Alfonso Luna

Alfonso Luna Email and Phone Number

Director @ Epicentro agency
Mexico City, Mexico
Alfonso Luna's Location
Cuajimalpa de Morelos, Mexico City, Mexico, Mexico
Alfonso Luna's Contact Details
About Alfonso Luna

Business Executive and Entrepreneur, with ample international experience in General Management, Sales and Marketing in the IT and Internet industries.Specialties: Strategic Business Planning, Leadership, Recruiting/Developing Top Talent, Business Management, Market Development, Strategic Alliances, Technology Sales and Marketing, Distribution Channels

Alfonso Luna's Current Company Details
Epicentro agency

Epicentro Agency

View
Director
Mexico City, Mexico
Website:
epicentro.agency
Employees:
27
Alfonso Luna Work Experience Details
  • Epicentro Agency
    Director
    Epicentro Agency
    Mexico City, Mexico
  • Kentriki Inc.
    Co-Founder & Ceo
    Kentriki Inc. Mar 2010 - Present
    Caracas, Mexico City
    Kentriki is an e-commerce platform that offers a turn key commerce solution for Merchants, on the customer side we enable a better, more reliable and more convenient commerce experience through the use of Social Commerce Technologies. I'm in charge of Strategy, Sales and Marketing, Financial Planning, Product Management, Raising Capital and many other chores related to starting a business in a challenging environment. Visit us at http://www.kentriki.com.mx.
  • Kentriki Corporation
    Co-Founder & Ceo
    Kentriki Corporation Nov 2014 - Present
    Mexico City Area, Mexico
    Eigo Corp offers Consulting Services in the areas of Portfolio and Project Management, Architecture, as well as Application Development and Operations Management (ITIL). Our staff includes Software Engineers and Business and Technology consultants accredited with globally recognized certifications (PMP, MCP, ITIL, CISSP).The Company operates in the United States, Venezuela, Ecuador and Mexico, its customer base includes organizations in the Financial, Energy, Construction and Consumer Goods sectors.As an Organization Eigo is a Microsoft Parter Silver Level in Collaboration & Content, Project & Portfolio Management and Learning.
  • Grupo Perc Energéticos
    President Of The Digital Transformation Committee - Board Of Directors
    Grupo Perc Energéticos Dec 2023 - Present
    Mexico City
    Grupo Perc is a conglomerate of companies that operate gas stations, convenience stores, wholesale distribution of gasoline and diesel fuel, as well as gas for industries.
  • Autocom
    Independent Board Member
    Autocom Jun 2019 - Aug 2023
    Mexico City Area, Mexico
    Independent Director in charge of the Digital Transformation Committee.
  • Instituto Superior Para El Desarrollo De Internet (Isdi)
    Co-Founder And Member Of The Academic Council (México)
    Instituto Superior Para El Desarrollo De Internet (Isdi) May 2013 - Jan 2020
    Mexico City Area, Mexico
    A venture with the mission to contribute to the development of the Digital Ecosystem in Mexico through knowledge transfer, sharing experiences and building a network of digital professionals. Its main goal is to develop the best talent through a series of Academic programs, promote entrepreneurship and in general jump start careers in the digital ecosystem.
  • Itesm Egade Business School
    Guest Lecturer Strategic Technology Onemba Program
    Itesm Egade Business School Mar 2008 - Dec 2019
    Monterrey Area, Mexico
    Since 2008 I have delivered a yearly lecture on Strategic Technology to the students of the OneMBA Program at ITESM's EGADE business school. The lecture illustrates the dynamic of disruptive technologies, their impact on the markets as well as case studies.
  • Supreme Gravity/Descufy
    Co-Founder In Charge Of Product Management
    Supreme Gravity/Descufy Dec 2013 - Dec 2015
    Mexico City Area, Mexico
    Descufy is a mobile application that allows its users to easily find discounts, offers and deals near them in a wide array of categories and merchants. the application relies on merchant and crowd sourcing to upload deals so users can help each other to save money.My role in the project involves product management, design, sales and marketing,Check it out atiOS devices; https://itunes.apple.com/us/app/descufy/id834269920?mt=8Android devices; https://play.google.com/store/apps/details?id=com.descufy.app
  • Payment Power, Inc
    Member Of The Board Of Advisors
    Payment Power, Inc May 2014 - Jun 2015
    Mexico City Area, Mexico
    Advise the Founders on the overall strategy of the company, go to market, fund raising, technology and product management. Represent and connect the company with financial services entities, investors and technology partners. http://www.paymentpower.net
  • Skinizate.Com
    Board Member
    Skinizate.Com Apr 2012 - Mar 2013
    Mexico City Area, Mexico
    Skinizate designs, produces and distributes products to personalize and protect devices and surfaces. The company counts on an ample portfolio of licenses and also gives its customers the possibility to use their own designs.
  • Google Inc.
    Marketing Director Latin America
    Google Inc. Jul 2006 - Mar 2010
    Mexico City Area, Mexico
    Responsible for assembling form the scratch the Marketing strategy and a Team that in turn was responsible for more than half of the new Advertiser acquisitions, a Large Advertiser Marketing Program, Research and Consumer Products Marketing all around Latin America. Along with my Team we successfully launched, among other properties, YouTube in Mexico and Brazil; Maps in Brazil, Chile, Argentina and Mexico, as well as other user activations like Doodle for Google. I also launched an advertiser education program deployed in 7 countries around the Region.
  • E-Den Entertainment
    Founder & Owner
    E-Den Entertainment Jun 2005 - Jul 2009
    Caracas, Venezuela
    A startup oriented to provide technology to homes through our own DVR design and representing/distributing a line of home surveillance solutions. We also launched and operated www.tiendalaptop.com an e-commerce web site that diversified our offer to include computers, software, peripherals and accesories.
  • Microsoft
    Andean Region Director
    Microsoft 1999 - 2005
    Caracas, Venezuela
    My responsibilities included P&L management and profitability, Sales, Marketing, Consulting, Support, Finance, Legal and Human Resources operations for Microsoft's subsidiaries in Colombia, Venezuela, Peru and Ecuador. Directed a group of Senior Executives, including four Country General Managers, and 207 employees producing revenues of $100+ million US. Launched this newly formed operation, defined its vision, long-term strategy and processes.
  • Microsoft
    General Manager, Microsoft Venezuela
    Microsoft 1996 - 1998
    Caracas, Venezuela
    In charge of Sales, Marketing, Consulting, Support, Finance, Human Resources operations that accounted for ~$30 million USD in revenues. Accountable for P&L management and profitability, the re-design of the channel strategy, as well as Customer, Partner And Employee satisfaction. Chartered with re-establishing Microsoft’s presence in the country including the re-definition of the organizational design, recruiting, revamping Distribution and the partner/developer ecosystem and establishing Microsoft as a credible Enterprise provider. Acted as Microsoft’s main spokesperson and led the citizenship and social responsibility efforts.
  • Microsoft
    End User Sales And Marketing Manager, Latin America
    Microsoft 1994 - 1996
    Fort Lauderdale, Florida
    Managed Product Marketing for Windows, Office, Microsoft's Consumer line and MSN for Latin America; units that produced revenues of approximately US $250 million. Additionally in charge of supporting product localization, developing and executing Microsoft's Channel, Advertising, Direct Marketing and Marketing Communications strategies for the region. As one of the founding members of Microsoft Latin America’s headquarters, established the End User Group including developing strategy, processes, systems, organizational design and recruiting.
  • Microsoft
    Group Product Manager, Microsoft México
    Microsoft 1991 - 1994
    Mexico City Area, Mexico
    Led a group of 3 Product Managers responsible for revenues of ~$40 million USD. Developed the product strategy, including marketing, sales, distribution, advertising, public relations, pricing and operations for all Microsoft’s product lines offered in Mexico. Including Consumer, Desktop, Development Tools and Server products. Accountable for sales results, marketing budget management, channel development and recruitment.
  • Grupo Sigma
    Director Comercial
    Grupo Sigma Jan 1988 - May 1991
    Mexico City Area, Mexico
    Directed the Sales and Marketing operations for Corporate and Government accounts at this Systems Integrator with $27 million USD in sales. Developed and implemented sales and marketing plans for the IBM Personal Systems, 3Com, NEC, Novell and Commodore product lines. Accountable for sales results, post-sale support, staffing and defining product/services offerings.
  • Tecnológico De Monterrey
    Full Time Professor
    Tecnológico De Monterrey Aug 1987 - Dec 1987
    Member of the Computer Science Department Faculty in charge of teaching the Database Theory, Telecommunications and Networking, Computer Algorithms and Computer Architecture courses.

