Alfredo Duran Email and Phone Number

Leveraged 25+ years of broadcast operations leadership success, expansive professional contact network and exemplary industry reputation to establish independent media management consultancy. Develops, oversees execution of strategies that position TV stations (U.S. & Latin American markets) for significant growth in ratings, profits and brand reach.

Supervising large geographically dispersed international broadcast team, transformed Top 10 channel into consistent Top 5 performer (#2, #3 in TV universe of 80+ channels). Key wins:Increased total revenue by 33%, profit by 45 % in 3 years, and reduced ad sales bad debt to all-time low.Developed, deployed strategies (ad sales, website redesign, HD channel launch, social media marketing initiatives) that made 2010 most profitable year in Warner Channel history; strategies delivered $100 Million in 2010 revenue ( $45 Million profit).Facilitated efficient network transition from Warner Bros. to Turner Broadcasting Systems Latin America.Reinvented, improved production values of network’s creative messaging by 100%; messaging successfully reached/engaged specific target markets and increased viewership.

Partnered with executive leadership to create, implement business strategies (including multiple cross-platform promotional opportunities) that made network profitable in 2 years’ time, reversing a 4-year trend of operating in the red. Significant contributions:Developed, staffed Original Productions unit, oversaw creation of 14 new programs, product integration strategy that improved ratings, increased annual revenue by an average of 20% per year.Devised multi-feed strategy that allowed for customization of content per country; strategy swiftly improved channel’s relevance and ratings in each territory.

Directed creative for 2 networks (MGM and CASA CLUB TV), introduced strategies that positioned channels as leading providers of U.S.-produced content in Latin America.

Played critical role in launch of Barry Diller-owned start-up television station that introduced community-focused network model, the goal of which was to establish a deeper connection to the community by producing, airing local content, including professional MIAMI sports events (NBA’s MIAMI HEAT and MLB’s FLORIDA MARLINS). Oversaw all aspects of on-time, within-budget physical build-out that transformed 2-story former art gallery into fully operational state-of-the-art broadcasting facility. Hired key staff members, partnered with negotiations team that secured FLORIDA MARLINS contract, and with Advertising Sales team that delivered advertising agreements, and established a vibrant workplace culture based on collaboration, innovation and excellence.

Developed new magazine honored with James F. Bere Tribune Values Award.

Rebranded network, reinvented news programming, which secured 5 Emmy Awards in 3 years. Created news magazine (Ocurrio Asi) that was network’s #1 program for 15 consecutive years.