Alfred Sadek Email & Phone Number

Malmö, Se

Malmö, Skåne County, Sweden

As the Head of Sales Enablement & Training at Macrobond Financial, I focus on enhancing our sales team’s performance through strategic and impactful initiatives. I design and implement comprehensive, role-specific content that aligns with our company’s vision and goals. A significant achievement in this role has been the creation of a structured, four-week onboarding program with a certification process, ensuring new hires are fully prepared from day one.Collaboration is a cornerstone of my work. I partner with Sales Managers, Team Leads, HR, Marketing, and Sales Operations to develop and deliver targeted content and training programs that address specific needs and challenges. This approach ensures our sales enablement strategies are aligned with broader organizational objectives and drive maximum impact.I manage our Learning Management System (LMS) and leverage advanced L&D tools and platforms to provide consistent access to valuable training resources, maintaining high engagement levels across the team. Implementing clear processes and structures, including well-defined role-based responsibilities, ensures that our content and training are tailored to the unique needs of different roles within the organization.A key part of my role involves working with OKRs (Objectives and Key Results) to set and achieve strategic goals. Additionally, I have established certification exams for product specialists at specific milestone periods, ensuring ongoing skill development and product knowledge.I continuously identify gaps and opportunities for improvement, driving innovation in our sales enablement practices. This proactive approach enhances our current strategies and ensures that our sales team is well-equipped to meet evolving market demands and achieve their goals.

Malmo, Skåne County, Sweden

Upon being promoted to Academy Lead & Product Specialist, I founded and maintained the Macrobond Academy, our Learning Management System (LMS) platform. I built the entire curriculum to facilitate a more scalable onboarding process. My proficiency in Articulate software, video and audio editing software, and other content creation tools was instrumental in developing comprehensive training materials for the LMS platform. During this period, I also collaborated closely with our marketing team to enhance our social media presence. Additionally, I supported the Nordic sales team in meetings and maintained accounts for Finland, Denmark, Poland, the Baltics, and other CEE countries.• Notable Achievement (Internal): Created and founded a seasonal International Graduate Programme. This three-month programme included daily training sessions with me for the first month and a half, followed by client-facing activities such as shadowing colleagues and building chart packs for experienced sales and product specialists in their respective regions. I was involved in all aspects of the programme, from conducting interviews during the hiring process up to till their transition to their permanent roles. Many of our top current sales and product specialists are graduates of this programme. The programme was later scaled to include LMS content, local onboarding activities, and intensive one-week training sessions with newly hired grads at our global offices, which I personally conducted by traveling to the respective office locations.• Notable Achievement (External): Supported the Nordic sales team in achieving all quarterly and annual sales targets during this period. My involvement in meetings, account maintenance, and strategy sessions was crucial in driving sales success across Finland, Denmark, Poland, the Baltics, and other CEE countries.

Malmo, Skåne County, Sweden

I started working at Macrobond in November 2018 as a Sales Trainer and Junior Product Specialist. My primary responsibilities included training our sales team on our products and the main application through constant physical and online meetings, as well as workshops. I supported the sales team in meeting from time to time. This foundational role allowed me to deeply understand our products and the needs of our sales team.

Lebanon

Assisted in developing and organizing course curriculums, seminars and workshops.

Master'S Degree, International Economics

Master'S Degree

Bachelor'S Degree