Aleya Macfayden, Mba Email & Phone Number

Whitby, On, Ca

Toronto, Ontario, Canada

Business and product leader, driving the creation and execution of strategies to build and scale high-potential, growth verticals including; Health, automotive, gambling, cannabis, finance and classifieds. Lead product management, UX and research, editorial content and audience development teams with a focus on innovation and digital revenue growth for these business segments.

Toronto, Ontario, Canada

Led sales management team with a focus on revenue growth, culture, coaching and development, while progressing strategies for the organization’s growth verticals. Conducted regular forecasting, gap planning, risk mitigation and built plans with the management team to grow client base, penetrate new industries, increase order sizes and drive new business growth.

Toronto, Canada Area

Postmedia’s cannabis vertical leader, architecting and driving cross-functional execution of the strategy to become a market leader for cannabis media in Canada. Led planning and implementation for product development, commercialization, pricing and packaging, editorial direction, audience growth, internal communications, marketing, partnerships and sales strategy. Drove projects from vision to inception, ensuring programs met objectives, timelines, and cost/budget guidelines. Generated $3M new business revenue in the first year.

Toronto, Canada Area

Led a team of 10 Media Sales Consultants servicing retail, automotive and cannabis clients. Focused on driving change from reactive short-term selling to forward-looking long-term selling, which reduced risk and improved forecasting. Exceeded annual revenue targets by 120%+, unit sales by 125%+ and generated milions in new digital revenue in a transitioning industry.

Toronto, Canada Area

Hired and led a team of 12 managers responsible for the largest, highest priority and most at-risk accounts. Developed strategies to retain existing $36M revenue and grow new display, search and social sales. Consistently achieved 125%+ to target. Pioneered approaches for consultative selling, client service and experience, pilot product launch, analytics and reporting, which were adopted organization-wide.

Toronto, Canada Area

Created and led a team of 10 managers who trained and coached 100+ sales consultants on new digital media solutions, to grow digital units and revenue. Developed and implemented sales processes and methods resulting in revenue growth of 135%+ YOY.

Toronto, Canada Area

Managed, developed and coached a team of 8 outside sales representatives who provided print and digital advertising solutions to small to medium businesses in the Toronto Area. The team led the organization in new business and digital sales, achieving 125%+ of the total target.

Toronto, Canada Area

Developed effective online marketing programs with customers to increase qualified leads, create interest and comprehension for their products/services and enhance Google optimization. Regularly trained and updated over 90 GTA sales representatives on Canpages.ca products, developments and sales techniques through product/pricing training, individual sessions, weekly group sessions and ride-alongs.

Toronto, Canada Area

Developed and implemented US and Canadian national strategic marketing plans aimed at developing distribution, improving awareness, increasing trial and retaining existing customers. Marketing and training activities tripled website traffic, generated 25%+ new customers annually and minimized customer switching by 30%.

Master Of Business Administration (Mba), Business Strategy

Bachelor’S Degree (Bba), Business Administration And Management, Dean'S Honour Roll