• Support the development of innovative and effective digital experiences on HP.com for the Print Industrial teams and define requirements/best practices website marketing, development and project management.• Enable the successful deployment of web projects.• Partner cross-organizationally to define and execute digital experiences and site personalization for Global Marketing teams.• Analyze and communicate web performance• Act as a strategic resource, providing digital… Show more • Support the development of innovative and effective digital experiences on HP.com for the Print Industrial teams and define requirements/best practices website marketing, development and project management.• Enable the successful deployment of web projects.• Partner cross-organizationally to define and execute digital experiences and site personalization for Global Marketing teams.• Analyze and communicate web performance• Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing and Digital communities based upon strong web/UX insights & best practices.• Collaborate with colleagues in HP’s Digital Experience team as well as Store teams, IT, Global Marketing, HP Studios and Marketing Services. Show less

• Support the development of innovative and effective digital experiences on HP.com for the Print Industrial teams and define requirements/best practices website marketing, development and project management.• Enable the successful deployment of web projects

Managed a team of 18 employees distributed in 6 countries. Team was responsible of orchestration between Global Marketing and Sales, planning and executing lead management strategy and flow.Ensuring Pipeline hygiene, by monitoring and tracking KPIs related to lead aging, rejections and exceptions that could lead to revenue loss.• In 2020 the Pipeline Hygiene was improved, by focusing on process exceptions that helped us to reduce Lead Aging in 10%, Exception Queue leads were reduced… Show more Managed a team of 18 employees distributed in 6 countries. Team was responsible of orchestration between Global Marketing and Sales, planning and executing lead management strategy and flow.Ensuring Pipeline hygiene, by monitoring and tracking KPIs related to lead aging, rejections and exceptions that could lead to revenue loss.• In 2020 the Pipeline Hygiene was improved, by focusing on process exceptions that helped us to reduce Lead Aging in 10%, Exception Queue leads were reduced 80% and Leads Rejected reduced in 60%. Expanded the scope of the team by hiring 9 employees in different countries to control lead management in other regions.• Support to Digital Prospecting program, by executing manual qualification of digital signs, coming from engaged customers, interested in high value products. In 2019 we contributed to generate over $200 Million USD through this program and the amount for 2020 was near to that amount. Show less

Managed a WW team in charge of web publishing, web development and project management related to campaigns publishing, web page launching and migration of HPE.com to new content management system (AEM). During this period, I led between 20 to 40 employees, being responsible of employees hiring, performance evaluation and development, as well as execution and delivery of all projects.Drove initiative to build a team of engineers responsible of process automation to manage high volume… Show more Managed a WW team in charge of web publishing, web development and project management related to campaigns publishing, web page launching and migration of HPE.com to new content management system (AEM). During this period, I led between 20 to 40 employees, being responsible of employees hiring, performance evaluation and development, as well as execution and delivery of all projects.Drove initiative to build a team of engineers responsible of process automation to manage high volume activities. Show less

Managed Regional teams in charge of web publishing, web development, project management, and other functions related to marketing and HP.com web sites.Ensure new products pages and campaigns be launched on HP.com websites, including the management of HP.com Home Page for most of the countries.• Part of SMO team during the split of HP into Hewlett Packard Enterprise and HP inc. I was responsible to define how many and which employees will be mapped to the processes in the two new… Show more Managed Regional teams in charge of web publishing, web development, project management, and other functions related to marketing and HP.com web sites.Ensure new products pages and campaigns be launched on HP.com websites, including the management of HP.com Home Page for most of the countries.• Part of SMO team during the split of HP into Hewlett Packard Enterprise and HP inc. I was responsible to define how many and which employees will be mapped to the processes in the two new companies.• During the company split, I led the team responsible to create the new web site for Hewlett Packard Enterprise, including a temporary new look and feel and branding.• Led different Web sites migration from manually created web sites to Content Management Systems. Show less