Graduate Teaching Assistant at Florida International University- Comparative Economics Systems (ECS 3003)- Development Economics (ECS 4011)

Lead Client engagement at 7Eleven through data utilization and business insights generation.• Developed a series of category specific studies leveraging transactional data to identify business opportunitiesLead the Consumer and Shopper Capabilities at CVS including: Consumer Panel Network, Rx Patient Panel and Health and Wellness Surveys to address specific client business issues.• Strengthening client relationship by leveraging deep understanding of panel analytics incorporating… Show more Lead Client engagement at 7Eleven through data utilization and business insights generation.• Developed a series of category specific studies leveraging transactional data to identify business opportunitiesLead the Consumer and Shopper Capabilities at CVS including: Consumer Panel Network, Rx Patient Panel and Health and Wellness Surveys to address specific client business issues.• Strengthening client relationship by leveraging deep understanding of panel analytics incorporating traditional consumer & shopper behavioral metrics with strong segmentation/clustering skills to drive strategic projects across multiple business initiatives within Merchandising and Marketing departments.• Support CVS’s Consumer and Shopper Marketing new and on-going projects.• Constructs reports and automated analyses to address specific CVS business issues in both the Front Store and Pharmacy areas. Show less

• Supports Safeway’s Marketing Strategy department in the development of insightful strategies and tactical recommendations• Assists the Consumer Demand Team in the Optura CT Process with market research, category analysis and competitive assessment.• Collaborated with the Diageo and A-B teams in the Store Clustering rationalization process.• Created innovative analyses to address Promo Efficiencies, identifying category with excessive TPR’s along with estimated savings.

Category Manager – Oral Care, Shaving Needs & Deodorant Categories• Managed categories with $100MM in annual sales, increasing sales by 4%.• Responsible for decisions concerning Product Assortment, Price, Promotion and Placement.• Planned, implemented and executed promotional programs (Ads, TPRs, displays, etc.)• Negotiated incremental Trade Funds with P&G, Colgate, J&J and GSK.

Oral Care and Men’s Toiletries Categories• Helped manage Oral Care and Men’s Toiletries categories with $350MM in sales, conducting category performance reviews and competitive assessments.• Conducted promotional effectiveness analysis to drive sales while maximizing vendor funding.• Developed databases to automate weekly sales performance reports.

• Responsible for leading the ACE review for several categories conducting customer assessment, competitive analysis, category reviews and vendor negotiations generating benefits of $2 million.• Negotiated cost reductions and incremental promotional funds with P&G, Kimberly Clark, SCJ, Pepsi, Coke, Unilever, and other suppliers resulting in more than $1.2MM in benefits.

Category Manager, Wal-Mart and Target Teams • Collaborated with Account Managers in Category Reviews and Joint Business Plans. Tracked sales, margins and inventories against plans. Maintained database warehouse using MS Access. • Helped to increased Wal-Mart’s category sales by more than 15% for two consecutive years as well as Target’s category sales by 50% in 2002.