Alfredo Rosing

Alfredo Rosing Email and Phone Number

Vice President Marketing @ milo
Florida, United States
Alfredo Rosing's Location
Miami-Fort Lauderdale Area, United States, United States
Alfredo Rosing's Contact Details
About Alfredo Rosing

As a dynamic marketing executive with over 20 years of multi-industry experience, I have a proven track record of driving growth and innovation in both B2C and B2B markets. My career spans diverse sectors, including fintech, telecom, technology, financial services, and crypto, with extensive international exposure.I have successfully navigated roles in both multinational corporations and startups, leveraging my ability to adapt and thrive in varied environments. In senior Marketing positions at leading organizations such as Samsung, Palm, Mastercard, Milo, Greenbox Capital, Finova Financial, and Brightstar, I have consistently delivered exceptional results. From spearheading digital marketing campaigns and managing multi-million dollar budgets to leading product launches and forging strategic partnerships, my expertise lies in creating and executing comprehensive marketing strategies that drive brand visibility, customer acquisition, and revenue growth.Key achievements include:• Leading the launch of innovative financial products and services in the fintech and crypto sectors, driving significant market adoption and customer loyalty.• Managing large marketing teams and budgets, ensuring efficient resource allocation and high ROI.• Successfully expanding business operations into new regions, driving substantial growth and market presence for both established companies and startups.Key Skills:• Strategic Marketing Leadership: Developing and executing impactful marketing strategies that align with business goals.• Digital Marketing: Mastering SEO, PPC, social media, content marketing, and email marketing to enhance online presence and engagement.• Lead Generation: Implementing targeted strategies to increase qualified leads and drive customer acquisition.• Team Leadership and Development: Leading and mentoring marketing teams to achieve high performance and foster professional growth.• Public Relations and Brand Development: Cultivating strong public relations and developing effective brand strategies to enhance market positioning.My extensive background in both B2C and B2B marketing, coupled with my ability to navigate and thrive in rapidly evolving markets, positions me uniquely for senior marketing roles and fractional CMO consulting opportunities. I am passionate about leveraging my strategic vision and hands-on experience to help organizations achieve their marketing goals and drive sustainable growth.Let's connect to explore how my expertise can add value to your organization or consulting project.

