Alfred Chang Email & Phone Number

CEO at Everlane and Founder of Marque Atelier. I specialize in driving brand incubation and positioning, strategic partnerships, and global market expansion opportunities. With a strong focus on building and leading high-performing teams, establishing brand cultures and defining brand identities, I aim to foster environments where innovation thrives, and business goals are exceeded. I have extensive global merchandising experience across fast fashion, specialty apparel, streetwear, and contemporary luxury with expertise in retail, direct-to-consumer (DTC), vertical integration, and wholesale strategies. My expertise lies in guiding brands through evolution, transforming concepts into reality, creating partnership opportunities that foster growth, and achieving global recognition. I have a passion for taking brands with existing brand equity and strategically introducing them to new market segments within their respective industries. My approach focuses on positioning brands not only for immediate success but also for lasting value, distinguishing them from trends and ensuring sustained relevance in the market.Before joining Everlane as CEO, I served as CEO at Fear of God. Under my leadership, Fear of God saw remarkable growth of Essentials Direct-to-Consumer (DTC) and saw the global launch of the Athletics collection – the brand is one of the most celebrated luxury streetwear lines across the U.S., Europe and Asia. In 2023, I was honored on Gold House’s 2023 Most Impactful Asians A100 list, a prestigious list that recognizes trailblazers who are at the forefront of their industry making an impact.My eight-year journey with Fear of God began during my time at PacSun, where I helped Founder Jerry Lorenzo build and scale the brand’s vision and Essentials line from a hype brand into a cultural icon with worldwide recognition. I spent 17 years at PacSun, where I held several roles, including Co-CEO, President, and Chief Brand Officer. I revitalized PacSun from near failure to thriving success in the market by leveraging strategic insights to navigate and transform the 20+ year-old legacy brand. I am a member of the Young Presidents' Organization (YPO), dedicated to fostering leadership excellence globally.Specialties:► Executive and Industry Leadership► Brand Incubation and Positioning► Global Market Expansion► Partnership Strategy and Management► Retail & Fashion Merchandising ► Financial Acumen and P&L Management► Consumer Insights & Acquisition ► E-Commerce and Marketing Strategy Execution► Mergers and Acquisitions

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  Uc Irvine