Helping the company through digital transformation and building digital capabilities.Increasing digital sales share,Sustaining digital footprint,Growing customer insights utilization.Building digital marketing capabilities.

Providing bootcamps for digital marketing, digital sales, and growth topics. Serving B2C and B2B startups in different stages from Idea to growth.Taqdam is one of the most prominent impactful programs in the region and hosts entrepreneurs from all over the world.

Rebooting marketing...-Industry based campaigns 🚀

Built company structure , digital marketing practice, sales, client management, research and data and digital analytics teams. Built offices in riyadh and Cairo. The main mandate is to build a fully operational agency that had break even in the first year.

The founder and the lead trainer at Triggers Academy. Managing partnerships and scaling the business countrywide. Utilizing online and offline facilities to achieve the maximum outreach for talents and candidates. Filling in for our mission: to breach the gap in the digital marketing and tools literacy in Saudi Arabia.

Lead growth efforts to grow client base 200% in 1.5 years—structured financial and commercial operations.

I work with local and international brands to set up their marketing practice partial or full service levers. Consulting & Design Marketing Service for Retail, Cosmetics, and Manufacturing- Business digital transformation.- Setting marketing functions.- Marketing Strategies.- Digital Marketing Strategies.- Capability development ( coaching and in-house training)Delivered speeches at :- I help launch platforms in Saudi.- TedX PNU Riyadh 4/2014 on Collaborative Economy- Helped launch DMI/DM3 digital marketing bootcamps ongoing Workshops- Branding vs No Clue Marketing conference in Riyadh held by Glowork- AstepAhead conference, biggest women empowerment initiative in the Middle east.- Judge at Gulf Customer Experience Award- Podcaster @تسجيل صوتي للتسويق- Project based in-house coaching for businesses

Started a digital marketing agency that provided social media management, digital ads management and strategy consulting. Acquired client's in government, semi government, and local brands. Operated with two offices one in riyadh and one in Egypt.

MVPGo to Market plans Value proposition

Forever Creating more jobs for women in Saudi Arabia , have crossed 20000 jobs already, and soon in the region !

I joined the team and felt the heat from day one. An aggressive environment lead by driven and focused entrepreneurs. I helped build the measurement framework for all the digital marketing activities. Built and run the structure for the content strategy realization, social, and performance media.

Spoilee is a beauty bookings and marketing platform. As Saudi Arabia has 13 Million women, and they are on 20 Million mobile phones on daily bases, Spoilee comes as a natural need for them to connect with their stylists and makeup artists on weekly bases. Women in Saudi Arabia spend over SAR 2 Billion on cosmetics and beauty services every year. I have built a great rockstars team and our aim is to help Saudi women win their game in this industry and enable freelancers to step up and grow.

I worked with the business development team to stretch and expand the program across GCC , we helped candidates from all over the Gulf Countries.Delivering training programs in Marketing Strategy, Mobile Marketing, Marketing Planning, Marketing Optimization, Search Engine Optimization, Search Engine Marketing, Display Advertising, Video Marketing, Generating Sales out of your Content, Content Marketing, Startups Marketing, CRM and Email Marketing.Trained hundreds of marketing professionals in industries like Airlines, Banking, Insurance, Pharmaceuticals, Retail, Management Consulting, Education, Government, Media agencies, Creative Advertising Agencies, Startups, Investment Banking, Medical, and other niches. Here are some photos...

Marketing Communication Strategy SetupDigital Marketing Strategy and measurement framework.Setup Agencies structure.. and setting up the pitch process for PR, Creative , Media Buying, Digital and Social Media Agencies.Introduced the Internship structure to pull some loads from the marketing team.Helped create the online sales channels to ( disrupt ) the telecom traditional sales channels.Created an enhanced NPS framework to cover all the customer touch points possible with the current setup. (satisfaction against churn & profitability per user).Created the Marcomms department structure.Created the new Creative collective initiative framework, ( recruit - adopt/endorse - launch)Created the pilot project for universities telecom partnership new approach.

Launching the Brand in KSA, and that involves hiring people, setting up the logistics part of things, finding partners, and the operations for short and long term implications for Finance, marketing, customer service, Technology and sourcing.Evangelising the collaborative economy movement check my TedX talk http://youtu.be/JiZ1wXwDi40

Achievement:- Planned and implemented Comms activities for major launches- Worked on & Implemented marketing campaigns framework- Planned & Implemented.. Ecommerce platform for Countries.- Planned and implemented SWITCH campaign for Nokia Lumia 920 Launch for Countries.- Planned and implemented Mobile marketing strategy for Countries.- Planned and implemented 360 consumer engagement strategy for Countries.- Planned and implementing… WOM Marketing strategy for Countries.- Planned and implemented New portal in AR/EN for Countries.- Planned and implemented digital marketing and social media strategy for Countries.- Planned and implemented content strategy for Countries.Content marketing strategy Owned, Earned& Bought MediaContent management , editorial management & optimization of Owned MediaSEO, SEM & SMM Strategy/ Guidelines/ ImplementationBehavioral Targeting / re-targeting / AB testing / Creative optimizationCampaign management/creation, Digital assets creation / TaggingEfficient management of the different CRM initiatives within the market /1-2-1 channelDigital media planning and optimization across display, search and other digital media formatsCommunity management / WOM marketing / Social media marketing / Blogging, Planning / managing local initiatives for Influencers reachMobile marketing / mobile advertising / WOM, Guerilla marketingCRM , consumers acquisition, retention and management through the life cycle.Communications with public voices offline and online strategies

Managed and directed several e-business projects, staff, and initiatives in KSA. Leveraged business processes to achieve collaboration and combine business architecture, organizational structure, new technologies, and vision to produce high-end business solutions.- Planned & Managed marketing activities- Planned and Managed online Portals implementations- Planned and Managed intranet Enterprise implementations- Supervised CRM projects planning & implementations- Worked on Mobile banking initiatives.

Built Online Sales strategy and referral engines ideas to generate steady business.Worked on Business development activities Planned and activated marketing campaignsManaged the online pipeline and leads generations using varied channels and tools.Content managementmarketing analytic and optimization

Delivered more than150 projects building web solutions and portals for individuals and businesses . utilizing CMS, Forums, and CRM web based engines.Managed the sales and marketing activitiesPlanned web portals and services projects and delivery.Planned custom landing pages developments, optimisation and delivery.Advised new businesses on how to set up full online presence and use that to get business.Provided consulting for traditional family led businesses to go online and wrote their online strategy for websites and landing pages.

delivered tailored courses for professionals from SEC, and Medical equipments engineers.