My name is Alfred Viggiani of Advantage Marketing Solutions, Inc. I specialize in the design of corporate identity programs, advertising through different mediums, art direction, digital photography, retouching, pre-press production, package design as well as market consultations. Designing in many different mediums, some consist of catalogs, brochures, trade show graphics, labels, packages of all sorts, digital menu boards and digital advertisements. I provide my clients with stunning, strategic graphics, and extreme attention to the finest details which are imperative in today’s saturated market. I believe in keeping all designed content from a logo to your catalog(s) to your email marketing campaigns consistent. So you look as professional as possible.Using today's state of the art software I take your approved designs from board to press, whether its a full store re-design, a catalog, or website. Building and managing small teams of creatives, I believe that the seed of growth is the content writer and composer. taking that seed and growing it through email adverts, blogs, publication editorials and moving it on through social media.With over 20 years of experience, I have worked with some of the smallest to the largest companies. Don’t hesitate to give me a call for a Free consult. I thank you and express my sincerest hopes for your prosperity and success.Best Regards,Alfred ViggianiAdvantage Marketing Solutions, Inc.Promoting Business Through Creative Solutions.advantagemarketingsolutionsinc.com845.820.5229

Setting the creative vision and tone; not just executing to standards for multiple brands in the THC / CBD industry. Overseeing remote creative teams, directing graphic designers/artists, I Have a deep understanding of Brand Identity for Packaging, advertisements and front end Web Design. I manage multiple projects and large volumes for a number of brands. Working with the Account Management team to make sure the client’s needs are being met and the creative goals are in line with brand standards.

I use my expertise to strategize for the best results in sales and marketing. I utilize package design, ad campaigns, comprehensive point of sale materials, as well as email and web graphics to boost sales globally. I am a liaison with Broughton Laboratories UK that tests the e-liquid for purity. I registered products nationally with the FDA and internationally with the TPD while also managing translations for multiple countries. I utilized market research to educate the consumer and gain trust through engaging content. I helped build and manage a small group of creatives starting with a solid content writer who produces editorials, blogs, and email advertisements. I mentor junior designers to get the most out of the Adobe Creative Suite and increase understanding the importance of typography so they can produce quality designs that fulfill the company’s marketing objectives. Under my direction, all creative is disseminated to the public by a savvy social media coordinator.

I managed vendor contacts, was responsible for packaging design, e-mail advertising, social media, print catalog design, signage design including traditional, digital, and billboard, and all media advertising. I was responsible for hiring outside talent when needed. I successfully coordinated all catalogs and GTIN (sku) numbers.

I was responsible for coordinating fashion photoshoots. I designed product packaging, coordinated e-mail advertising, social media, print catalogs, and signage.

I worked with both national and international marketing teams, designed and built comps, colorized perfumes to be submitted to Calvin Klein Corporate for final approval, and designed duty-free kiosks around the world. I designed Gifts With Purchase items such as handbags, umbrellas, and duffel bags. I designed mood boards and DTO’s for existing and new product launches. I was responsible for color correction on print and digital advertisements to match actual colors of CK Cosmetics and nail polish. I designed and comped CK 2 and CK reveal. I combined print material with interactive graphics for banners and TV. I set up corporate color guidelines for vendors like Macy’s. I created the 2015 package design for their spring launch. I designed storefronts and windows for Macy’s South America and created CK Free Energy for the Asian market. I comped packaging and bottles in addition to color matching and mixing fragrance juice colors.

I was responsible for client management, directed photoshoots, and communicated with printers,photographers, and mail houses nationwide. I managed design production and combined printmaterial with interactive websites. I successfully launched e-mail advertising campaigns and coordinated online and print material. I developed logos and provided excellent retouching/color correction to all design work as needed.

Art direction • Client contact • Directing photo shoots • Communicating with printers,photographers and mail houses nationwide • Managing catalog production • Combining print material with interactive web sites • Hosting, e-mail advertising campaigns, updating,making sure print material and web material coincide.