• Achievements: Build company structure from scratch and manage a team of 17 people as the COO, develop the brand strategies and operation plans, with business implementation and continuous optimization. Achieved $400,000+ GMV and 7,000+ orders in the past 12 months with 20,000+ seed customers. Successfully secured a total funding of $1.5 million through Angel and Pre-A rounds.• User Growth: Formulate user growth and operation strategies, utilize advertising, social media, influencer marketing, campaign management, user engagement, and website operations to establish brand recognition and consistent customer acquisition. Achieved 500,000+ PV and acquired 6,500+ loyal customers in the past 12 months, with a peak daily GMV of $15,000+ and 300+ orders.o Advertising: Develop advertising strategies and budget allocation, continuously optimizing advertising content and keywords in multiple channels including Google, Meta, TikTok in US, CA, EU, and AU markets. Achieved an overall ROI > 2 during tenure.o Social Media & Influencer Operation: Establish a robust social media matrix and influencer marketing system, formulate content planning and operation frameworks, leverage promotion campaigns, influencer hierarchy, influencer referrals, and livestreaming to amplify brand presence and increase conversion, resulting in 80,000+ followers, 150+ influencer collaborations, and 1 billion+ impressions with an overall ROI > 5.o User & Campaign Operation: Build user operation strategy and brand campaign calendar, leverage referral and membership programs, email marketing, brand events, and e-commerce campaigns to attract and retain customers, while reducing acquisition costs and enhancing user retention. Achieved a peak monthly GMV of $100,000+ and 2,000+ orders, with a conversion rate of 3% and a user retention rate of 15%+ within the past 12 months.

• User Referral: Design and launch cash and coupon referral products in multiple countries across SEA, EU, and MENA. Continuously optimize products through UI and feature optimization, iterative development, A/B testing and brand/user operation. Achieved a global daily average of 700,000+ new users and increased overall retention by 15% during tenure.Growth Operations: Design and launch 50+ user referral programs, develop features including referral schemes, billboards, tiered incentives, influencer promotions, and seasonal events. Build MVP models and continuously optimize programs through experiments and user research. Achieved a peak of 3 million+ new users in a single day during tenure.Product Operations: Create and launch commercialized user referral programs and monetization ecosystem, leverage the acquisition of monetization revenues and diverse user equities to reduce program costs and enhance user perception. Collaborated with 60+ brand advertisers and implemented 10+ referral campaigns, decreasing customer acquisition costs by 20% and improving ROI by 25% during tenure.User Operations: Develop a strategic framework for influencer and user community operations, optimize influencer content creation and user acquisition through membership programs, incentive strategies, and content management. Established 5 communities, recruited 100+ top influencers, and acquired 100,000+ new users during tenure.

Product Operation - KnowsKnows: China's largest lifestyle experience platform • Product Operation: Lead a team of 6 to design and operate Knows from 0 to 1. Continuously develop and optimize the product through product research, merchant/consumer operation, and data analysis. Achieved 40,000 daily active users, with 1,200 daily orders.• Campaign Operation: Plan and execute 15 online and offline campaigns, build and launch minimal variable product to establish brand awareness, attract new customers and promote order conversion. Achieved 500,000 participating users per day, with 2,500 daily orders.• WeChat Mini-program Operation: Lead the team to conceive and implement mini-program from 0 to 1, plan and execute operation and marketing promotion strategy, and continuously develop and optimize the product through consumer behavior researches and data analysis. Achieved 120,000 cumulative users, with 5,000 daily active users.• Community Operation: Manage and operate WeChat public account and WeChat communities. Achieved 10,000+ WeChat subscribers, with 56 WeChat groups and 5,200 users in three months, through delivering value-adding content, building user growth system, hosting community campaigns, and cultivating KOL and loyal consumers.• Merchant Operation: Develop and implement new commercial product strategy, content supplement strategy and merchant education strategy, cultivate and support key merchants, and promote 18 best-selling experiences. Achieved 7,000 new-signed merchants and 50,000 experiences, with 9,000 outstanding courses.• Channel operation: Develop 11 online and offline distribution channels, test and implement optimal operation plans based on consumer researches and data analysis.

Product Operation - Sohu News • Product Operation: Manage and operate Sohu News East China channels, continuously analyze consumer behavior and real-time data to optimize content recommendation algorithm. Achieved 45% increase in channels’s reading volume. • Merchant operation: Develop and sign 350 self-media and traditional media, covering 90% of KOL in East China, and promote 18 potential platform-raised IP.• Campaign Operation: Plan and organize 10 online and offline activities, successfully sign and corporate with first-class content creators including 3 city propaganda departments, 35 traditional media and 12 self-media organizations. Establish brand awareness and attract users through promoting excellent content and improving channel’s overall quality.

Marketing and BD Department Account Manager • Digital Marketing: Manage and operate official social media accounts, compose official bilingual press releases, speeches and tweets, optimize and post company updates regularly on social media platforms, monitor accounts data for daily reports and continuously optimize marketing strategy. Achieved 4,000 and 2,300 new subscribers on WeChat and Weibo.• Campaign Promotion: Plan and organize multiple marketing events including CIC’s 10th anniversary ceremony, social media seasonal seminars, and white paper press conference, and promote and deliver company’s business solutions and industry insights.Achieved 62 potential clients in Asia-Pacific area. • Business Development:Deliver company’s business solutions, provide follow-up services including PR and marketing corporations to newly-signed clients.