Multi-channel direct marketer of material handling & storage products to businesses. Responsible for managing the day-to-day operations of the business in Mexico. Sales from $0 to $5.5M. Development of Sales and Marketing strategies. Managing staff of 14 employees. Report to Germany and US subsidiary objectives, budget and result measurements. Business sold to Global Industrial. Mexican operation was closed.

Responsible for the Sales & Marketing Plan. Supervision of 2 Distribution Centers in USA and Europe. Responsible for developing and implementing export policies. Direct negotiation with foreign Distributors and Agents. Organization of international advertising. Trade shows and promotional programs. Negotiation with Mexican State and local organizations to get foreign trade and promotional assistance. Supervision of 26 employees. Business sold to strategic buyer in 2004.

Export management for Latin America and Spain. Negotiation of transportation rates with major shipping Companies. Recruitment and supervision of Keymost's foreign Representatives in Spain, Peru and Argentina. Supervision of 7 employees. FCL and LCL sales.

Accounting and administrative functions. Risk analysis. Treasury and Trade financing. Responsible for assisting clients on Import-Export procedures, Letter of Credit and financing.