Driving digitalisation, professionalism and new marketing approaches into a rapidly developing business. Helping Wrekin to promote its broad range of products to all stakeholders, improving awareness of the brand and offer. We have undertaken a major rebrand of the business, including physical assets, literature, signage, decor and promotional items as well as a brand new website which is backdrop to a full and ongoing digitalisation strategy.

Responsible for setting a new direction for Triflex, differentiating within the market place ensuring that our customers’ needs are met efficiently, effectively and profitably. I lead the marketing team in defining objectives, managing the workload and day-to-day activities and ensuring that all parties have a clear and defined understanding of the overall business strategy.• Business strategy – Work with the management team to define the overall business strategy, vision and direction.• Marketing and communication strategy – Focus Triflex on a digital first approach, with a keen focus on automation, simplicity, customer centricity and content. Ensure all marketing activities are data driven through analysis of analytic tools and help the business to make informed decisions on future developments.• Website – Work with other Triflex markets to scope the requirements of the Triflex website and select the most suitable CMS, select the right development partner and manage the overall development of the Triflex website. Ensure that the website and content are optimised for search engines and can support our ongoing content strategy.• PPC and advertising – Google AdWords, LinkedIn and Twitter advertising. Develop and deliver reports to the management team on performance and share learnings and insights across internal teams and markets.• Social media – Define the scope, tone and targets for Triflex’s social media accounts. Schedule and monitor communications, optimise the processes of content creation.• E-newsletters – Generate the newsletter calendar, plan and content. Set objectives and measure the results. Ensure that content drives customers to defined CTAs.• Analytics – Use relevant tools to monitor business performance enabling us to make informed changes and to improve our activities.• Copy writing – Creation of copy for case studies, brochures, blogs, news releases and FAQs.

Managed the communications team where we drove web traffic growth to an increase of over 70% in a single year. Implemented the award-winning Hager UK (@hageruk) social media strategy, built a loyal and engaged Twitter community of over 6000 professionals. Initiated Hager UK’s YouTube strategy amassing over 250,000 views in 2 years. Managed the PR agency to provide a peak monthly ROI of 9.4:1, ensured that content was king.• Communications strategy – Implemented the communications strategy with a focus on content marketing• Content marketing – Produced a value-added content focus, ensuring content was king and targeted via the right channels and personas• Social media – Managed the social media strategy, content development and creation for Twitter and YouTube. Nurtured the #HagerGang to drive customer engagement ensuring that it returned quality feedback and customer endorsements• Website – Managed the content and new developments of hager.co.uk including the e-catalogue and marketing automation. Trained internal and external users on new features. Utilised web analytics to drive the content strategy• Blog – Developed Hager’s ‘Circuit Break’ blog as a new content platform to allow Hager to own the content process from creation to distribution. This blog was also produced as a print magazine focused on key topics to allow the sales teams to start conversations on key Hager strengths• Public relations – Managed the external PR agency ensuring maximum return on investment• Advertising – Managed agencies, created briefs and artwork. Booked placements within key trade titles, measured ROI and ensured guidelines were followed• Apps – Supported the creation of apps including UX and UI proposals. Measured and monitored usage to drive new developments and optimise usage• Other responsibilities included, competitor analysis, print production, exhibition stand design and attendance, newsletter creation, internal communications, POS design and CRM data management

Working for the Marketing Manager I was responsible for the creation of print and communication assets to support numerous innovative marketing campaigns both online and office. I was responsible for producing all UK catalogues, brochures and technical guides. Created artwork for and placed print advertisements. Worked directly with suppliers to produce concepts and artwork for point of sale materials and exhibitions in support of campaigns. Supported external agencies in the production of videos and managed photography shoots for advertising campaigns. Built and deployed the UK e-catalogue and supported other markets in their implementation. Produced and measured results of e-newsletters.

As a graduate I reported to the Marketing Manager and was responsible for the preparation of product catalogues, brochures & technical literature. I developed UK catalogues as sales and installation tools in collaboration with Product Marketing Managers. Created innovative marketing flyers and ensured corporate identity rules were adhered to across the UK site when implementing the new branding strategy in 2008.