Design a circular economy model that transforms pet feces into compost in public parks and brands gain presence, image and generate good will

I created a business development consulting company.Results: I help improve business models in tree international companies by successfully designed and implement the 3 D process: Portfolio-pricing, Point of sales and Sales Forces Development.

I led and improved the new business model in Traditional Trade and Key Accounts.+ Achieved 17% of sales growth in Distributors and Key Customer three months after running the model. + Attained 100% of effectiveness of visits and 8% increase in revenue by implementing new incentives for the sales force.+ Improved the standar of living of the sales force by coaching program.+ Negotiated favorable commercial offers with key Accounts, generating savings of 7% of the budget.+… Show more I led and improved the new business model in Traditional Trade and Key Accounts.+ Achieved 17% of sales growth in Distributors and Key Customer three months after running the model. + Attained 100% of effectiveness of visits and 8% increase in revenue by implementing new incentives for the sales force.+ Improved the standar of living of the sales force by coaching program.+ Negotiated favorable commercial offers with key Accounts, generating savings of 7% of the budget.+ Increase by 13% account portfolio and boosted sales by more than 3% by establishing new controls and metrics by category and product recovery.+ Implemented process to analyze demand by stores in Key Accounts, which contributed with 7% of the growth during 1Q 2018. Show less

I created and executive coaching development consulting companyResults: More than 1,600 employees improved their job and personal performance by Evolve Enterprise Coaching Program.

+ Established winning strategies focused on the “shopper” wich increase market share for more than 4pp during the year.+ Achieved 9 points of share in the Juice Category with the successful launching of “Jumex Fresh” brand in 2 months in modern channel+ Discoverd new business opportunities involving shopper and behavior analysis wich resulted in cross promotions+ Led the repositioning of the Pepsi brand in the consumer channel by bringing new clients and better communications… Show more + Established winning strategies focused on the “shopper” wich increase market share for more than 4pp during the year.+ Achieved 9 points of share in the Juice Category with the successful launching of “Jumex Fresh” brand in 2 months in modern channel+ Discoverd new business opportunities involving shopper and behavior analysis wich resulted in cross promotions+ Led the repositioning of the Pepsi brand in the consumer channel by bringing new clients and better communications strategy with Burguer King, Interjet and Domino’s+ Saved 10% promotion budget in consumer channel by renegotiating several contract Show less

Negotiated during the merger with the bottler company to keep sales targets and investment budget for offers Led visibility, promotions and sales development strategies in all channels to Keep Gatorade’s leadership in the category during the transition to bottler companiesDeveloped new business opportunities by shopper analysisLed the category management of Gatorade in Self-Service-StoreContribute with strategies and best visibility and shoppability practice for other markets in… Show more Negotiated during the merger with the bottler company to keep sales targets and investment budget for offers Led visibility, promotions and sales development strategies in all channels to Keep Gatorade’s leadership in the category during the transition to bottler companiesDeveloped new business opportunities by shopper analysisLed the category management of Gatorade in Self-Service-StoreContribute with strategies and best visibility and shoppability practice for other markets in wich the company had operations e.g. South America Show less

Achieve 22% sales growth fir two consecutive years by having specific strategies by accountMaintained profitability in channels by establishing price controlsNegotiate full payment of Gigante’s invoices when it was purchased by Soriana

Increase channel 12% during the first half of the year by establishing winning strategies per channel

Boosted sales by 16 % and implemented a process to continue growth rates steadyNegotiated alignment of distributor Danone and PepsiChange mindset of local distributor to be an international distributor

Increased shelf of space by 12 points and store share by 18 point by using channel strategyDevised the Quaker State Oats Challenge to reinforce brand position at point of sales which was later exported to Latin AmericaDeveloped Trade Promotions which was model of promotion, resulting in an increase of 10% in channel sales

Absolut Vodka, Tequila Don Julio Successfully implemented Trade Marketing activities for both brandsDesigned launching of Tequila Don Julio Añejo for wholesalers, among them La Europea and SSSAchieved a market share increase of 2 points

Headed the promotions group for OTC products with coverage on Pharmathon, Bisolvon, Lonol among othersDesigned promotions with focus in sell out in Modern Trade.Developed merchandising for all the brands under my realmSales force plan for Pharmacies

Devised marketing strategies for Owner Brands

Responsible for sales in Self Service Stores in northern Mexico City

Designed promotions and lay out of the grocery area

Responsible for Wholesalers channel