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With over 17 years of experience, I’ve had the privilege of partnering with world-leading brands like Harley-Davidson, Home Depot, SportChek, Mark’s, Calgary Stampede, Brookfield, Zappos, and countless others to drive innovation, optimize revenue, and deliver results. From crafting groundbreaking campaigns for global powerhouses to guiding startups through pivotal stages of growth, my work consistently bridges the gap between strategy and execution.My Expertise Includes:Product Strategy & Innovation: Developing and executing visionary roadmaps, from inception to go-to-market success, while aligning cross-functional teams to create products people love.Growth Marketing & Revenue Optimization: Harnessing data science and analytics to identify opportunities, scale revenue, and build measurable growth strategies.Strategic Leadership: Building 5-year plans and actionable blueprints that drive alignment across organizations, whether for established enterprises or high-growth startups.What sets me apart is my ability to blend creativity with data-driven decision making, creating not just strategies but ecosystems for success. Whether I’m helping startups define their product-market fit, optimizing branding and advertising for established brands, or leveraging insights to develop innovative revenue streams, my approach is rooted in collaboration, curiosity, and the relentless pursuit of excellence.Key Highlights:Partnered with startups to build scalable growth frameworks, unlock new revenue streams, and navigate rapid expansion.Created transformative product roadmaps that have guided organizations through complex growth challenges.Delivered results-driven strategies for top-tier brands in industries spanning retail, technology, energy, and beyond.What Drives Me:I thrive at the intersection of innovation and impact. My passion lies in identifying untapped potential—whether in a product, a market, or a team—and turning it into tangible, scalable results. I’m a strategist who thrives in environments that value forward-thinking and bold action.If you’re looking for someone who can bring clarity to complexity, inspire teams to achieve more, and deliver results that redefine expectations, let’s connect.
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PresidentThe Brigade Creative Corp.Calgary, Ab, Ca
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PresidentThe Brigade Creative Corp. Jan 2020 - PresentCalgary, Alberta, CaMy core focus is to provide direction on emerging technologies and trends, as well as consultation on revenue optimization, growth marketing, institutionalizing innovation and product strategy. -
Lead Product ManagerThe Brigade Creative Corp. Jun 2017 - Jan 2020Calgary, Alberta, CaResponsible for the overall success of the product portfolio. Set the overall product strategy, aligning it with the company's business strategy, and ensuring that the products are aligned with the needs of the target market. Oversaw the work of multiple product teams, and was responsible for ensuring that the product teams are working effectively together to deliver value to customers.Responsibilities:- Created a clear and compelling vision for the product getting full buy-in from stakeholders.- Aligned different stakeholders, including customers, executives, and engineers.- Provided strategic recommendations about finding product market fit and product led growth- As a customer empathy expert, I brought a deep understanding of the customer and their needs, and the ability to use that understanding to make decisions that will benefit the customer.- Provided mentorship and coaching to the team, helping them to develop their skills and advance in their careers.- Developed strategic product roadmaps and prioritized features based on customer needs, business objectives, and technical feasibility.
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Senior Product ManagerThe Brigade Creative Corp. Mar 2015 - Jun 2017Calgary, Alberta, CaLeading and mentoring a team, working with client senior leadership to align the product roadmap with company-wide objectives, and being the point of contact for high-level product decisions.Responsibilities:- Overseeing the work of multiple product teams and ensuring that they are working effectively together to deliver value to customers.- Point of contact for high-level product decisions and is responsible for making decisions that will drive long-term success for the products- Worked closely with client senior leadership to align the product roadmap with company-wide objectives and to ensure that the product portfolio is aligned with the company's overall business strategy.- Analyzing data and using it to make informed decisions- Worked closely with other departments such as sales, marketing, and engineering to ensure that the product is successfully launched and adopted by customers.
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Product ManagerThe Brigade Creative Corp. Feb 2013 - Mar 2015Calgary, Alberta, CaResponsible for driving the success of a product, setting the product vision and strategy, working with cross-functional teams to build and launch new features, conducting market research and analyzing customer feedback, and managing the product roadmap.Responsibilities:- Conducted market research and analyzing customer feedback to inform product decisions.- Defined product requirements and working with the engineering team to ensure that they are understood and implemented correctly.- Worked closely with cross-functional teams such as engineering, design, and marketing to build and launch new features.- Responsible for identifying and solving complex problems
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Senior Marketing StrategistCult Collective Ltd. Oct 2012 - Mar 2020Calgary, Ab, CaChris Kneeland and Ryan Gill are the visionary founders of Cult. Even the name is audacious and by it’s very design only appeals to courageous brands. It’s a Marketing Engagement Agency that helps clients to grow a fanatical following that will pay more for their products and services, accept no substitutes, rave about them to everyone, lose sleep to be first in line and forgive them when they make mistakes. The agency started in 2012 with a large team of various brand and marketing experts. I was one of three strategists at the very inception of the agency. Together we defined what it means to be a cult brand and what is in their DNA to earn enviable levels of brand attachment and customer engagement. I was the lead author of the original Anatomy Of A Cult brand document, which included the following blueprint:1. Be remarkable.2. Have purpose.3. Be inspirational.4. Be relatable.5. Be involved.6. Be consistent. Over my many years working with Cult both as an employee and Collective/Communo member, I have led strategies and been a part of exceptional teams that have worked with giant brands like Harley Davidson, Home Depot, Michaels, Zappos, Big Rock, UFA, Wholesale Sports, Brookfield, MNP, Corus Entertainment, Edo Japan, Princess Auto, Mark’s, Atmosphere, Axia, YYC Airport, WestJet and many more. I’m extremely proud to produce exceptional work with people who are the best in the industry and whom I still call friends. -
Account Manager/Account StrategistSuitcase Interactive Sep 2010 - Sep 2012Calgary, Alberta, CaManaged advertising and interactive projects for SportChek, Mark's, Atmosphere, Jayman Homes, Creemore Springs, Puma, United Way and many more. -
Project ManagerKaro Group, Inc. Feb 2007 - Jul 2010Calgary, Alberta, CaManaged advertising and interactive projects for Alberta Theatre Projects, ATB Financial, Calgary Homeless Foundation, Calgary Stampede, ENMAX, FlapJackFinder.com, Government of Alberta, SMART Technologies, Travel Alberta, and ZYN.ca.
Adam Goetz Skills
Adam Goetz Education Details
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University Of CalgaryTourism
Frequently Asked Questions about Adam Goetz
What company does Adam Goetz work for?
Adam Goetz works for The Brigade Creative Corp.
What is Adam Goetz's role at the current company?
Adam Goetz's current role is President.
What is Adam Goetz's email address?
Adam Goetz's email address is al****@****ail.com
What is Adam Goetz's direct phone number?
Adam Goetz's direct phone number is +140399*****
What schools did Adam Goetz attend?
Adam Goetz attended University Of Calgary.
What are some of Adam Goetz's interests?
Adam Goetz has interest in Functional Design, A Big Fan Of Hockey, Emerging Technologies, Marketing Strategy, Motion Graphics, Branding.
What skills is Adam Goetz known for?
Adam Goetz has skills like Advertising, Marketing Strategy, Social Media, Digital Marketing, Digital Strategy, Social Media Marketing, Integrated Marketing, Media Planning, Online Advertising, Marketing Communications, Strategic Planning, Online Marketing.
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