Alfonso Turell Email & Phone Number

Barcelona, CT, ES

Digitising retail, hospitality and logistics with the top Android hardware and solutions supplier. Consolidating and expanding the distribution channel for Iberia region (Disty, ISV, VAR engagement). Also managing key end users (The top public and private accounts in the region). C-level engagement.

Barcelona Y Alrededores, España

Create the offering based on end user needs. An offering bassed on hardware (Printers, AV) and software (from Epson (EDA, EPA, DSAgent, Doc Cap Pro) and alliances (Digitaldocu, Doceo, Kuario, Papercut, Signaturit, DocuSign etc...). We sell or resell these solutions by ownership or SAAS. Coordinate complex project deployment. Both hardware and.

Barcelona Y Alrededores

Transform a family cottage into a Business. Digital transformation. Value proposition. Price policy. Online/Social Media presence. Strategic Alliances. Online adv.

Barcelona Y Alrededores, España

• Owner of Iberia region marketing funds budget investment.
• Marketing Orchestration: Drive planning and governance execution across segments and business groups, track progress, capture key learnings and deep insights and share with pertinent teams.
• Oversee Go-to-Market budget for Iberia; identify, select, and invest in highest impact partners to maximize business results and meet scorecard goals through the different channels. (Wholesalers, Resellers (retail.
• Create comprehensive marketing channel strategies that maximise Epson market penetration, customer reach, and profitability.
• Coordinate Iberia level projects with BU stakeholders. Associated methodologies by providing feedback, supporting process improvements and acting as a coach across multiple departments.
• Keep track of market trends based on different reports (GFK, Context...)

Barcelona Y Alrededores, España

I helped vendors translate their value propposition/Hardware&software releases... to resellers. Among other challenges, we helped Microsoft change customer perception of Office from ownership to subscription. P&L mkt department.Manage marketing funds effectively.Drive to Results (ROI) - Measure effectiveness of marketing programs and adapt as necessary to.

• Responsible for PC Business Line. Vendor rebate, Stock Control (DOS), Return on capital employed.
• Track, forecast, co-ordinate, report on sales opportunities.
• Focused on growing the mid-market revenue and number of active resellers.
• Facilitate relationships between the HP field sales team and the key partner sales.
• Jointly develop managed partners business plan’s and review monthly against agreed targets.
• Keep knowledge up to date of the PC's market and meet training targets to maintain a thorough understanding of HP products, process and promotions to provide the highest levels of sales support.

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

Executive Master, Sales & Marketing

General Management, Sales Management, Marketing Management, financial analysis and planning, personal and organisational development.

Custom Program On Innovation And Digital Marketing, Digital Marketing

Understanding the latest technological innovation trends and insights on how marketing practice and growth strategies will develop in the.

Grado En Administración Y Dirección De Empresas, Economics