Alfonso Luna Skills

Strategy Product Management Start Ups E Commerce Business Strategy Entrepreneurship Marketing Strategy Product Marketing Strategic Planning Management Business Development Enterprise Software Competitive Analysis Online Advertising Go To Market Strategy Business Planning Team Leadership Strategic Partnerships Leadership Marketing Digital Marketing Sem Online Marketing Sales Management Mobile Devices Cloud Computing Executive Management Saas Crm Telecommunications P&l Management Sales Cross Functional Team Leadership Analytics Business Alliances Strategic Thinking People Management Marketing Communications Business Management Advertising Google Adwords Strategic Leadership Software As A Service Strategy Development Entrepreneur Distribution Management International Management

Frequently Asked Questions about Alfonso Luna

What company does Alfonso Luna work for?

Alfonso Luna works for Epicentro Agency

What is Alfonso Luna's role at the current company?

Alfonso Luna's current role is Director.

What is Alfonso Luna's email address?

Alfonso Luna's email address is al****@****ail.com

What skills is Alfonso Luna known for?

Alfonso Luna has skills like Strategy, Product Management, Start Ups, E Commerce, Business Strategy, Entrepreneurship, Marketing Strategy, Product Marketing, Strategic Planning, Management, Business Development, Enterprise Software.

Who are Alfonso Luna's colleagues?

Alfonso Luna's colleagues are Loreta Ramírez, Cesar Lopez "cule" Arraco, Rodrigo Rosas, Jessica R., Pilar Pérez Ramírez, Melisa Carrera Peña, Renata Cerda.

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