With over five years of experience in digital marketing, I’ve had the opportunity to work with diverse brands such as Pentagon Food Group, Khan Group UK, and ACE Group of Companies. At 7 Tides Digital, I lead data-driven campaigns that drive measurable results. From optimizing Google and Meta Ads to conducting in-depth market research, I specialize in delivering high-impact marketing strategies.Certified in Google Ads, Meta, and TikTok SMB, I focus on paid media strategies, traffic growth, and lead generation. My approach is rooted in analytics, ensuring every decision is backed by data to maximize ROI.If you're looking to elevate your digital marketing efforts, let’s connect and discuss how I can help you achieve your business goals.
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Paid Media PartnerLumino StudiosIslamabad, Pk
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Digital Marketing Team Lead7 Tides Digital Jun 2022 - PresentIslāmābād, Pakistan⚫Key Responsibilities:Conducted research on advertising trends and competitors’ pricing and productsDecided on appropriate placement of ads and determined what content would reach customersDeveloped projects to create content and published digital marketing content onlineImplemented email marketing campaigns and measured digital trafficMonitored social media and Google Analytics and optimized paid advertising campaigns using SEO and other toolsReported on the growth and analytics of campaigns to stakeholders and scaled campaigns to maximize ROIMonitored project status and budgetConducted market research to inform campaigns and brainstormed and implemented experiments and conversion tests. -
Social Media Marketing Manager7 Tides Digital May 2021 - Jun 2022Rawalpindi, Punjab, Pakistan⚫Key Responsibilities:Deliberate planning, strategy, and goal settingDevelopment of brand identity, awareness, and online reputationDetermining KPIs and deciphering analyticsContent management and SEO writing for GoogleCultivation of leads and salesReputation management and email marketingPinterest, Facebook, Instagram, Snapchat, and TikTok adsQuora marketing and ManyChat integrationIntegration of leads with Zoho Social and Zoho CRM.
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Digital Marketing ConsultantAce Cleaners Uk May 2023 - Jan 2024Slough, England, United KingdomConducted market research and competitor analysis.Developed comprehensive digital marketing strategies.Optimized website for SEO to improve search rankings.Managed PPC campaigns on Google Ads for lead generation.Created and executed content marketing and social media strategies.Implemented email marketing campaigns to nurture leads.Listing on all citation websites.Provided regular analytics reports and performance insights. -
Social Media Marketing ManagerAce Group Of Companies Uk Jun 2020 - Apr 2021Islamabad, Islāmābād, Pakistan⚫ Key Responsibilities:Developed brand identity, awareness, and online reputationDetermined KPIs to measure social media performanceAs a Social Media Marketing Manager at G5 Shopping Mall, the key responsibilities included developing the brand identity, raising awareness, and managing the online reputation of the mall. The role also involved determining key performance indicators (KPIs) to measure the effectiveness of social media campaigns and ensure that the marketing goals were met. The position was held on a contract basis for 11 months, from June 2020 to April 2021, in Rawalpindi District, Punjab, Pakistan.
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Social Media OfficerUsama Trading Company Feb 2019 - Jun 2020Rawalpindi, Punjab, Pakistan⚫ Responsibilities:Managed and maintained social media accounts for the companyDeveloped and implemented social media campaigns to increase brand awareness and engagementGenerated and published daily content on social media platforms such as Facebook and InstagramMonitored and responded to customer inquiries and feedback on social media channelsConducted market research to stay up-to-date on industry trends and competitorsAnalyzed social media metrics and provided reports to the management teamCollaborated with other departments to ensure social media efforts aligned with overall company goals and objectives.
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Graphics DesignerDigital Genix Solutions Jan 2018 - Sep 2018⚫ Responsibilities:Creating and designing graphics for various projects and campaignsCollaborating with clients and team members to develop visual concepts and designsManaging and organizing design files and assetsEnsuring brand consistency across all design materialsKeeping up-to-date with industry trends and techniques
Ali Raza Skills
Ali Raza Education Details
Frequently Asked Questions about Ali Raza
What company does Ali Raza work for?
Ali Raza works for Lumino Studios
What is Ali Raza's role at the current company?
Ali Raza's current role is Paid Media Partner.
What schools did Ali Raza attend?
Ali Raza attended National University Of Modern Languages (Numl).
What skills is Ali Raza known for?
Ali Raza has skills like Leadership, Management, Financial Modeling, Teamwork, Banking, Microsoft Excel, Digital Marketing, Fba, Quickbooks, Email Marketing, Graphics Designer.
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Ali Raza
Director @ Human Centered Robotics Lab Of Ncra | Director @ Ihya Lab Of Bio-Mechatronics | Associate Professor, Mechatronics @ Uet LahoreLahore2ymail.com, uet.edu.pk -
2awanraza.com, gmail.com
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