Al Frisby Email & Phone Number

Bristol, GB

• Launched company’s first SaaS product through MVP and numerous iterations
• Created product strategy supporting company objectives and broadening of portfolio
• Utilised quantitative/qualitative data & conducted user groups to identify challenges and drive requirements
• Developed partnership with market leading SaaS court bundling provider creating an integration between the products
• Defined and managed product roadmaps for both SaaS and on-premise products including running regular checkpoint meetings with delivery team and senior stakeholders
• Grew product team bringing UI/UX design in-house alongside agile delivery team to speed up throughput of user stories

Identifying, launching and managing SaaS products to the UK, EU & US markets through a cloud marketplace.

• Accountable for managing existing vendor relationships and reviewing performance
• Launched cloud backup service to market within first three months of being in role
• Identified new SaaS vendors and launched services to UK, US & EU partner network
• Managed product backlogs for company's cloud marketplace platform and partner integrations
• Provided sales support for UK, US and EU Channel Account Managers
• Quickly established and implemented tracking for product line performance

• Ownership of hosted Microsoft Exchange, POP email and Cloud Backup product lines
• Adopted role of Product Owner within Scrum team on several Agile-run releases
• Accountable for defining product roadmaps and in-life product management
• Responsible for monitoring product line performance against KPIs and managing interventions to ensure products achieve budgeted figures
• Internal product champion and main point of contact for all Email and Backup product enquiries
• Management of a wide range of stakeholders including external suppliers and colleagues based in European markets

• Ownership of go-to-market planning for a portfolio of cloud-based products
• Profiling of target audience groups and positioning of products to market
• Identifying & initiating projects for NPD and revenue growth opportunities
• Copywriting & product positioning for company's website and primary sales channel
• Production of collateral for internal business units including value propositions & whitelabel brochures
• Ownership of product lifecycle communications supporting both revenue growth & revenue protection

• Accountable for product development, user development & website content
• Developed SMS enquiry service launched through TV and online channels
• Identified opportunity for hotel booking service forecast to generate c£400k during 2010-11
• Developed relationships with suppliers achieving £25k cost savings
• Identified opportunity to run a competition in conjunction with Warner Bros for the release of the 2009 Sherlock Holmes movie
• Copywriting for product brochures, sales support documents and industry award submissions

• Responsible for the development of group of Team Managers and their direct reports
• Line Manager to 1 Team Manager and their specialist team of mentors
• Planned & implemented training for a new multi-million pound contact centre in South Wales
• Achieved a training success rate consistently above 95%

• Client facing role with dual responsibilities for training and recruitment
• Managed KPI’s including order fulfilment, attrition & training success
• Represented agency at monthly and quarterly client meetings to review performance
• Implemented various tactical initiatives including an employee care program that achieved a 20% reduction in employee attrition

Responsible for running a number of client training events ranging from induction for new employees to bespoke software packages. Line manager to a small team of on-site Trainers, and oversaw the successful implementation of a new contact centre in Birmingham within an extremely challenging timescale.