Alfonso Delgado Email and Phone Number

Director of National Trade Marketing. Developing Fresh Avocado Solutions Across Retail Formats.

Oversee marketing activities for all retail partners, wholesale partners, and all store formats in the U.S. Manage a team of trade regional directors who manage individual territories in US. Collaborate with shopper marketing to develop national retail campaigns. Collaborate with other brands to execute national campaigns. Oversee the development of the category by utilizing traditional and innovative shopper tactics at point of sale, and also by providing meaningful insights through the analytics team. Report directly to the VP of market development. Manage national trade budget. Plan area strategy development and alignment. Adapt to market situation with understanding of Industry and trends. Communication with industry stakeholders. Coordinate Reporting to executive team. Trade Marketing Support - Produce Industry - Retail & Wholesale Marketing Support - Shopper Marketing - National Account Management - Category Management - Hispanic Retail Marketing Support - Operations - Reporting - Fund Management

Marketing & Advertising Retail / Wholesale ProgramsGeneral Market & Hispanic Accounts

Category Sales Manager - Hispanic Foods

Category manager for authentic Hispanic and conventional Hispanic products. I have a fluent understanding of Latino markets, products, trends, backgrounds, and culture. Responsible for proofing and ensuring accuracy of promotional activity and communication within. Manage and establish vendor relationships for assigned categories as related to promotional, pricing, and product allocation. Resolve all internal and external customer requests and concerns while maintaining a high level of professionalism and service. Manage Hispanic category to service independent and corporate banner stores. Create sales opportunities through category management initiatives. Develop and execute regional advertising plans. Review weekly ad forecasts and provide direction for buyers. Review period data to assess sales, service levels and category profitability. Support and implement region and department initiatives as determined by senior merchandisers and director. Manage category assortment. Support private brand initiatives through effective promotional planning. Work with analyst to design and implement plan-o-gram strategies to maximize sales. Provide competitive merchandising solutions for retail formats by researching market conditions to determine potential sales of product and retail trends. Coordinate with procurement team to help maintain required shrink and spoilage commitments. Coordinate, plan and execute store resets with product flow within different store formats.

Manage store employees, operations, and customer service

Manage store employees, store operations, and customer service