Alfonso Dozzi Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Netherlands

At Ventolines, an integrated service provider in the renewable energy industry, I have been working as Head of Marketing and Communications since January 2023. Key responsibilities and achievements in this interim and project role:• Marketing Management | professionalization of the marketing- and communications function in this scale up company with a staff of approximately 100 people.• Brand Development | redesign of the corporate brand identity.• Customer Value… Show more At Ventolines, an integrated service provider in the renewable energy industry, I have been working as Head of Marketing and Communications since January 2023. Key responsibilities and achievements in this interim and project role:• Marketing Management | professionalization of the marketing- and communications function in this scale up company with a staff of approximately 100 people.• Brand Development | redesign of the corporate brand identity.• Customer Value Propositions | development of the propositions for the business lines Wind & Solar, System Integration and Energy Storage.• Business Strategy | design and implementation of the Ventolines Business Strategy, in close collaboration with the CEO.• Strategic Communications | responsibility for all internal and external communications.• People Management | hiring and onboarding Marketing and Communication professionals.• Digital and Social Media Marketing | design and implementation of the Digital and Social Media strategy, incl. website and LinkedIn.Ventolines is now implementing its business strategy of Diversification and Internationalization, rapidly growing its client and project portfolio. Show less

Amsterdam, North Holland, Netherlands

New Plan A is my sole proprietorship under which I offer consultancy services in the field of Marketing and Communications. You can hire me for shorter or longer term temporary roles such as Head of Marketing & Communications, Senior Marketing & Communications Advisor etc. and/or for project roles.

Amsterdam Area, Netherlands

Purpose of the role: Accelerate the energy transition through the realization of renewable energy projects in the Netherlands. Build and strengthen Shell’s reputation and license-to-operate through the development of impactful communication campaigns. Develop collaboration with high interest stakeholders.Key achievements:• Leading the delivery of corporate communications expertise to enable the final investment decisions and consequently the realization of 15+ renewable energy… Show more Purpose of the role: Accelerate the energy transition through the realization of renewable energy projects in the Netherlands. Build and strengthen Shell’s reputation and license-to-operate through the development of impactful communication campaigns. Develop collaboration with high interest stakeholders.Key achievements:• Leading the delivery of corporate communications expertise to enable the final investment decisions and consequently the realization of 15+ renewable energy projects in NL in areas such as e-mobility, renewable power, geothermal and hydrogen.• Improved Shell’s reputation as energy transition enabler in a very challenging internal and external context.• Leading community of communications and stakeholder relations professionals, empowering them to be successful and create positive impact. Achieved high employee satisfaction scores during times of significant change and uncertainty. Show less

Purpose of the role: Build Shell's reputation as a credible enabler of the Energy Transition in the Netherlands.Key achievements: • Responsible for the strategy and implementation of Shell's corporate brand campaigns in NL, resonating better with target audiences by using Dutch Energy Transition projects as hero stories, leading to increased trust and improved reputation.• Identification of Energy Transition opportunities in the Metropolitan Area of Amsterdam and built strategic… Show more Purpose of the role: Build Shell's reputation as a credible enabler of the Energy Transition in the Netherlands.Key achievements: • Responsible for the strategy and implementation of Shell's corporate brand campaigns in NL, resonating better with target audiences by using Dutch Energy Transition projects as hero stories, leading to increased trust and improved reputation.• Identification of Energy Transition opportunities in the Metropolitan Area of Amsterdam and built strategic alliances between Shell businesses and external partners to materialize these opportunities into concrete renewable energy projects.• Successful delivery of large-scale business conferences with partners such as the Amsterdam Economic Board, the Energy Reinvented Community and Accenture Innovation Awards.• Leading and developing a team of external relations professionals. Show less

Purpose of the role: Grow Shell Retail's fuels volume/margin and market share profitably through developing and implementing effective integrated retail marketing propositions.Key achievements:• Started the development of Shell’s future fuels strategy in the Netherlands.• Built strategic alliance with Philips (consumer products) to develop co-branded marketing campaigns delivering increased fuels margin for Shell and increased sales volumes for Philips' key product… Show more Purpose of the role: Grow Shell Retail's fuels volume/margin and market share profitably through developing and implementing effective integrated retail marketing propositions.Key achievements:• Started the development of Shell’s future fuels strategy in the Netherlands.• Built strategic alliance with Philips (consumer products) to develop co-branded marketing campaigns delivering increased fuels margin for Shell and increased sales volumes for Philips' key product categories.• Delivered customer-focused retail marketing campaigns in 4 countries, stimulating upselling/cross-selling.• Integral part of the team that successfully won the tender for the lease of Europe's largest retail service station (in Luxembourg) and built the integrated fuels/food/convenience retail proposition for customers.• Leader of an international team of retail marketeers. Show less

Italy

Purpose of the role: Lead indirect marketing function and enable local marketing teams to actively drive business growth for Shell Lubricants in 5 countries in Southern Europe and grow business profitably. Restructure the distributor network in Italy. Key achievements:• Delivered annual business and marketing plan targets (volume/margin/market share) for 4 consecutive years in a row.• Led the change process from a very patchy and unaligned distributor network towards a fully… Show more Purpose of the role: Lead indirect marketing function and enable local marketing teams to actively drive business growth for Shell Lubricants in 5 countries in Southern Europe and grow business profitably. Restructure the distributor network in Italy. Key achievements:• Delivered annual business and marketing plan targets (volume/margin/market share) for 4 consecutive years in a row.• Led the change process from a very patchy and unaligned distributor network towards a fully aligned network of professional distributors in Italy.• Successfully developed marketing-/sales skills of distributor customer facing staff.• Co-led a major lubricants portfolio restructuring project for the 5 countries.• Leader of an international team of Marketing/Communication professionals. Show less

Key achievements:• Developed and implemented trade marketing programs throughout Europe.• Successful negotiation of partnership agreements with various pan-European lubricants distributor networks.• Developed and implemented marketing/brand training programs for direct and indirect sales teams.

• I led projects and fulfilled interim and project management roles in the following sectors: Manufacturing, Banking, IT and E-commerce.

Master Of Science - Ms, Business/Managerial Economics

Business Administration And Management, General