Growing a business with innovative game design and scalable publishing. Wearing multiple hats as a game designer, brand consultant, fundraiser, QA tester, Excel modeler, and HR guy. Hiring folks who fundamentally care about a philosophy of building with purpose, fun, and design.

Opened media operations in Los Angeles and San Francisco accounting for 8-figure annual paid media. Nearly doubling the staff, Alfred led organizational growth and QoQ record revenue. He coordinated strategic branding, creative production, and media buying while spearheading industry best practices to help make M&C Saatchi the leader in mobile marketing solutions. Championing a culture built on purpose and hard work, Alfred also on-boarded teams who embraced the agency's core philosophy: Brutal Simplicity of Thought.

Joined Mobile Deluxe as it pivoted its games from premium to freemium and concentrated on both monetization (ad-based and IAP-based) as well as user acquisition strategies. Launched some of their Top Grossing titles including Solitaire Deluxe and Big Win Slots across multiple platforms. Drove direct-to-consumer marketing for mobile apps by devising and executing go-to-market strategies from product development to user acquisition to monetization. Re-branded the company and its games as the ecosystem evolved into a B2C industry. Developed and communicated brand positioning for the company and its games. Created effective distribution plans across multiple platforms (iOS, Android, and Amazon) by providing creative direction on advertising and optimizing ad spend budget through multiple direct response channels. Executed and optimized various monetization strategies to capture value across each player's lifecycle. Directed customer relationship management through email campaigns and social community growth. Designed analytics and data visualization for sales, competition, and user behavior.

Researched business feasibility, built strategic partnerships, and sought funding for a web-based venture which enabled teachers to collaborate on digital media curriculum resources in order to improve student learning as well as parental involvement.

Led a team to develop a 5-year plan to attain revenue growth of 10x in the home entertainment market of India.Conducted primary research in India through interviews, consumer surveys, and retail store visits. Secondary research was collected via industry, marketing, and consulting reports.Analyzed and provided recommendations on local retail industry, distribution, marketing mix, branding and positioning, and solutions to address the black market.

Information Management and International Business focus in USC Marshall's one-year accelerated (IBEAR) MBA program.Graduated with Honors - Beta Gamma Sigma.

Analyzed business cases and collaborated with multiple business units within the company to evaluate data on costs and technical feasibility which contributed 10% to total annual revenues of $675M+.Modeled sales contracts ensuring profitability standards for gross/contribution margins by scaling commissions saving the company $7.5M+ annually.

Instructed 3rd and 4th grade students in the subjects of Science and Writing at a Chinese/English immersion school.

Peace Corps Volunteer service in Palau. Consulted entrepreneurs in management and technical subjects assisting in starting and/or expanding their businesses. The Small Business Development Center (SBDC) was the host agency located in the capital of Koror.

Peace Corps Volunteer service in China. Taught English Writing at a teacher's university in Duyun, Guizhou.