Alfredo Rosing's Current Company Details
milo

Milo

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Vice President Marketing
Florida, United States
Alfredo Rosing Work Experience Details
  • Milo
    Vice President Marketing
    Milo
    Florida, United States
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  • Milo
    Vice President Marketing
    Milo Apr 2022 - Present
    Miami, Florida, Us
    As the VP of Marketing at Milo, a leading private lender reimagining financial solutions for global and crypto consumers, I spearhead the marketing strategy for Milo's innovative products, including Crypto Mortgages and US Mortgages for global consumers. My role focuses primarily on digital marketing, strategic partnerships, affiliate marketing, lead generation, organic search, and influencer marketing.Key Responsibilities and Achievements:•Digital Marketing: Developed and executed comprehensive digital marketing campaigns across various channels, including social media, email marketing, PPC, and SEO, resulting in a significant increase in brand visibility and customer engagement.•Partnerships: Established and nurtured strategic partnerships with key stakeholders, including financial institutions and crypto platforms, to expand Milo's reach and enhance service offerings.•Affiliate Marketing: Launched and managed an affiliate marketing program targeting crypto and real estate influencers, driving a substantial increase in lead generation and customer acquisition.•Lead Generation: Implemented advanced lead generation strategies using data-driven insights and marketing automation tools, achieving a notable increase in qualified leads and conversion rates.•Organic Search: Utilized SEO best practices to improve Milo's search engine rankings, resulting in higher organic traffic and enhanced online presence.•Influencer Marketing: Collaborated with industry influencers to promote Milo's Crypto Mortgage product, leveraging their reach and credibility to build brand awareness and attract potential customers.Key Results:•Boosted website traffic by 50% through targeted digital marketing efforts and SEO optimization.•Increased lead generation by 40% through strategic affiliate marketing and influencer partnerships.•Achieved a significant growth in customer acquisition, contributing to Milo's overall business objectives and market presence.
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  • Greenbox Capital
    Vp Of Marketing
    Greenbox Capital Feb 2019 - Apr 2022
    Miami, Florida, Us
    As the VP of Marketing at Greenbox Capital, a leading provider of alternative lending solutions for small businesses, I led the marketing efforts to drive B2B growth and brand awareness. My role focused on generating leads, digital marketing, Google advertising, affiliate programs, Salesforce implementation, organic traffic growth, industry-specific tradeshow and conference management, and strategic partnerships with industry pillars such as construction, attorneys, restaurants, retailers, and medical practices.Key Responsibilities and Achievements:•Lead Generation: Implemented strategies that significantly increased qualified leads.•Digital Marketing: Developed and executed campaigns across social media, email, PPC, and SEO.•Google Advertising: Managed and optimized high-ROI Google Ads campaigns.•Affiliate Programs: Launched and managed programs that expanded reach and customer acquisition.•Salesforce Implementation: Streamlined sales and improved lead management.•Organic Traffic: Grew traffic by creating specialized small business lending content.•Tradeshow Management: Planned and executed participation in industry-specific events.•Industry Partnerships: Established partnerships with key industry pillars to drive growth.Key Results:•Increased lead generation by 35%.•Boosted website traffic by 45%.•Achieved a 50% increase in customer acquisition.•Streamlined sales processes with Salesforce.•Enhanced search rankings and targeted traffic.•Increased brand visibility and business opportunities through events.•Expanded market presence through strategic partnerships.At Greenbox Capital, I leveraged my marketing expertise to drive growth and success for the organization and its clients.
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  • Finova Financials
    Vice President Marketing
    Finova Financials Mar 2017 - Feb 2019
    As the VP of Marketing at Finova Financial, I played a pivotal role in launching this financial services start-up as a socially responsible online lender, offering fast, affordable emergency loans based on the equity of customers’ cars. I led all aspects of marketing, public relations, client acquisition, and strategic partnerships, developing and deploying 360° marketing and communications across multiple channels, including digital marketing.Key Responsibilities and Achievements:•Capital Raising: Created materials and presentations to raise angel investor capital and secure Series A and seed funding, successfully positioning the company for growth.•Client Acquisition: Increased client acquisition by 35% per month on average while reducing the cost of acquisition by 50%.•Affiliate Marketing: Generated $1M in new revenue by launching an affiliate marketing program targeting mechanics and repair shops.•Strategic Partnerships: Built strategic partnerships with top lending and insurance companies, resulting in over 75K leads per month.•Retention Marketing: Developed an email and retention marketing strategy, resulting in a 15% increase in conversion rates and a 10% increase in Customer Lifetime Value (CLTV).•SEO and Organic Traffic: Enhanced organic search result positioning through SEO expertise, significantly increasing organic traffic.•Retargeting Campaigns: Increased sales by over 25% through a Facebook-based retargeting marketing program.Key Results:•Recognition for Innovation: Received award nominations and won for Finova as US Firm of the Year for Lending Innovation by the 2017 Fintech Awards and inclusion in the Fintech 100 list of the world's leading financial technology innovators.•Significant Growth: Achieved substantial growth in website traffic, client acquisition, and revenue through strategic marketing and partnerships.
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  • Mastercard
    Vice President Marketing
    Mastercard Apr 2014 - Feb 2017
    Purchase, Ny, Us
    As the VP of Marketing for Mobile Financial Services, a joint venture between MasterCard and Telefonica, I established and led marketing operations across Latin America. I was responsible for the development and execution of the company's marketing strategy, driving accountability and team collaboration.Key Responsibilities and Achievements:•Team Leadership: Led a team of 15, including 3 direct reports, and managed a $10M marketing budget.•Product Launch: Successfully led key projects that resulted in the launch of the company's first mobile money product in Peru.•Strategic Development: Developed the value proposition, defined market segments, and created effective branding strategies. Built local marketing teams and partnered with advertising agencies to execute campaigns.•Customer Growth: Grew the customer base to over 1M users during my tenure, driving mass adoption and loyalty.•Global Strategy Execution: Executed a global strategic plan, developed marketing channels, and optimized protocols and processes with distributors and resellers to increase activations.•Digital and E-commerce Strategies: Designed and implemented comprehensive digital and e-commerce strategies focused on inbound marketing, consumer retention, SEM, affiliate marketing, re-targeting/re-marketing, and digital and display marketing across platforms such as Facebook, Google AdWords, Bing, Twitter, and others.Key Results:•Established and led marketing operations in 12 countries, driving significant regional growth and market presence.•Successfully launched the first mobile money product in Peru, setting the stage for future product expansions.•Increased customer base to over 1M users, achieving high levels of adoption and loyalty.•Optimized marketing programs and strategies to ensure effective resource allocation and maximum ROI.•Built strong regional partnerships and local marketing teams, enhancing the company's ability to execute its marketing strategy effectively.
