Alfred Gerum's Location
Malmo, Skåne County, Sweden, Sweden
Alfred Gerum's Contact Details
Alfred Gerum work email
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Alfred Gerum personal email
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Alfred Gerum phone numbers
About Alfred Gerum
Software Executive, Trusted advisor and Evangelist Executive with over three decades of experience in the Digital & Software industry.Changing companies to outperform by excellence in leadership.Working Globally with extensive experience in Digital Transformations, Change Management, Product Management, Product Marketing, Software Development , R&D, Business development.Excellent Presenter. Passionated team builder, Mentor and enabler. A leader that can stand in the spotlight but doesn't need to.Great IT and change management skills combined with a good head for business and a given member of advisory boards.. Over three decades of experience in Managing companies, Product management, ERP, CX, e-Commerce, Marketing, Digital transformations and Brand building. Expertise in Retail, Fashion and Distribution. Experienced it all,from startup to global!
Alfred Gerum's Current Company Details
Alfred Gerum Work Experience Details
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Chief Product OfficerOne Click LcaMalmö, Se
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Chief Product OfficerBenify May 2022 - PresentStockholm, Stockholm County, SeProud to be strategical and operational responsible for the SaaS, Product Organisation creating double digit growth. Expanding from Scandinavia to 120 countries.Responsibility inclusive strategic an operational of product vision, product strategy, product design, and product marketing.Oversees every element of the product from its conceptualization to its launch and post-launch performance.RedDot Award Winner 2024Forbes List of essential HR AI Tools 2024Created a 5 year roadmap and product strategy.Next Generation microservice, API first applicationsDevelopment and Launch off Generative AI productsNew revenue streams and new TAM opened upStructure and framework for Product Management.Launch / Enablement internal and ExternalData & Bi solution based on Snowflake and Thoughtspot, -
Board MemberPapertale Apr 2022 - PresentMalmö, Skåne, SePaperTale AB (publ) is building a SaaS, public blockchain based technology solution being offered to fashion brands. It will be available to other consumer goods industries as it develops. The aim of the technology is to bring radical transparency to the consumers and develop incentives based innovative solutions for brands and the factories. -
Director Of Product Management, Member Of The Management TeamForterro Jan 2019 - Apr 2022London, GbStrategical and operational responsibility for Product Management creating double digit growth (17%) and stoping churn. Converted the product and company from on prem to SaaSA visionary and an avid evangelist of the product as well as a great leader and supervisor.Responsibility inclusive of product vision, product strategy, product design, and product marketing. Creating a dent and influence in the Scandinavian manufacturing, distribution, and Retail industryOversees every element of the product from its conceptualization to its launch and post-launch performance. Generally responsible for the building of a great product that avails a sustainable value in terms of revenue and profits for the business and its customers.Shortened release cycle from 24+ months to 3 monthsProduct had least defects in the history of the companyImplemented a 5 year roadmap and a 5 year business planImplemented a best in class product management practiceExit: Forterro was acquired by Partners Group €1 billion. -
Chief Product OfficerApsis International Ab Aug 2016 - Aug 2018Malmö, Skåne, SeChief Product Officer (CPO), Software Executive at APSIS International AB. From monolith to SaaS microservices and subscriptions.Strategical and operational responsibility for Development and Product Management.We took Apsis from an old monolithic codebase with dysfunctions in departments, no vision all the way to a new multi-tenant Data driven SaaS platform called Apsis ONE in less then one year inc global capabilities like cross product search on Amazon AWS. Grew R&D 33% in headcount with secured investments and the highest employee satisfaction rate. Led the transformation of product ideas from their most formidable stages into actionable concepts, timelines, and projects including a launch process while maintaining a serious consideration of the financial implications, marketing needs, and the overall objectives of the business.A big part of the work was put into mentorship and creating teams with confidence, creation of a long-term business culture and Mode of Operation. Establishing the methodologies and procedures for conducting research, design conceptualization, prototyping, and product development. Grew sensibilities and skills across all disciplines of the departments. Release processes where cut from week to hours among many wins. A true honor to work with a team like Apsis R&D. An Awesome team. -
Director Product ManagementInfor Nov 2013 - Aug 2016New York, Ny, Use-Commerce and Digital expert with over a decade of experience, being the unifying force behind product strategy and execution, combining feedback from sales, marketing, development, customers and prospects to set the strategic vision and lead the execution on new features and products. Global Product Management and Product Marketing with International Customer base within Retail,Fashion, Distribution, Manufacturing and Omni-Channel commerce. Managing by agile methods cross global teams in the US, EMEA, Asia and previous outsourced global operations. Appreciated leader and team motivator building winning spirits. Popular member of advisory boards for change management, digital transformations, e-Commerce and strategic visions that make companies succeed. -
Senior Product ManagerInfor Apr 2012 - Nov 2013New York, Ny, UsManaging the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product.
