Alejandro M. Zeballos Email & Phone Number

Chesterfield, Missouri, US

• Strategic partner in launching accounts into Premium’s portfolio of clients by collaborating with key decision makers on what KPIs and processes are needed to ensure a successful relationship ○ Launched and maintained.
• Lead a team of analysts in creating and deploying client-facing dashboards to showcase our retail team’s execution and provide insight into how our work impacts sales ○ Routinely worked on creating execution impact.

Chesterfield, Missouri, US

• Responsible for all reporting and dashboarding for four key accounts within our Walmart portfolio of clients ○ Energizer, Walmart Clipstrips, Walmart Dollar Shop and ‘As Seen on TV’
• Standardized reporting for key accounts with overlapping internal partners to ensure a common analytics language and vision
• Included a direct report to assist with the Energizer account

Chesterfield, Missouri, US

• Responsible for developing all reporting and scorecarding for a new program for the Battery Category, encompassing different KPIs across the 3 battery brands at Walmart
• Created tools to track sales and execution in our Business Intelligence platform, collaborating with our field team to deliver usable dashboards for a wide variety of skill levels with technology
• Tracked daily execution on high visibility initiatives like battery resets and holiday programs, creating actionable reporting to instruct our field team where to best direct our efforts to increase execution
• Consistently managed and delivered incentive programs to improve execution during key seasons

St Louis, Missouri, US

• Provide analysis and tools for our nationwide Walmart field team and vendor leadership ○ Create reports pertinent to our activation initiatives and their impact on sales ○ Work with regional supervisors to create tools.
• Developed a unified report that reduced turnaround time for reports and rate of error
• Combined five weekly reports into one and created a more streamlined story with the data, while maintaining the file size needed to distribute it

St Louis, Missouri, US

• Develop and execute business plans to improve sales at the local level ○ Increased territory sales by 30% in four months
• Monitor nationwide execution of retail initiatives and share analysis with area supervisors
• Collaborate with Retail Client Services Manager to provide client with a total accurate picture of the business

Chicago, IL, US

• Provide support and training of the ShopperMX tool to end users
• Collaborate with business partners to develop ideal solutions to their problems
• Develop a ShopperMX certification program for the University of Arkansas

Fayetteville, AR, US

• Develop and implement marketing strategies for the Friday Night Live program
• Increase monthly event attendance through active on-campus advertising
• Expand visibility through collaborations with different departments and organizations