More than 40 years of experience in the field of motivational and qualitative research, as well as in different areas of marketing and promotion.Expert in the development of qualitative research from a psychological and ethnographic perspective, with the goal of providing useful information for marketing decision making.Specializes in the development of strategic, branding and positioning projects.Throughout his career, has successfully carried out projects for the following categories: advertisement evaluation, cars, cellular phones, fashion/apparel, financial services, food and beverage, insurance, internet sites, personal care, pharmaceutical, quality of service evaluation, schools/universities, technological development, tourism (time sharing/thematic parks) and TV programs, among others.
Psimetríalaboral
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Director De Marketing Y VentasPsimetríalaboral Sep 2021 - PresentMexico City, Mexico
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Owner & General DirectorInformaccion Jan 2010 - Present• We create and develop qualitative research that provides useful information for our client's decision making. In other words, we give them actionable information.• We offer a continuous service to our clients, before, during and even after each research, and give them our advice whenever they require it.• We know that every step of a research is equally important, which is why we put the same amount of attention into every stage of our studies.• We carefully design… Show more • We create and develop qualitative research that provides useful information for our client's decision making. In other words, we give them actionable information.• We offer a continuous service to our clients, before, during and even after each research, and give them our advice whenever they require it.• We know that every step of a research is equally important, which is why we put the same amount of attention into every stage of our studies.• We carefully design each research, making sure to use most appropriate methodology that can lead to the understanding of consumer motivations.• We invest all our experience and knowledge to enhance each of the researches that we carry out.• We develop and manage projects for both MEXICAN BASED COMPANIES / INSTITUTIONS as well as for INTERNATIONAL RESEARCH AGENCIES. Show less
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Director De Estudios Cualitativos100% Market Research Sep 2005 - Dec 2009
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Director De Estudios De Calidad De ServicioGallup México, S.A. Jan 1997 - Dec 1998
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Director De Investigación Para El Desarrolo Del PersonalGallup México, S.A. Feb 1993 - Dec 1998
Alfonso Rodríguez A. Education Details
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Investigación De Mercados
Frequently Asked Questions about Alfonso Rodríguez A.
What company does Alfonso Rodríguez A. work for?
Alfonso Rodríguez A. works for Psimetríalaboral
What is Alfonso Rodríguez A.'s role at the current company?
Alfonso Rodríguez A.'s current role is General Director, InformAcción.
What schools did Alfonso Rodríguez A. attend?
Alfonso Rodríguez A. attended Universidad Nacional Autónoma De México, Universidad Nacional Autónoma De México / Universidad Nacional Autonoma De Mexico.
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Alfonso Rodríguez A.
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