Alfonso Carmona

Alfonso Carmona Email and Phone Number

Senior Vice President Marketing and Communications @ Relay Resources
Portland, OR, US
Alfonso Carmona's Location
Portland, Oregon, United States, United States
About Alfonso Carmona

As a growth-focused and insightful executive, I have 15+ years of significant experience in creating comprehensive marketing strategies aligned with the company's goals and objectives and overseeing their seamless execution.Being a forward-thinking and impactful leader, I have built and maintained a strong brand image, ensuring consistency in messaging, visual identity, and brand positioning across all channels. I am a strategic expert with a keen focus on conducting market research to identify customer needs, market trends, and competitive landscapes.I have utilized my analytical mindset for identifying target customer segments and developing strategies to effectively reach and engage them, tailoring messaging and marketing efforts accordingly. I strive to provide value as a company resource and have achieved recognition and promotional opportunities. A few of my career highlights include: • Implemented a Design Thinking methodology to enhance product quality and customer satisfaction, resulting in the seamless launch of a new product line (36 lbs. box) and customer portal.• Collaborated with a renowned design agency based in Portland, OR to lead a brand refresh initiative.• Demonstrated expertise in managing distributed teams across Colombia, Guatemala, Mexico, and Africa for the past decade.“[Marketing is no longer about the stuff that you make, but about the stories you tell."]”– Seth Godin Key skills: brand management, brand strategy, creative strategic planning, innovation, digital strategy, team leadership, building company culture and growth strategy.

Alfonso Carmona's Current Company Details
Relay Resources

Relay Resources

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Senior Vice President Marketing and Communications
Portland, OR, US
Alfonso Carmona Work Experience Details
  • Relay Resources
    Senior Vice President Marketing And Communications
    Relay Resources
    Portland, Or, Us
  • Relay Resources
    Fractional Vp Of Marketing And Communications
    Relay Resources Jan 2024 - Present
    Portland, Oregon, United States
  • Coffee & Brands
    Founder
    Coffee & Brands Dec 2023 - Present
    Portland, Oregon, United States
  • Sustainable Harvest Coffee Importers
    Head Of Marketing
    Sustainable Harvest Coffee Importers Jan 2019 - Dec 2023
    Portland, Oregon, United States
    Clarify and reposition the company's brand and message, establishing it as a leading sustainable coffee importer and differentiating it from competitors. Overcome challenges posed by the company culture, shifting the focus from project-centric thinking to revenue-centric thinking, resulting in improved profitability and double margins compared to industry competitors. Craft and implement cutting-edge digital, inbound, and content strategies, optimizing the customer journey and brand touchpoints to deliver an unparalleled brand experience, leading to a substantial increase in revenue. Spearhead the launch, optimization, and management of the e-commerce shop and new product lines, achieving outstanding sales growth and expanding the company's market presence.
  • Sustainable Harvest Coffee Importers
    Head Of Sales And Marketing
    Sustainable Harvest Coffee Importers Apr 2017 - Jan 2019
    Portland, Oregon, United States
    Championed a transformative sales-driven culture that laid the groundwork for the entire sales team, forging an ambitious five-year vision that fueled unparalleled success. Spearheaded an awe-inspiring cultural overhaul, shifting the company's trajectory toward explosive growth and instilling an unwavering commitment to excellence within the sales team. Catalyzed an industry-wide revolution, injecting a much-needed dose of innovation into a stagnant team and fiercely competitive market landscape. Entrusted with the critical mission of maximizing profit margins in a cut-throat business environment, effectively positioning the brand as an unrivaled sustainable coffee leader through strategic marketing prowess.
  • Sustainable Harvest Coffee Importers
    Director Of Brand Marketing
    Sustainable Harvest Coffee Importers Jan 2014 - Apr 2017
    Portland, Oregon, United States
    Repositioned the company by initiating a comprehensive brand revamp, developing a new messaging framework, and executing a content strategy that supported sales efforts. Orchestrated the first rebranding initiative in 2014, ushering in a new era of the company's visual identity and market positioning by leveraging a storytelling approach. Fulfilled the assigned tasks by leveraging professional networks, resources, and connections to penetrate global markets, leading to outstanding expansion into Australia. Secured prominent placements of the CPG brand in national Rwandan airlines, the national convention center, high-end hotels, and restaurants within the country.
  • Brandfield Marketing
    Co-Founder
    Brandfield Marketing Jul 2010 - Dec 2013
    Guadalajara, Jalisco, Mexico
    Oversaw business development and operations while effectively leading a diverse team comprising two creatives, three designers, two programmers, and one copywriter. Demonstrated outstanding prowess in the business acquisition by outperforming competitors and winning the highly coveted Tec de Monterrey account, solidifying the company as a fresh and influential player in the market. Upheld a steadfast commitment to ethical business practices, reinforcing the organization's integrity and reputation. Facilitated the seamless transition of Gustavo Ayón's NBA account to the US market, showcasing effective cross-border account management skills. C
  • Tramitexpress Acnet
    Director Of Marketing And Business Development
    Tramitexpress Acnet Jan 2006 - Jun 2010
    Guadalajara, Jalisco, Mexico
    Executed comprehensive business development and marketing campaigns to drive significant growth and success for the company. Collaborated with other departments, such as sales, product development, and operations to ensure alignment and integration of marketing efforts across the organization.-Conducted intensive training sessions for 15 franchise owners in Mexico, equipping them with essential brand guidelines and effective marketing strategies to efficiently penetrate new markets.-Secured a pivotal strategic alliance with a prominent U.S.-based money transfer company, enabling an organization to provide services to the thriving Hispanic community across more than 30 branches in the United States.
  • Greco Artesanias
    International Business Development
    Greco Artesanias Jun 2004 - Jan 2006
  • Greco Artesanias
    International Sales Manager
    Greco Artesanias May 2004 - Dec 2005

Alfonso Carmona Education Details

Frequently Asked Questions about Alfonso Carmona

What company does Alfonso Carmona work for?

Alfonso Carmona works for Relay Resources

What is Alfonso Carmona's role at the current company?

Alfonso Carmona's current role is Senior Vice President Marketing and Communications.

What schools did Alfonso Carmona attend?

Alfonso Carmona attended Stanford University Graduate School Of Business, Tecnológico De Monterrey.

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