Al Foss Email & Phone Number

Rockland, Massachusetts, US

• Review and pre-press final art production files, mock ups, and overview documents to ensure accurate print and production of assets
• Train, supervise, and manage the workload for freelance photo editors and production designers making sure projects are completed on time, brand guidelines are followed, and templates are appropriately used
• Update existing files and templates to align with current brand guidelines, incorporating supplied language translations to maintain brand compliance in international markets
• Clip and retouch product and lifestyle photography
• Maintain and organize the Brand Asset Library to make it easy for UPPAbaby staff, retailers, and international distributors to locate images, icons, logos, and marketing materials on the server and Brandfolder (DAM)
• Design, optimize, check, and remediate PDFs for WCAG/PDF UA accessibility compliance

Rockland, Massachusetts, US

• Scaled and prepared layouts for large format retail window display graphics
• Developed instructional guides with finishing details to ensure proper productionand installation
• Illustrated vector graphics and icons to match conference room themes
• Prepared press-ready files to meet printer specifications

• Notable Clients: MYZONE, Personalized Exercise Solutions, Maywald Chiropractic, Connie's Kitchen
• Develop brand identity, standards, and guidelines for start-up companies
• Generated content and designed the Personalized Exercise Solutions website with custom CSS & HTML
• Prioritize a variety of projects including large format graphics, HTML emails, brochures, and posters to meet deadlines

Quincy, MA, US

• Coordinated the planning and execution of multiple recurring print projects and quotes new and unique print jobs with select vendors to obtain best pricing and quality
• Created yearly production schedules and supplies project managers with key dates and artwork requirements
• Performed color proof and on-press approvals, reviews vendor composed proofs for accuracy and traffics through internal review and proofing process
• Created POs for print jobs and tracks related expenses ensuring monthly and yearly budgets are followed

West Palm Beach, FL, US

• Designed large format graphics for a variety of uses including lawn signs, banners,flags, vehicle wraps, and building signs
• Advised clients on best practices based off material and production methods
• Prepared files for production on vinyl plotters and digital printers
• Assisted the production team with overflow projects (cutting vinyl, trimming graphicsto final size, applying hanging hardware and/or tape)

Boston, MA, US

• Manage workflow and schedule of all incoming and existing projects by ensuring all components are included in project submissions
• Inform team members of status, conflicts, and delays on all projects
• Schedule the workload of 15 personnel while delegating tasks efficiently and promptly
• Create and identify efficient work-flow processes and submission guidelines
• Establish and enforce strict deadlines and managed team accountability
• Produce, distribute, and present accurate traffic metric reports through Excel and Wrike

Woburn, Massachusetts, US

• Managed the design and production of all graphic projects for six account executives ranging from bannerstands and pop-up booths to corporate interiors, 40x40 trade show booths, and event graphics
• Managed a team of graphic designers and coordinated the production of all graphics with vendors to ensure the best timeline, cost, and quality results
• Prepared graphics and final artwork to meet vendor specifications and printer requirements
• Applied brand and design guidelines when planning and designing new graphics for clients in a variety of industries including food, healthcare, technology, and manufacturing
• Collaborated with all departments to resolve any schedule or quality issues
• Established standard operating procedures for file management and tracking billable design time to ensure accurate invoicing

Nottingham, Nottinghamshire, GB

• Prepared large format posters and signs for IHRSA 2014 trade show
• Designed ads for regional and international magazines and pre-flighted files to meet print production requirements
• Prioritized multiple projects to meet deadlines for teams in the US, UK, and Australia
• Designed HTML emails and landing pages for newsletters, event invitations, and other marketing initiatives

Brighton, MA, US

• Developed brand identity, standards, and guidelines to differentiate ZONE5 Fitness from the BHAC brand
• Designed membership forms, sales sheets, flyers, and e-mail templates for communication with members
• Generated digital content for the website, and the club’s social media accounts on Facebook, Twitter, and Instagram
• Implemented a system for easily and accurately tracking the ROI of promotions and marketing initiatives for seven BHAC locations (including ZONE5 Fitness)
• Increased ROI on annual January promotion by 50% from 2014 to 2015
• Developed and implemented cross-platform marketing campaigns (direct mail, e-mail, social media, etc...) and designed all images and assets

Brighton, MA, US

• Recruited, interviewed, and trained new employees to fill open positions
• Coordinated shift schedules for a staff of 8 to ensure desk/phone coverage during personal training sessions
• Ensured safe, clean environment for staff and members
• Checked equipment and troubleshot any mechanical issues before contacting the proper company for repairs
• Maintained up-to-date files for all members including contact and billing information
• Worked with staff members to resolve any customer complaints and/or account issue

Brighton, MA, US

• Performed general office duties (answering the telephone, filing, mailing, etc.)
• Maintained clean, safe environment for members to work out in
• Effectively communicated membership options to prospective members providing them with the necessary information to make a decision about joining our health club
• Led all staff in membership sales on a consistent basis
• Responsible for closing the club 3-4 nights per week (balanced daily sales sheet and Point of Sale machine, ensured all equipment was properly stored and clean for the next shift)

• Provided design feedback and templates for PowerPoint presentations for various staff members and departments
• Designed marketing materials for trade shows and educational seminars including website graphics, postcards, and flyers
• Designed and coordinated the production of a 3D trade show display for GeenBuild2010 with an outside vendor
• Designed a variety of projects (10'x8' exhibit, 4"x6" postcard, 8.5"x11" flyers, PowerPoint presentations) using Adobe Creative Suite and Microsoft Office Suite if needed
• Assisted with general office duties and customer service (answering telephone, data base entries, welcoming guests)

US

• Retouched and edited performance images for print and digital advertising campaignsin Photoshop
• Applied existing brand identity standards while designing posters, performance programs, advertisements, and internal signage
• Designed and prepared weekly performance programs to meet the requirements of the local print vendor
• Developed InDesign and Microsoft Publisher templates for poster and program designs to facilitate timely updates to materials
• Collaborated with editorial interns on the production of weekly programs
• Processed phone ticket orders, exchanges, and refunds using the software Theatre Manager

Bfa, Graphic Design

High School Diploma, High School Diploma