Alfredo Aguirrezabal Email and Phone Number
Growth strategist with over 10 years of experience leading digital marketing and commercial expansion initiatives in LATAM. I specialize in creating digital strategies that optimize customer acquisition cost (CAC) and maximize activation, with a focus on quantifiable results. I have led projects that have reduced CAC by 47% and increased customer acquisition by 46%. My approach integrates technological innovation, data analysis, and omnichannel execution to drive digital transformation in key sectors such as education, fintech, and technology.Results Commitments:🔹Digital Marketing Strategies: I plan and execute digital marketing initiatives, including SEO, SEM, social media marketing, and email marketing campaigns that strengthen brand presence.🔹E-commerce Management: I lead e-commerce operations, optimizing conversion funnels.🔹Budget: I manage marketing budgets, ensuring efficient investment and monitoring return on investment through advanced metrics.🔹Business Development: I expand key accounts and develop new distribution channels, maintaining strong relationships with agencies and strategic partners.🔹Team Leadership: I lead marketing teams, fostering a collaborative and results-oriented work environment.🔹KPI Management: I develop and monitor indicators to continuously evaluate progress towards strategic objectives. I use this data to refine tactics and strategies, ensuring that every action taken maximizes value for the organization and its stakeholders.🔹Innovation and Digital Transformation: I drive digital transformation and technological innovation, making data-driven decisions to stay ahead of market trends.🔹Growth Marketing and Growth Hacking: I implement continuous experimentation and optimization strategies that have reduced customer acquisition cost (CAC) by 47% and increased conversion rates by 20%. I use advanced data analysis and A/B testing to scale campaigns and maximize profitable growth.My leadership in marketing and business strategy has been essential in redefining commercial operations and positioning brands at the forefront of their industry, achieving a sustained and significant impact on business results.
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Director ComercialSae Institute MéxicoMexico City, Mexico
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Head Of Marketing, Mexico And Central AmericaInternational Schools Partnership Limited May 2022 - Aug 2024Mexico City, MexicoPeople in charge: 4 direct, 10 indirect + AgenciesReporting to: Regional CEO Mexico and Central AmericaBudget: 723K EurosRESPONSIBILITIES:🔹Definition and implementation of marketing and growth strategies to scale customers and recurrence towards purchase.🔹Brand and Business building through development of digital tools (website development, social media, e-commerce, etc.), including organic traffic strategies, paid strategies, and brand promotion.🔹Digital… Show more People in charge: 4 direct, 10 indirect + AgenciesReporting to: Regional CEO Mexico and Central AmericaBudget: 723K EurosRESPONSIBILITIES:🔹Definition and implementation of marketing and growth strategies to scale customers and recurrence towards purchase.🔹Brand and Business building through development of digital tools (website development, social media, e-commerce, etc.), including organic traffic strategies, paid strategies, and brand promotion.🔹Digital transformation and innovation and strategic roadmap, as well as optimization of the digital ecosystem including A/B testing.🔹Generate leads through digital channels for 10 schools in 4 countries.🔹Budget management.🔹Support in managing organic lead generation channels, mainly planning and developing a referral plan.🔹Optimization of pages and conversion funnels to reach the target customer acquisition cost (CAC).🔹KPI management.ACHIEVEMENTS:🔹Increased digital leads by 29% (36K vs 46K), resulting in a 46% YoY growth in enrollments from these channels (338 vs 492).🔹Reduced unit acquisition costs by 40% for generated leads (10 euros vs 6 euros), resulting in a 47% reduction in cost per enrollment (1,101 euros vs 582 euros).🔹Doubled the engagement rate of all social networks (3.3% to 6.8%).🔹Generated and consolidated a referral plan, resulting in the second-highest source of enrollments for schools (272 enrollments).🔹Increased main productivity metrics by +30%, such as event generation, social media use, communications, among others. Show less -
Digital Marketing Senior ManagerEmeritus Institute Of Management May 2019 - Mar 2022Mexico City Area, MexicoPeople in charge: 8 direct reportsReporting to: CEO LatAmBudget: 1.8M EurosRESPONSIBILITIES:🔹Generate and manage leads through digital channels to drive customer acquisition for business programs.🔹Manage the marketing architecture of brands (universities) and innovation.🔹Develop strategy based on insights, segmentation, and Growth techniques.🔹Optimize budgetary and operational resources, maximizing efficiency in lead acquisition.🔹Manage the marketing… Show more People in charge: 8 direct reportsReporting to: CEO LatAmBudget: 1.8M EurosRESPONSIBILITIES:🔹Generate and manage leads through digital channels to drive customer acquisition for business programs.🔹Manage the marketing architecture of brands (universities) and innovation.🔹Develop strategy based on insights, segmentation, and Growth techniques.🔹Optimize budgetary and operational resources, maximizing efficiency in lead acquisition.🔹Manage the marketing team for 18 universities and 80 programs in the creation of digital media, agile methodologies.🔹Develop new businesses in LATAM, contributing to the strategic growth of the region and the expansion of key partners.ACHIEVEMENTS:🔹Increased digital leads by 23% (from 97K to 119K), resulting in a 55% YoY growth in enrollments (from 2.2K to 3.5K).🔹Reduced cost per lead (CPL) by 6% (from €16 to €15), decreasing the cost per enrollment by 35% (from €685 to €510).🔹Achieved a ROA of 390%, maximizing return on advertising investment.🔹Increased implementation speed by 40% through the implementation of agile methodologies, improving from 5 to 3 weeks of execution.🔹Increased partners in LATAM, going from 1 in 2019 to 8 in 2022. Show less -
