I graduated in computer engineering in 2004 and then I worked for 9 years in the IT industry, part as a consultant implementing projects at big companies of diverse sectors, and part as a full-time employee at Citi.In 2013/14 I attended an international MBA at SDA Bocconi, in Italy. During this period, I also lived in Germany, where I attended an internship at Bayer, and I lived in the USA too, where I took the final part of the MBA classes at Duke University.I switched my career to digital marketing 10 years ago, when I accepted a job offer as CMO at Pipa Studios, a gaming startup. After 6 years working at Pipa: revenues increased 5x, number of employees increased from 15 to 85 employees, and the flagship game, named ‘Praia Bingo’, became the most successful social bingo game in Brazil, and also in other countries, such as Mexico, Spain, France, and Italy. I managed a $150k monthly UA budget. My team consisted of 8 people. I was a partner and member of the Board of Directors, participating in the main strategic decisions of the company.In 2022, I worked as a Senior Manager of User Acquisition at Mercado Livre, the biggest e-commerce company in Latin America. I managed a $1 million monthly UA budget. I had an international team of 7 people.Since jan-2023, I've been the Head of Growth at Auddas, a management consulting company. I manage a team of 10 people, divided into: public relations, social media, digital marketing, sales and customer success.I have both the Google Ads and Meta/Facebook Ads certifications.I have Brazilian and Italian passports.Significant experience on the following areas:· Digital marketing (UA, retargeting, growth, performance, LTV, ROI)· Sales funnel optimization (lead generation, nurturing, conversion, sales, customer retetion)· Facebook Ads, Google Ads, Tiktok Ads and other ad networks· Creative content management· App Store Optimization (ASO)· Project Management (PMBoK)· Business processes assessment, review and improvement