As Director of Digital Media, I lead a team of specialists to execute programmatic, social, and search advertising campaigns in-house. I collaborate closely with traditional media, social media management, website, and creative teams to develop integrated marketing plans for clients in healthcare, education, and B2B industries.Responsibilities & Achievements:-Manage campaigns across StackAdapt, Meta Ads, Google Ads, Adobe, and Basis DSPs, driving client growth and success.Optimize campaign performance using Google Analytics, Funnel.IO, and Mixpanel to provide actionable insights.-Spearhead strategies that doubled the media under management, enhanced client retention, and improved Return on Ad Spend (ROAS).-Streamlined workflows to reduce error rates, shorten lead times, and deliver high-quality results.Partner with cross-functional teams to ensure cohesive messaging, creative alignment, and measurable outcomes.Tech Stack Expertise:-Advertising Platforms: StackAdapt, Adobe, Basis DSPs, Meta Ads, Google Ads-Analytics & Reporting: Google Analytics, Funnel.IO, Mixpanel, Freshpaint-Tag Management: Google Tag Manager-CRM: SalesforceCMS: WordPressI specialize in blending data-driven strategies with creative solutions to meet and exceed client objectives. My leadership has driven measurable success for clients, fostering growth within my team and across campaigns.

Founded and operated a beverage company that was distributed regionally.

As a Digital Brand Strategist, I served as the subject matter expert for digital media on sales calls, bridging the gap between client needs and impactful digital strategies. Collaborating closely with sales teams and clients, I developed tailored media plans designed to achieve measurable results and drive optimal return on ad spend (ROAS).Key Responsibilities:-Acted as the digital media expert during sales meetings, providing insights and recommendations to address client objectives.-Created custom digital media plans, incorporating programmatic, social, and search strategies to align with business goals.-Managed campaign execution and optimization across platforms, ensuring consistent delivery and performance improvement.-Analyzed performance data to identify trends, refine strategies, and provide clients with actionable insights.-Built strong relationships with clients, presenting media plans and results in a way that ensured transparency and trust.Achievements:-Delivered measurable improvements in ROAS by employing data-driven optimizations and creative testing.-Developed scalable media plans that supported both client acquisition and retention.Established myself as a trusted advisor to clients, guiding them through complex digital strategies to achieve their goals.By combining technical expertise, strategic thinking, and a client-focused approach, I helped businesses leverage digital media to reach and engage their audiences effectively while achieving measurable growth.

As a Digital Insights Analyst for a media company, I provided data-driven guidance to content teams, helping them optimize their strategies based on audience behavior across websites and social media platforms. By analyzing user engagement and platform trends, I uncovered actionable insights that informed content decisions and identified new revenue opportunities through increased audience interaction. Key Responsibilities: - Analyzed website and social media performance data to understand audience behavior and content effectiveness. - Collaborated with content teams to develop strategies that aligned with audience interests and platform trends. - Provided regular reports and presentations, translating complex data into actionable insights for stakeholders. - Identified opportunities to increase user engagement, leading to greater visibility and monetization potential across digital platforms. - Conducted competitive analysis to benchmark performance and recommend strategic adjustments. Achievements: - Helped increase audience engagement through tailored content strategies, driving higher traffic and time-on-site. - Identified revenue opportunities by highlighting underutilized platforms and high-performing content types. - Improved alignment between content creation and audience preferences, enhancing overall content effectiveness. Through a combination of analytical expertise and strategic collaboration, I empowered teams to create more impactful content, resulting in stronger audience engagement and improved business outcomes.

As an Account Manager, I oversaw digital advertising strategies for key accounts in the education, finance, and law sectors. Partnering with sales representatives and internal teams, I identified opportunities to maximize Return on Ad Spend (ROAS) and ensure campaigns delivered measurable results. Key Responsibilities:- Managed programmatic, social media, paid search, and SEO campaigns for high-value clients. - Collaborated with sales and internal teams to uncover opportunities for optimization and growth. - Conducted performance analyses to refine strategies and improve campaign outcomes. - Maintained strong client relationships through regular updates, performance reports, and strategic recommendations. - Ensured seamless coordination between sales, creative, and execution teams to align on campaign goals. Achievements:- Boosted ROAS for clients by leveraging data-driven optimizations across multiple advertising channels. - Improved client satisfaction and retention by consistently delivering impactful results and maintaining open communication. - Helped scale advertising efforts for clients, driving greater engagement and ROI in competitive industries. In this role, I combined strategic thinking with executional expertise to help clients achieve their advertising objectives, ensuring their investment in digital media delivered meaningful returns.

As a New Media Coordinator, I served as the critical link between sales teams and ad operations, ensuring the seamless implementation of digital advertising campaigns. My role required extensive project management, detailed reporting, and close collaboration to deliver campaigns on time, within budget, and aligned with Return on Ad Spend (ROAS) expectations. Key Responsibilities: - Acted as the liaison between sales and ad operations teams to translate client objectives into actionable campaign strategies. - Managed campaign timelines, budgets, and deliverables to ensure flawless execution. - Monitored campaign performance, providing detailed reports and insights to stakeholders. - Identified and resolved operational bottlenecks to keep projects on track. - Ensured campaigns met or exceeded performance metrics, including ROAS and engagement goals. Achievements: - Streamlined communication between teams, improving efficiency and reducing turnaround times. - Consistently delivered campaigns that met or surpassed client performance expectations. - Enhanced reporting processes to provide more actionable insights, improving client satisfaction and campaign outcomes. In this role, I combined strong organizational skills with analytical expertise to ensure every campaign achieved its objectives while maintaining operational excellence.

As a Web Application Strategist, I provided technical support and strategic consulting to country clubs, helping them optimize their websites and digital tools to engage members and non-members effectively. I combined technical expertise with a strong understanding of online marketing to deliver solutions that met client needs and enhanced their digital presence. Key Responsibilities:- Resolved technical issues with web applications, including troubleshooting HTML coding errors. - Assisted in the implementation of digital products, ensuring seamless integration with existing systems. - Consulted with web administrators on online marketing strategies to enhance member engagement and drive new member acquisition. - Presented webinars on digital marketing best practices and strategies tailored to the country club industry. - Advised clients on member-based and non-member-based website strategies to maximize their websites' effectiveness. - Trained clients in using content management systems (CMS) to manage and update their websites independently. Achievements: - Improved client satisfaction by providing timely and effective technical support and strategic guidance. - Empowered clients with the skills and knowledge to manage their digital platforms confidently. - Delivered tailored solutions that enhanced the functionality and marketing impact of clients’ websites. In this role, I combined a passion for problem-solving with a strategic approach to help clients achieve their digital goals and maximize the value of their online platforms.

Assisted in advertising and marketing projects for a local advertising agency.

Led team of students in national advertising competition.

Wrote copy/designed ads and assisted in marketing campaigns.

Wrote copy for real estate ads and brochures and assisted in advertising.

Managed two coaches and a team of about 50 swimmers.

I researched social media's effects on interpersonal relationships. Using Facebook, we measured the whether social media affected strangers' perceptions towards one another.