Director Marketing DigitalUniversidad Del Valle De México Jun 2015 - Apr 2019Mexico City Area, MexicoPeople in charge: 7 + AgenciesReporting to: CMOBudget: 500K USDRESPONSIBILITIES:🔹Creation, direction, and execution of strategic digital marketing and business plans: for acquisition, retention, and management of customers across channels.🔹Management of social media for digital content, commercial content, and crisis situations (inbound marketing and automation tools), optimizing conversion flows.🔹Management and development of user experience.🔹Development and… Show more People in charge: 7 + AgenciesReporting to: CMOBudget: 500K USDRESPONSIBILITIES:🔹Creation, direction, and execution of strategic digital marketing and business plans: for acquisition, retention, and management of customers across channels.🔹Management of social media for digital content, commercial content, and crisis situations (inbound marketing and automation tools), optimizing conversion flows.🔹Management and development of user experience.🔹Development and implementation of strategic initiatives and promotions.🔹Control of business metrics (KPIs) for profitability growth.ACHIEVEMENTS:🔹Led the digital transformation of the marketing department, restructuring the Digital Marketing area.🔹Redesigned the corporate website and optimized the digital commercial process, increasing web leads from 25% to 37%.🔹Developed and implemented an omnichannel marketing strategy that increased enrollments by 20% year over year.🔹Managed a multi-million dollar budget, presenting detailed P&L statements and achieving significant improvement in ROI. Show less -
Gerente Marketing DigitalOffice Depot México Oct 2013 - Jun 2015Mexico City Area, MexicoACHIEVEMENTS:🔹Drove a 30% increase in B2C sales through e-commerce and social media strategies.🔹Developed the first web analytics platform focused on e-commerce, improving decision-making processes.🔹Led the expansion of e-commerce into new markets in Latin America, resulting in a 40% growth in international revenue.🔹Collaborated with the Distribution Center to develop solutions for acquiring own inventory, optimizing the supply chain. -
Coordinador De Marketing DigitalStarcom Mediavest Group Aug 2012 - Sep 2013Mexico City Area, Mexico+ Implementé estrategias de performance (SEM) para campañas digitales de clientes clave como CitiBanamex y Movistar Latinoamérica, logrando un aumento del 15% en los objetivos de rendimiento y una reducción del 12% en los costos unitarios a través de una gestión meticulosa de relaciones con clientes y planificación estratégica. -
Jefe De Planeación DigitalMpg Aug 2011 - Aug 2012Mexico City Area, Mexico+ Coordiné estrategias de performance digital para cuentas clave como AXA, Bancomer y Blockbuster, logrando un aumento del 86% en ventas de seguros y un incremento del 25% en visitas al sitio web, impulsado por una estrategia efectiva de marketing digital, optimización de medios, retorno de inversión y gestión de relaciones con clientes. -
Media PlannerElogia (Viko Group) Aug 2010 - Aug 2011Mexico City Area, Mexico+ Desarrollé estrategias de medios digitales para Privalia, Groupalia y Movistar, aumentando las inscripciones en un 85% mientras gestionaba una reducción del 15% en el presupuesto, demostrando mis habilidades en optimización de presupuestos, visibilidad de marca, conversiones y generación de demanda. -
Analista DigitalMindshare Jun 2009 - Jun 2010Mexico City, Mexico+ Dirigí la distribución, compra y análisis de medios digitales para HSBC México, LG y Hershey's, impulsando los seguidores y el engagement de la Fan Page de HSBC en un 162% y gestionando un aumento significativo en el presupuesto y retorno de inversión de marketing digital, subrayando mi experiencia en comercio electrónico, estrategia de marketing digital y optimización de presupuestos. -
Marketing Manager MéxicoLoja Buscapé Sep 2008 - Dec 2008Mexico City, Mexico+ Manejo de relaciones comerciales con medios de publicidad online (Google, Yahoo!, MSN) y offline (Televisa), optimizando campañas de marketing para aumentar la cuota de mercado. -
Deals ManagerMercado Libre Mar 2004 - Aug 2008Mexico City, Mexico+ Gestión de relaciones comerciales con grandes portales como Google, Yahoo!, y MSN, desarrollando estrategias de adquisición y retención de clientes clave.+ Lideré diversas áreas de marketing digital, duplicando los ingresos de DMS (email marketing) y aumentando significativamente la eficiencia en búsquedas pagadas y marketing onsite, destacando mis habilidades en estrategia de marketing digital y comercio electrónico.
Alfredo Aguirrezabal Education Details
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Lic. En Economía -
Especialidad
Frequently Asked Questions about Alfredo Aguirrezabal
What company does Alfredo Aguirrezabal work for?
Alfredo Aguirrezabal works for Sae Institute México
What is Alfredo Aguirrezabal's role at the current company?
Alfredo Aguirrezabal's current role is Director Comercial.
What schools did Alfredo Aguirrezabal attend?
Alfredo Aguirrezabal attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Hogeschool Van Amsterdam.
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