Alfred King Email & Phone Number

Durham, North Carolina, United States

Raleigh-Durham, North Carolina Area

Motive Media LLC - motivemedi@ - provides communications strategy and content, social media marketing, and reputation management services to help clients enhance their marketing effectiveness, increase traffic and customer engagement, and grow their business. motivemedi@ delivers effective, clear, customer-focused communications content and outreach that drives stakeholder awareness, engagement and action, on time, at a reasonable cost. - www.motivemediallc.com

Raleigh-Durham, North Carolina Area

Developed and executed communications strategy that increased Facebook followers 47.5% over 12 months. Increased posting frequency and engagement on FB and Twitter platforms. Developed quarterly e-newsletter to create awareness and emotional engagement with mission, resulting in greater public awareness, increased member engagement, and incremental increase in donations.

Raleigh-Durham, North Carolina Area

Board member, head of marketing. Increased posting frequency and engagement on FB and Twitter platforms, resulting in greater public awareness, increased member engagement and follower growth. Directed email-based marketing to drive attendance at events and created social media posts. Proficient in Adobe InDesign and Lightroom.

Raleigh-Durham, North Carolina Area

Revived dormant PR function, developing plans, objectives and measurements to increase visibility and media share of voice for U.S. unit of global insurance company. Created traditional and digital stories and blog posts to support marketing, corporate, investor and GR priorities. Crafted employee and thought leadership messages for CEO. Managed external PR agency. Updated crisis communications to incorporate social media. • Arranged relationship-building meetings with influential… Show more Revived dormant PR function, developing plans, objectives and measurements to increase visibility and media share of voice for U.S. unit of global insurance company. Created traditional and digital stories and blog posts to support marketing, corporate, investor and GR priorities. Crafted employee and thought leadership messages for CEO. Managed external PR agency. Updated crisis communications to incorporate social media. • Arranged relationship-building meetings with influential reporters to position CEO as industry leader. Created messaging, talking points and press statements. Secured conference speaking opportunities for senior executives and subject matter experts. • Pitched story ideas and comments on trending news topics and research. CEO and executives quoted in outlets including Wall Street Journal, Bloomberg, The Hill, and National Mortgage News. Increased media mentions 18x, with 74 percent positive coverage. • Initiated YouTube video series to highlight people, products and services, generating 1,100+ views. Member of team that oversaw social media platforms and analytics. Show less

Washington D.C. Metro Area

Created and implemented strategic and tactical communications plans to raise profile, defend reputation and highlight brand and product leadership of $24 billion global services company. Developed and executed crisis communications plan to highlight steps taken to protect public and employee health curing national H1N1 flu epidemic. • Authored press statements, op-eds and quick-response social media posts to minimize negative coverage during orchestrated opposition campaign. Supported… Show more Created and implemented strategic and tactical communications plans to raise profile, defend reputation and highlight brand and product leadership of $24 billion global services company. Developed and executed crisis communications plan to highlight steps taken to protect public and employee health curing national H1N1 flu epidemic. • Authored press statements, op-eds and quick-response social media posts to minimize negative coverage during orchestrated opposition campaign. Supported business segment leader communications. Provided media training to 120 managers, ensuring message consistency. Leveraged local partnerships to generate positive media coverage. • Designed media campaigns with HR to establish thought leadership in employee development, diversity and recruiting, resulting in selection for Best Companies for Latinas, Women and Working Mothers lists. Included in NPR feature on diversity. Member of social media team. Wrote employee stories for intranet. Show less

Washington D.C. Metro Area

Developed communications strategy to promote $7B mortgage business. Led technology communications. Supported financial and regulatory communications. Provided strategic counsel and interview coaching for C-suite executives on critical issues. Devised proactive strategies to enhance band and reputation, establish policy positions and build strategic relationships. Managed processed, budget and team that distributed 600 news releases a year. Wrote articles, blog posts, white papers for executive… Show more Developed communications strategy to promote $7B mortgage business. Led technology communications. Supported financial and regulatory communications. Provided strategic counsel and interview coaching for C-suite executives on critical issues. Devised proactive strategies to enhance band and reputation, establish policy positions and build strategic relationships. Managed processed, budget and team that distributed 600 news releases a year. Wrote articles, blog posts, white papers for executive bylines.•Pitched stories, developed messages, and created media placements that enhanced brand and reputation in outlets including: CNN, CNBC, PBS, Good Morning America, ABC News, NPR, ComputerWorld, Money, Working Mother, New York Times, Wall Street Journal, Washington Post, Despierta America!. •Directed matrixed communications team, ensuring alignment of PR, internal, marketing and advertising messages for optimal impact. Led multicultural communications team. Established strategic relationships with national partners to create high-impact local events. Secured coverage targeting diverse communities on business priority products and events. Managed media events at industry conferences, and on Capitol Hill.•Initiated community relations effort to gain support for office building redevelopment by launching public art project. Gained CEO buy-in and led year-long engagement with city, transit, and neighborhood participants. •Collaborated with HR on submissions for diversity and work/life benefits awards, with placement on Catalyst, Fortune and Working Mother ”Best Companies” lists in 2002. Liaison to regional communications team.•Directed work and provided coaching that contributed to promotions of five diverse direct reports.•Created internal messages for executives. Negotiated with vendor to reduce news release distribution costs 15%. Saved over $40K annually by developing in-house media training module. Show less