Brand Marketing & Communications
Responsibilities:1. Brand Strategy and Positioning: - Collaborate with the marketing team to develop and refine the brand's marketing strategy and positioning. - Conduct market research and analyze competitor activity to identify market trends and opportunities for brand differentiation.2. Marketing Campaigns and Promotions: - Plan, execute, and monitor integrated marketing campaigns to support product launches, seasonal promotions, and events. - Develop compelling and innovative marketing content for various channels.3. Digital and Social Media Management: - Manage the brand's online presence across various digital platforms. - Create and curate engaging content, including graphics, videos, and articles, to drive audience engagement and interaction.4. Public Relations and Media Relations: - Cultivate and maintain relationships with media outlets, influencers, and key industry stakeholders to secure media coverage and partnerships. - Draft press releases, brand announcements, and other PR materials to effectively communicate brand updates and initiatives.5. Brand Identity and Visual Communication: - Ensure consistency in brand messaging and visual identity across all communication channels and marketing materials. - Develop branded assets, including graphics, packaging, and advertising materials.6. Event Planning and Execution: - Coordinate and oversee the brand's participation in events, and sponsorships to maximize brand exposure and engagement. - Collaborate with cross-functional teams to ensure successful event execution and post-event evaluation.7. Performance Analysis and Reporting: - Monitor marketing campaigns' performance metrics and report on key performance indicators (KPIs) regularly. - Use data-driven insights to optimize marketing strategies and achieve business objectives.https://www.instagram.com/shimano.bt.indonesia/https://www.instagram.com/pt.bintangtimur/
