Mint Asset Management is a boutique property management company that specializes in maintaining and enhancing both commercial and residential properties. Our commitment to excellence ensures that every asset we manage is meticulously cared for, preserving its value and ensuring the satisfaction of owners and tenants alike. With a fresh, proactive approach to property management, we're dedicated to providing top-tier service, innovative solutions, and sustainable results that stand the test of time. Whether you own a single rental home or a portfolio of commercial properties, Mint Asset Management is your partner in property success.

- Integrated Marketing & Sales Strategy: Led a holistic approach to revenue generation by aligning marketing campaigns with sales objectives, ensuring seamless transitions through the customer journey and optimizing conversion rates.- Operational Mastery: Incepted the Revenue Operations framework, with a keen emphasis on data analytics, leading to strategic business growth and a pronounced 20% uplift in data quality.- Product Strategy: Played an instrumental role in the introduction and positioning of a flagship product, leveraging real-time analytics to identify market gaps and capitalize on them, ensuring optimal market fit and competitive pricing.- Financial Stewardship: Supervised sales and marketing forecasts, achieving a remarkable 90% accuracy in revenue projections through sophisticated analytical tool integration.- Client Engagement: Advanced CRM strategies within Salesforce, using data-driven insights to sharpen both sales and marketing outreach, leading to enriched customer segmentation and engagement.

- Developed and implemented sales forecasting, planning, and budgeting processes to optimize sales productivity and revenue growth- Continuously analyzed pipeline and sales metrics, customer feedback, and proactively recommended process changes to increase win rate and decrease sales cycle time.- Utilized business intelligence tools and techniques such as data analysis, data visualization, and KPI tracking to monitor sales performance, identify areas for improvement, and make data-driven recommendations to optimize revenue growth.- Led and mentored the Revenue Operations team in implementing and managing sales forecasting and planning processes in alignment with strategic targets.- Owned the CSM & Sales compensation plans, including quotas and forecast calls- Designed and executed complex projects on-demand to drive operational efficiency and revenue growth.

- Create and manage business strategy, revenue, and client success by providing superior analytics capabilities, pricing and data that drive company’s direction and future growth- Provide tactical, strategic and revenue operations support to sales representatives, marketing, product and finance teams. This includes digital media, used and new cars, websites and inventory management systems, ICO, partnerships and M&A.- Collaborating and coordinating effectively among and across C-Suite executives’ while contributing to the overall strategic plan through clear and positive communicationLead and develop a team of managers and analysts that provide support to every product line

Director of Strategic Revenue, March 2017 to October 2020 Leading the development, prioritization and cross-functional alignment of the strategic/tactical plans and initiatives for the compa-ny, which includes Consumer, Commercial, Mortgage and Fraud business units ($250M) by delivering an aggressive growth re-sult from under $1M in 2015 to over $7.2M in 2019. - - Created and executed campaigns and core marketing activities in order to increase revenue for the company utilizing price optimization methodologies, competitive analyses, financial assessments, value activation plans and thinking outside of the box- Managed all revenue components for corporate development and M&A engagements, including acquisition of PayNet and JLR, largest acquisition in the Canadian history- Accountable for monetization, customer and product lifecycle pricing/fee management, metrics enhancement, governance and process design- Responsible for ensuring through Equifax’s vision & strategy, the appropriate product portfolio mix and proper positioning. Providing insight into new product concepts based on market area input and existing product modifications in line with client's needs and expectations

- Served as prime contact for contract negotiations and marketing solutions across the organization and over $170M in deal support on annual basis.- Strategic consulting, including business and pricing strategy development, accountable for tactical and value-based aspects of pricing with a strong emphasis on brand and innovation- Provided key support to the sales team, encouraging out of the box thinking and mutual collaboration with the finance, mar-keting, product management and sales operations - Leading and guiding with various analysis, recommendations and updates of new strategies and procedures. Including, up-to-date competitive factors given the market conditions

- Lead the strategic revenue and marketing direction of Bell Business Markets in the large enterprise, government and public sector segments by delivering guidance to cross-functional teams such as marketing, sales, product and finance regarding value propositions, competitive analysis, pricing structure and profitability- Engaged directly with various directors of all cross-functional teams to impact the structure of numerous deals in the context of the 4P’s of Marketing, P&L measures and brand strategy- Responsible for pricing strategy, annual planning, and price plan delivery for $400M- Significantly contributed to Bell’s tremendous (largest telecommunication company in Canada) success in the North Ameri-can market by proposing winning marketing and pricing strategies

- Prepared research, business cases, and evaluations of industry conditions, regulatory environments, and company requirements, to implement demand approaches.- Reviewed assessments of acquisition targets and make recommendations regarding financial implications, while considering factors like market dynamics, profit, revenue, cost and other competitive analysis- Responsible for analyzing, directing and approving prices for the entire Enterprise and Channel sectors, containing 45 Sales Representatives and Account Managers across Canada- Led the Canadian Enterprise team to be the most profitable in North America