Alfredo Biosca Email & Phone Number

Mexico City, Mexico

Consulting Account Sales Manager for complete and complex IT Solutions integrating HW, SW, Services and Integration of proyects to make them succesfull.

Latam

• Direct Report to Ignite Knowledge CEO and majority Stakeholder.• 600+ people successfully trained with more than 75 Trainings delivered for Cisco Latam Partners.• Update & new training development for 15 different type of Interactive Sales and Tools trainings, effective soft skills unique learning enablement:• 2/3 of the courses delivered about Business Strategy, Industry Tendencies, and Sales skills with interactive exercises for Account Managers.• 1/3 of the content is based on Cisco Solutions and Portfolio, Tools, Competitor Analysis and Sales Objections.

Mexico City

★ Direct Report to Latin America “Global Sales and Delivery” Services Sales Manager : o $5M USD Consulting Services and Deployment, Education & Support Sales Quota responsible with direct customers. o 600 Enterprise Accounts through 7 Account Executives with Direct relationship with 180 customers. o Orchestrate creative and competitive sales proposals (with the 5 Service Business Units), close and follow up implementation to assure quality of the Delivery through internal resources and Service Partners.★ 250% quota compliance at the end of FY16 ($ 1.3M USD). Lead Generation for $ 2.5M USD in FY17 .★ Closed Innovative Projects multidisciplinary highly integrated closed for Refaccionarias California for $ 352K USD and Devlyn Group for $ 286K USD.★ Develop complex projects integrating the 5 Dell GSD Business Units: Consulting (Enterprise and End User), Implementation, Education and Support), while other areas such as the group of Hardware Solutions Business, Software, Alliances, Personal Computing, Thin clients and Peripherals, coordinating internal resources and Service delivery Partners via PSOWs and SOWs.★ Integrate and development of business plans with the "Service Partner" for the generation of demand based on the portfolio of Microsoft (RMS, Intune, SCCM, O365, DLP, Azure), virtualization (VMWare vSphere, Microsoft Hyper-V, Citrix XenServer, Red Hat KVM), unified Communications (Lync & Skype for Business) and Workspace. ★ America Movil Latam bid preparation for the 100:10 Datacenter Consolidation with an investment of $1,500 M USD, Mexico was $180 M USD for three years.

Mexico City Area, Mexico

★ Direct Report to Latin America Sales Service Channels Director: o Sales Quota $27 Million with 5 focus Partners. o Follow up of the Partner Services Annual Best Practice Plan. o Partner Service Metrics follow up to get the maximum Service Rebate. o Orchestrate and implement all the Service Programs and Resources.★ 375% Mexico accumulated sales in 3 years ($77.3M USD) through top 10 Business Partners: Sonda-Nextira One, Micronet-Ikusi, Getronics, IBM, Grupo Amper-Desca, Migesa-Connext, Hola Innovacion, Cen Systems, Axtel, ISAT and Dimension Data. 1/5 Mexico income year in a national recession period.★ 68% Sales growth contribution in 3 of my top partners. I raised their Attach Rate metric to 92% (20% more than Latam and 32% more than Mexico) and Renewal Rate to 65% (49% more than Mexico and twice Latam). Direct reimbursement was $2.8M USD in FY14.★ Founder and one of the main contributors of the "Acceleration Program" in the Complex Advanced Services field to work together with the biggest and Business Partners (direct competition). Model replicated in Latam.★ Successfully migrated the 12 largest direct Country Partners to the new global "CSPP" compensation Service Program and "PSS" offer. Also implemented the "Energy Wise", "CPAI" and kickoff "PIAP" programs.★ Generated Business Development Programs & events (Cisco Service Day, EnergyWise Workshop, SNTC, CPS, Smart Services and Intangibles Sales Seminar). Coordinated attendance, briefings and follow up to high-exposure regional events (Partner Summit, QBR’s, Service Partner Advisory Board & Renewal Challenge) & VP's agenda in Mexico.★ # 1 in Latin America in the implementation of the new offering "Smart Services", 35+ PSS Network collectors installed in a year, key to discover business and monetize new offers. I gained the "Latam PSDM of the Quarter" (Q2 FY13) recognition, and the "U-Power Americas Award" besides the Americas exposure, I had an equity stake in the company.

Mexico City Area, Mexico And Latinamerica

★ 435% Latam Distribution sales growth in 4 years in FY10. I doubled the Penetration Rate to 8.5% (highest in the Theater). 1/8 Latam income contribution in a Global Recession Period.★ 64% Distribution Mexico sales growth. 58% “PR” growth (to 4.6%) while product decreased (- 2%) FY11.★ $1.1M USD sales for the new “Smart Care” Collaborative Service offer, affiliating and developing 84 partners in FY10.★ $750K USD sales through demand generation events with Partners for the SMB sector in the last 2 years.★ Successfully built the extended Latin American "Services Fire Team" with 25+ employees, which held an extensive outreach and training program called "Services Attack" with dedicated content created. Over 475 courses / quizzes executed. The program was so successful that Cisco Services Europe (EMEAR) used it.

Mexico City Area, Mexico

★ "Microsoft System Center” (MOM, SMS, Data Protection) business development responsible for $300K USD investment budget.★ $28M USD quota accountable for SMB/Commercial “Servers & Tools” team, leading demand generation campaigns. ★ $3M USD sales (44% growth). $ 3.4M USD Demand Generation achieved in FY07.★ 80% increment in the recruitment of business partners to commercialize the solutions.

Mexico City Area, Mexico

★ Closed $ 4.5 M USD closed in deals for Manufacturing / Commercial sector in the West Country Region through training, competitive positioning, managing discounts, selling, delivery logistics and quality control to customers in FY05. ★ Expert product and positioning to customers, sales force and channel certificates. ★ Internal HP recognition distinguishing the "Agility and Speed" value in October 2004, as well as personal recognition of multiple clients as a trust partner to their business through the high value service quality.

Mexico City Area, Mexico

★ Contributed to achieve 108% bookings, taking on the additional responsibility of Enterprise Storage given the demonstrated capacity to manage the Marketing role with the enterprise servers in FY03.★ Consolidated different product units, I selected the releases to the market portfolio, and according to the needs of the country, I created content competitive and executed various marketing activities and industry.★ Created a full lifecycle communication (introduction, updating, price, supply chain, warranties, support, end of life), to keep the sell teams constantly updated.★ Participated as "Speaker" in multiple internal and Industry with media events with clients, Business Partners and Groups Sales Strategy and positioning of new products and solutions that achieved ratings in publications of high-tech Interface / Reform, InfoWorld, info Channel, e-Weekly, among others.★ Contributed to the generation of revenue for the product line of Enterprise Servers after the global merger with Compaq (HP 9000, e3000, Itanium, Alpha and Non-Stop Servers) exceeding sales quota of the country and increasing market share which was recognized with a group trip "High Achievers" award visit at the Puerto Rico Superdome Servers factory.★ Workstations closed $ 3M USD booking the product in 9 months (after 2 years of no presence in the country). Responsible for selling and generate all the awareness, training, marketing and focus in big deals to the whole product line (UX, Linux, Windows) in FY02.