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  • Vonage
    Director International Marketing
    Vonage Oct 2012 - Apr 2014
    Holmdel, New Jersey, Us
    As the Director of International Marketing for Vonage, I spearheaded the recruitment of the Latin American and US Hispanic markets, leveraging international market assessments to develop and implement effective marketing strategies. I managed key accounts and developed new business, consistently exceeding revenue goals across multiple markets through cold calling, initiating contacts, developing interactive business relationships, utilizing consultative selling techniques, and creating persuasive account strategies to sell customized Vonage products and services in a competitive marketplace.Key Responsibilities and Achievements:• Multi-channel Marketing: Deployed marketing and communications strategies across various channels, including television, print, direct marketing, email, search, online, social media, presentations, and customer referrals.• Market Launches: Orchestrated the market launch in Brazil, leading the strategy from initial concept and product creation to launching services in three major cities.•Agency Management: Negotiated with local advertising, PR, online, and telemarketing agencies, ensuring compliance in critical areas.•Profitability Optimization: Developed a pipeline of over 1 million prospects through extensive research, referrals, and diverse sales strategies, optimizing profitability.•Retail Strategies: Initiated retail marketing strategies, conducted market research, and carried out quantitative planning to open new locations in India and Mexico.•Media Deal Negotiation: Cultivated successful relationships with industry businesses, leading to a 500% increase in the advertising budget by negotiating a significant media deal with Grupo Bandeirantes.Key Results:• Successfully launched Vonage services in Brazil, establishing a strong market presence and driving customer adoption.• Developed and executed comprehensive marketing strategies that effectively targeted Latin American and US Hispanic markets.
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  • Palm, Inc.
    Marketing Director Latam
    Palm, Inc. Oct 2007 - Nov 2012
    As the Marketing Director for Palm, Inc., I oversaw all aspects of corporate marketing and customer service throughout Latin America and the U.S. Hispanic markets, including Brazil, Mexico, Central America, the Caribbean, Colombia, Ecuador, Argentina, and Chile. I managed a team of 40 employees, including 10 direct reports, with a budget allocation of $25M.Key Responsibilities and Achievements:• Strategic Leadership: Conducted market research and initiated new promotional strategies to develop and implement strategic business plans for all regions.• Visibility and Sales Boost: Implemented visibility-raising initiatives, targeted business development, and boosted sales activities.• Marketing Forecasts and Product Launches: Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis and deployed successful product launches.• Co-op marketing with four major distributors, strategic partnerships with MTV, AMEX, Porsche, and Regus, and overseeing advertising and public relations activities.• Sales Growth: Developed new product marketing strategies, resulting in over $200M in additional revenues by expanding the customer base and launching 10 Smartphone models in more than 15 countries throughout Central and South America and the Caribbean.• Record-breaking Product Launch: Organized the company's most successful product launch with record-breaking sales of the Centro Smartphone, second only to the United States, by leveraging strategic alliances with MTV to target young consumers.• Industry Recognition: Played an instrumental role in Palm Centro's recognition as the best Smartphone in Latin America in 2008.Key Results:• Successfully managed a large marketing team and substantial budget, driving significant growth and market presence across Latin America and the U.S. Hispanic markets.• Achieved a significant increase in sales and market penetration through strategic marketing initiatives and effective stakeholder collaboration.
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  • Brightstar
    International Marketing Director
    Brightstar Aug 2003 - Sep 2007
    Miami, Fl, Us
    As the International Marketing Director for Brightstar, I provided strategic direction and leadership for worldwide marketing initiatives across Latin America, Africa, Asia, and the Middle East. During my tenure, I played a crucial role in transforming Brightstar from a start-up into the world's largest telecom distributor. I planned, organized, and managed participation in over 50 tradeshows and events on four continents, directing public relations, channel marketing, retail promotions, and customer entertainment.Key Responsibilities and Achievements:•Market Expansion: Expanded Brightstar’s business from North and Latin America to Africa, Asia, and the Middle East by spearheading international marketing initiatives in emerging markets.•Strategic Partnerships: Developed, deployed, and managed co-op marketing strategies with over 30 manufacturers, including Motorola, Samsung, Kyocera, Sony Ericsson, Palm, LG, and others, opening business with more than 200 wireless operators and retailers.•Product Launches: Launched and positioned the brand and six phone models in 10 countries by managing B2C marketing strategies for French manufacturer Sagem in Latin America. Oversaw budget development and forecasting to ensure successful product introductions.•Tradeshow and Event Management: Planned and executed participation in 50+ tradeshows and events worldwide, enhancing Brightstar’s visibility and establishing strong industry connections.•Public Relations and Channel Marketing: Directed comprehensive public relations campaigns, channel marketing strategies, retail promotions, and customer entertainment activities to build brand awareness and drive sales.Key Results:•Successfully expanded Brightstar's market presence into new regions, driving significant business growth and establishing a global footprint.•Fostered strategic partnerships with leading manufacturers and wireless operators, enhancing Brightstar's market positioning and product offerings.
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  • Samsung Electronics
    Marketing Manager Latam
    Samsung Electronics Apr 1999 - Jul 2003
    Suwon-Si, Gyeonggi-Do, Kr
    As the Marketing Manager for Samsung Electronics in the LATAM region, I established and grew Samsung's telecom business in Central America, the Caribbean, Venezuela, Colombia, and Ecuador. I directed all marketing activities, including joint promotions with mobile operators and distributors, product launches, and special events.Key Responsibilities and Achievements:•Market Research and Strategy: Led comprehensive market research efforts to identify growth opportunities and informed strategic decisions. Managed road shows, tradeshow participation, and product training sessions to promote Samsung's offerings.•Public Relations and Brand Development: Cultivated strong public relations and developed brand recognition through targeted marketing initiatives and strategic partnerships.•Regional Expansion: Expanded Samsung’s market footprint from 5 to 12 countries by hiring and establishing dedicated telecom marketing teams in each region, exceeding key performance metrics and KPIs.•Product Launches: Successfully led the launch of more than 40 mobile phone models across 25 countries throughout Central America, the Caribbean, and the northern tip of South America.Key Results:•Established a strong presence for Samsung's telecom business in multiple new markets, significantly increasing market share and brand visibility.•Achieved successful product launches that drove substantial revenue growth and customer engagement.•Enhanced Samsung's reputation and market positioning through effective marketing strategies and strong regional teams.During my tenure at Samsung Electronics, I utilized my marketing expertise to drive regional expansion and establish Samsung as a leading player in the LATAM telecom market.
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Alfredo Rosing Skills

