Mo Shen Email & Phone Number

• Achievements: Build company structure from scratch and manage a team of 17 people as the COO, develop the brand strategies and operation plans, with business implementation and continuous optimization. Achieved.
• User Growth: Formulate user growth and operation strategies, utilize advertising, social media, influencer marketing, campaign management, user engagement, and website operations to establish brand recognition and.

• User Referral: Design and launch cash and coupon referral products in multiple countries across SEA, EU, and MENA. Continuously optimize products through UI and feature optimization, iterative development, A/B testing.

• Product Operation - KnowsKnows: China's largest lifestyle experience platform
• Product Operation: Lead a team of 6 to design and operate Knows from 0 to 1. Continuously develop and optimize the product through product research, merchant/consumer operation, and data analysis. Achieved 40,000 daily.
• Campaign Operation: Plan and execute 15 online and offline campaigns, build and launch minimal variable product to establish brand awareness, attract new customers and promote order conversion. Achieved 500,000.
• WeChat Mini-program Operation: Lead the team to conceive and implement mini-program from 0 to 1, plan and execute operation and marketing promotion strategy, and continuously develop and optimize the product through.
• Community Operation: Manage and operate WeChat public account and WeChat communities. Achieved 10,000+ WeChat subscribers, with 56 WeChat groups and 5,200 users in three months, through delivering value-adding content.
• Merchant Operation: Develop and implement new commercial product strategy, content supplement strategy and merchant education strategy, cultivate and support key merchants, and promote 18 best-selling experiences..

Shanghai

• Product Operation - Sohu News
• Product Operation: Manage and operate Sohu News East China channels, continuously analyze consumer behavior and real-time data to optimize content recommendation algorithm. Achieved 45% increase in channels’s reading.
• Merchant operation: Develop and sign 350 self-media and traditional media, covering 90% of KOL in East China, and promote 18 potential platform-raised IP.
• Campaign Operation: Plan and organize 10 online and offline activities, successfully sign and corporate with first-class content creators including 3 city propaganda departments, 35 traditional media and 12 self-media.

Shanghai

• Marketing and BD Department Account Manager
• Digital Marketing: Manage and operate official social media accounts, compose official bilingual press releases, speeches and tweets, optimize and post company updates regularly on social media platforms, monitor.
• Campaign Promotion: Plan and organize multiple marketing events including CIC’s 10th anniversary ceremony, social media seasonal seminars, and white paper press conference, and promote and deliver company’s business.
• Business Development:Deliver company’s business solutions, provide follow-up services including PR and marketing corporations to newly-signed clients.

Master Of Science (M.S.), Marketing

Bachelor Of Science (Bs), Management & Marketing

Activities and Societies: Officer of Purdue University Chinese Students-Scholars Association (PUCSSA) under Entertainment Department.