, Us

• Worked closely with principal architects on several high-profile civic projects at various design stages; most notably the concept design of a new City Hall and three King County libraries. • Developed strong sustainable graphic project standards.• Organized in-office events, including design panels and a networking event connecting local non-profits to pro-bono professional design services.

Master Of Business Administration - Mba, Innovation & Entrepreneurship

Bachelor Of Architecture (Barch), Minor In Business Administration, Architecture

General Education Coursework