Strategy Marketing Strategy Competitive Analysis Strategic Partnerships Online Marketing Business Development Multi Channel Marketing Marketing Management International Marketing Go To Market Strategy Marketing Management Strategic Planning Leadership Start Ups Diversity And Inclusion Product Marketing Product Development New Business Development Social Media Marketing Digital Marketing Advertising Online Advertising Public Relations Sales Social Media B2b Marketing Corporate Communications Sales Management Email Marketing Sponsorship Linkedin Marketing Search Advertising Search Engine Optimization Search Engine Marketing Customer Relationship Management Social Media Optimization Content Strategy E Commerce Facebook Marketing Digital Strategy Growth Hacking Demand Generation Brand Management Branding Google Analytics Google Adwords Customer Service Integrated Marketing Thought Leadership Latin America Mobile Payments Mobile Advertising Mobile Money B2c Marketing Introducing New Products Mobile Marketing Market Planning Emerging Markets Telecommunications Product Launch Customer Segmentation Strategy Mobile Devices Product Management Business Planning Market Analysis Positioning Segmentation Financial Inclusion Mobile Financial Products

Alfredo Rosing Education Details

  • Southern New Hampshire University
    Southern New Hampshire University
    Marketing

Frequently Asked Questions about Alfredo Rosing

What company does Alfredo Rosing work for?

Alfredo Rosing works for Milo

What is Alfredo Rosing's role at the current company?

Alfredo Rosing's current role is Vice President Marketing.

What is Alfredo Rosing's email address?

Alfredo Rosing's email address is al****@****ial.com

What is Alfredo Rosing's direct phone number?

Alfredo Rosing's direct phone number is +195462*****

What schools did Alfredo Rosing attend?

Alfredo Rosing attended Southern New Hampshire University.

What are some of Alfredo Rosing's interests?

Alfredo Rosing has interest in Children, Education, Poverty Alleviation, Science And Technology, Arts And Culture.

What skills is Alfredo Rosing known for?

Alfredo Rosing has skills like Strategy, Marketing Strategy, Competitive Analysis, Strategic Partnerships, Online Marketing, Business Development, Multi Channel Marketing, Marketing Management, International Marketing, Go To Market Strategy, Marketing, Management.

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