Global leader of the setup of the Product Selection, Product Data strategy and operations for the Adeo ecommerce Marketplace. We have launched Leroy Merlin (Italy, France, Spain, and Portugal) and Bricoman France marketplaces from the group's 26 companies that operate across 20 countries.Product Selection initiatives in course include: i) high potential product identification; ii) competitiveness analysis tools development; iii) new categories launch; iv) product quality; v) product positive impact and circular economy (CSR); vi) product reviews; vii) product traffic; and viii) intercompany coordination mechanisms setup.With regards to Product Data: i) establishment of data enrichment tools and partnerships with conventional and generative AI; ii) simplification of product data structure; and iii) development of data-driven analysis to detect high-value data to incorporate into our product catalog.

Manager of the Strategy team at The Cocktail Wunderman Thompson ConsultingLed a customer experience project of more than 20 team members, and 50 internal stakeholders in the airline industry from strategy definition to execution with agile project management methodologies, revamping customer-facing processes to generate revenues, operational efficiencies, and avoid regulatory costs.

Member of the Global Strategy Team at KPMG Advisory.Specialized in Digital Transformation and innovation projects for both SMEs and major international corporations across different industries.In these projects, we research technology and user trends and diagnose our client’s value proposition, business models, processes, organization, IT systems, and data analytics capabilities and strategy in the light of digital change. We then build a roadmap of initiatives to organize the transformation of the company. We believe in a customer-centric approach and therefore we apply methodologies such as the customer journey to the customer lifecycle, sales funnel, and other frameworks that we incorporate to our analyses, understanding “customer” as the key stakeholder of any process.Additionally, I have been involved in the design of strategic plans focused in specific areas of interest of our clients such as digital marketing (CX, UX, usability, CRM, marketing automation, SEO, SEM) and digital innovation (innovation workshops, MVP concept design, business model design, etc.)

• Orchestrated the launch of the startup and administered the design of its business model, business plan, entry strategy, and brand positioning design in 6 months. Operated in a key capacity by incorporating the venture, registering it, and trademarking it in 28 EU states.• Executed the creation and development of a supplier network with 5 companies in Asia for product manufacturing.• Integrated the e-commerce platform with Google Shopping and Amazon Marketplace in 4 markets (Spain, France, Italy, and the UK).• Performed the automation of logistics with Amazon for warehouse and delivery management for 24-hour instant processing.• Devised and executed the advertising and analytics strategy to track, monitor, and influence customer behaviour through utilization of Google Ads and Google Analytics.

• Dispensed corporate, M&A, and venture capital legal assistance for funds and listed international companies valued at €10B+.• Conducted extensive analysis into 2500+ mortgage contracts for one of the Spanish government’s largest bank bailout operations.• Charged with overseeing litigation engagements worth €80M+, and actively engaging in settlement negotiations.