Founder
Agent
Manchester
I am the Founder of Agent, a human-centred agency that designs brands from within the consumer's world.We place people at the heart of our approach. Today's consumers are creating their own trends and shaping their own relationships with brands. So it is even more important that we closely understand and work with them to turn real insight into business foresight. Our three core disciplines of insight, innovation and brand strategy combine to create a unique approach to creating new brands, products and services.We work with panels of over 120,000 consumers, plus experts and influencers in their specialist fields to research, co-create and deliver new products and services. We believe in being out in the field rather than in the research lab.The panels are always evolving and they include Mums, Family, Youth and Senior panels. We are able to create bespoke panels for your specific requirements.Today, we find ourselves working all over the world on many varied and interesting challenges; from designing brands people will love, to inventing new snack foods, from refreshing global TV formats, to training corporate teams and driving organisational change.We operate a team of over 100 Agent Associates around the world to ensure we always have the right people for your job. Clients include; Pepsico, SyCo, Thorntons, Aegean Airlines, Freemantle Media, Hipp, Heinz, British Council, Bauer and The Woodland Trust.