Alfonso Lago Perelló

Alfonso Lago Perelló Email and Phone Number

Sales Director · Chief Sales Officer · CSO · International Sales Manager @ SEDQ Healthy Crops
catalunya, catalonia, spain
Alfonso Lago Perelló's Location
Greater Barcelona Metropolitan Area, Spain
Alfonso Lago Perelló's Contact Details

Alfonso Lago Perelló personal email

About Alfonso Lago Perelló

I’m a senior sales director, experienced in international sales and master degree in business administration. Fluent in 3 languages. High managerial skills and result based. +20 years of experience in the food services and facilities management. I’m a team management specialist and passionate about leadership and sales. Flexible, innovative and with global strategic vision. I’m self-demanding, resilient and assertive.

Alfonso Lago Perelló's Current Company Details
SEDQ Healthy Crops

Sedq Healthy Crops

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Sales Director · Chief Sales Officer · CSO · International Sales Manager
catalunya, catalonia, spain
Website:
sedq.es
Employees:
19
Alfonso Lago Perelló Work Experience Details
  • Sedq Healthy Crops
    Director Comercial Y Marketing
    Sedq Healthy Crops May 2023 - Present
    Barcelona, Cataluña, España
  • Altinco, Sl
    Director Comercial Y Marketing
    Altinco, Sl Jun 2021 - Feb 2023
    Mollerussa, Cataluña, España
  • Mare Terra Coffee
    Sales Director
    Mare Terra Coffee Feb 2020 - Jun 2021
    Castelldefels, Cataluña, España
  • Vila Viniteca
    Sales Director
    Vila Viniteca Nov 2018 - May 2019
    España
    Leading a group of 15 team members – 10 million € of gross sales · In charge of defining commercial internal policy · Analysis and segmentation (volumes, margins, KPI,…) · Budget and business plan Achievements: +300% in sales in Madrid area
  • Borges International Group
    Global Commercial Director - Chief Sales Officer - Food Service Channel
    Borges International Group Aug 2015 - May 2018
    Barcelona Area, Spain
    Food Service Channel. Offices in Spain, France, USA, Russia and ItalyLeading a group of 35 team members internationally - 70 million € of Gross Sales FY 2017· In charge of defining the commercial internal policy of each Business Unit (BU), go to market, goals, next steps · Development and commercialization of new products · Market analysis, competitors and new markets needs· Market segmentation and analysis (volumes, margin, KPI…)· Annual marketing plan in each BU· Budget and business plan for each BU· Organization with others departments like finance, logistics, production, purchasing, hhrr… Achievements: · Sales +30%, Margin +65% and EBITDA +54% · 3 years in a row of +20% in sales and +12% in EBITDA · New products development: Masterfrit, high oleic sunflower oil organic range, chili pepper oil in caps, soy oil without OGM in caps
  • Borges International Group
    Senior Food Service Specialist
    Borges International Group Jun 2014 - Jul 2015
    Spain
    · Internal and external sales team trainer (almost 1.000 people trained)· Sales pitch development· Accompanying external sales team Achievements: · 100% of sales teams goals achieved · Sales +35% and Margin +170.000€· Develop an innovative national project, Borges Tester
  • Comertel Sa
    Chief Operating Officer
    Comertel Sa May 2013 - Dec 2013
    Barcelona Area, Spain
    Leading a group of 7 team members – 15 million € gross sales · Business management and client portfolio profitability tracking· In charge of income statement and reporting to the CEO· Commercial offer management and contract negotiationAchievements: · Viability planning: Net gross margin from -8% to +5% · Satisfaction index from 45% to 93%
  • Tourism Training Consultancy
    Partner
    Tourism Training Consultancy Mar 2012 - Apr 2013
    Barcelona Area, Spain
    · In charge of developing the strategic plan· In charge ofthe sales strategy and business Projects: · Training in company· Casa Fonda -> Quality seal “Q” from Catalan Administration · Viet BCN (restaurant, to promote business between countries (Spain – Vietnam), tourism…)
  • Eurest Compass Group
    Healthcare Operations Manager
    Eurest Compass Group Mar 2011 - Feb 2012
    Leading a group of +100 team members – 8 million € gross sales· P&L analysis, define action plan for negative accounts and deviations · Business plan development · Annual budgets · Team management Achievements:· Improve P&L results: losses from -18% to +7% benefits · Get things back on track for some strategic accounts regarding customer loyalty
  • Serunion-Grupo Elior
    Operations Manager
    Serunion-Grupo Elior Sep 2003 - Mar 2010
    Leading a group of +100 team members –7 million € gross sales· Customer management· Defining Annual Budget for each account, monthly analysis, payment due dates· Business plan development · Team management Achievements: · Get, year by year, an increase for the turnover from +5% to +25% and +29% to +45% in margin· Increase customer satisfaction up to +15%· Develop new products (Facile à manger)
  • Aramark Servicios De Catering, S.L.
    Operations Manager
    Aramark Servicios De Catering, S.L. Nov 1997 - Aug 2003
    Leading a group of 30 team members –4 million € gross sales· Managing different lines of business as retirement home, hospitals, schools, B&I· Purchasing administration management, inventories, payroll delivery· Risk assessments reviews, managing 10 accounts
  • Klm
    Customer Service
    Klm Jan 1994 - Dec 1996

Alfonso Lago Perelló Skills

Persona Food And Beverage Spanish Marketing Strategy Food English Negotiation Business Strategy Team Leadership Sales Management Restaurants Marketing Estrategia Empresarial Estrategia De Mercadotecnia Liderazgo De Equipos Mercadotecnia Plan De Negocio Management Business Planning Microsoft Office Gerencia De Ventas

Alfonso Lago Perelló Education Details

Frequently Asked Questions about Alfonso Lago Perelló

What company does Alfonso Lago Perelló work for?

Alfonso Lago Perelló works for Sedq Healthy Crops

What is Alfonso Lago Perelló's role at the current company?

Alfonso Lago Perelló's current role is Sales Director · Chief Sales Officer · CSO · International Sales Manager.

What is Alfonso Lago Perelló's email address?

Alfonso Lago Perelló's email address is al****@****ail.com

What schools did Alfonso Lago Perelló attend?

Alfonso Lago Perelló attended Eae Business School, Universitat De Barcelona, Universitat De Barcelona, Lycée Français De Barcelone.

What skills is Alfonso Lago Perelló known for?

Alfonso Lago Perelló has skills like Persona, Food And Beverage, Spanish, Marketing Strategy, Food, English, Negotiation, Business Strategy, Team Leadership, Sales Management, Restaurants, Marketing.

Who are Alfonso Lago Perelló's colleagues?

Alfonso Lago Perelló's colleagues are Lorena Martin, Lidia Roura Santos, Roger Armengol Casali, Ruben Morales Chueca, Cati Juaneda Capó, Joan Mª Callizo Viña, Adriana Castilla.

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