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Senior Product ManagerLawson Jun 2006 - Apr 2012New York, Ny, UsLawson acquired by InforSenior Product Manager e-Sales / e-Procurement / CRM / e-Commerce / e-BusinessManaging the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product. -
Product ManagerLawson Feb 2004 - May 2006New York, Ny, UsIntentia acquired by LawsonProduct Manager Intentia e-CommerceManaging the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product.
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Project ManagerAhlsell Jan 2000 - Jun 2004Stockholm, SeProject Manager e-CommerceAhlsell was ahead of most companies in the area of e-Commerce and had unique success in its projects. My role was multi oriented but mainly to define the scope of the projects in collaboration with senior managementCreated detailed work plans which identifies and sequences the activities needed to successfully complete the project. Determine the resources (time, money, equipment, etc) required to complete the project. Develop a schedule for project completion that effectively allocates the resources to the activities.Staff the projectManage project staff Ensure that the project deliverables are on time, within budget and at the required level of qualityEvaluate the outcomes of the project as established during the planning phase -
OwnerSee Jan 1998 - Jan 2001Consulting and software business helping small to medium sized companies creating a web and commerce presence with display add ons for the brick and mortar (in 98 this was unique :-) )
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It ManagerKlippo Feb 1995 - Jan 2000It-Manager for Manufacturing company with focus on ERP and e-Commerce. Klippo was among the first company in Sweden to have an internet presence and could offer integrated e-commerce already in 1999. Among my duties I worked in defining, delivering, and supporting strategic plans for implementing information technologies. Did run several successful projects by coordinating resources and timetables with user departments and 3p.
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Team LeaderIcopal Aug 1989 - Aug 1993Reading, England, GbTeam Leader central warehouse with focus on ISO Certification
Alfred Gerum Skills
E Commerce
Product Management
Crm
Enterprise Software
Erp
Saas
Strategy
Solution Selling
Integration
Leadership
Pre Sales
Enterprise Resource Planning
Management
Project Management
Professional Services
Product Marketing
Business Intelligence
Customer Relationship Management
Business Analysis
Software As A Service
E Business
Business Process
Sales
Product Development
Business Alliances
Cloud Computing
Software Project Management
Manufacturing
Multi Channel Marketing
B2b Ecommerce
Business Strategy
Go To Market Strategy
Marketing Strategy
Business Development
Fashion
Product Information Management
Presenter
Software
Requirements Analysis
Software Product Management
Sales Enablement
Marketing
Distribution
Retail
Product Strategy
Brand Development
Marketing Management
Alfred Gerum Education Details
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PildammskolanSocial Science And Music
Frequently Asked Questions about Alfred Gerum
What company does Alfred Gerum work for?
Alfred Gerum works for One Click Lca
What is Alfred Gerum's role at the current company?
Alfred Gerum's current role is Chief Product Officer.
What is Alfred Gerum's email address?
Alfred Gerum's email address is al****@****for.com
What is Alfred Gerum's direct phone number?
Alfred Gerum's direct phone number is +164633*****
What schools did Alfred Gerum attend?
Alfred Gerum attended Pildammskolan.
What are some of Alfred Gerum's interests?
Alfred Gerum has interest in Science And Technology, Children, Education.
What skills is Alfred Gerum known for?
Alfred Gerum has skills like E Commerce, Product Management, Crm, Enterprise Software, Erp, Saas, Strategy, Solution Selling, Integration, Leadership, Pre Sales, Enterprise Resource Planning.
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