• Developed, directed, and executed cohesive annual and quarterly marketing plans, targeting prospective customer demographics, and presented data-driven reports.• Managed an annual marketing budget of USD 480,000 and allocated resources efficiently, to meet the pre-assigned KPIs effectively.• Drove aligned offline/online initiatives, through several marketing tools (such as OOH, Tactical Offers, Sponsored Ads, Online Social Media Campaigns, CRM and Test Drive activations, along with Influencer and KOL coverages), to ensure the respective activity's communication and execution has been synchronized and effectively engaged across the utilized channels.• Worked closely with cross-functional teams, especially at Brand level (Hangzhou, China).• Maintained solid relationships with several third party advertising agencies (digital and offline), as well as vendors and suppliers, to support ongoing marketing activities. • Monitored and analyzed campaign metrics and data insights to evaluate performance, and coordinated with the Sales Team to assess the quality of leads generated and optimize marketing approaches to maximize ROI.• Analyzed latest marketing and industry trends, along with seasonal purchasing patterns, to capitalize on market opportunities and gain a competitive edge.• Oversaw creation of marketing collateral, including digital campaigns visual assets, showroom branding and promotional material, POSM and SM content.• Managed the brand's social media presence through content creation and marketing, organically and via targeted Sponsored Ads and online campaigns, utilizing major SM platforms.• Designed and maintained the brand's website and Google Business Page, and ensured proper alignment with the CRC Dept. for leads and enquiries collection.• Undertook and directed multiple mall and outdoor displays, Auto Shows and model launches, across various high profile venues, as well as the soft opening of the Lynk & Co Space at The Warehouse Mall.

• Undertook and managed all marketing related activities across 16 international brands including, Pronovias, Bimba Y Lola, Celio, Karen Millen, mainly within Kuwait, as well as Dubai, Abu Dhabi, Jordan and Beirut.• Managed and supported a marketing team, consisting of a Social Media Executive and Graphic Designer.• Identified the respective market's target demographic and worked closely with host brands, to develop suitable marketing and communication approaches, mainly through customized promotional offers and loyalty programs, per brand, to improve awareness, refine positioning and customer experience, as well as expand on existing customer acquisition and retention performances.• Developed and managed social media and content marketing strategies across all brands, through main SM platforms.• Analyzed digital campaigns' insights reports, to assess each brand's ATL market presence and performance, and apply adjustments where needed to increase the quality of leads generated.• Prepared and managed each brand's respective marketing activations and seasonal campaigns, with an estimate semi annual budget of USD 70,000.• Evaluated stores sales and footfall performance reports, in line with specific marketing and promotional activities across different seasons, to assess the impact and success of the applied initiatives.• Planned and executed BTL events, such as Celio's Marina Mall Store Opening and the Annual Fashion Bazaar, that resulted in increased corporate and selected brands exposure, and an approx. 22% increase in respective sales.• Initiated and maintained a solid business relationship with a number of local and regional social media lifestyle influencers and KOLs, such as Fouz Al Fahad and Huda Hamdan.• Monitored and analyzed possible changes in seasonal purchasing behavior, to capitalize on potential marketing opportunities.• Generated quarterly marketing review and budget expenditure reports, providing key insights and performance data.

• Assisted the Marketing Manager in planning, implementing and monitoring appropriate marketing campaigns and activations, to achieve a positive sales conversion rate, and meet the quarterly and annual pre-defined KPI targets.• Identified and maintained each brand's target market demographic, respectively.• Worked closely with the Brand Managers to develop the respective marketing promotions and offers, and recommend suitable budget allocations.• Collaborated with the Marketing Manager to analyze campaigns and activities' insights data, and apply adjustments to existing marketing strategies and approaches, to strengthen performance, per brand.• Recommended creative and cost effective promotional, marketing and branding material production.• Coordinated with a database of production and events management suppliers and agencies, to ensure quality output, at the most cost effective level, respective to each brand, campaign, activation and or, event.• Conducted digital marketing tactical campaigns and offline activations, to boost brand and promotion awareness among consumers.• Coordinated with the Graphic Design Department to develop various marketing and branding material, such as window displays and signage, and assisted with the design process, in coherence with the brands' corporate and visual identities.• Maintained customer relationship programs and monitored customer satisfaction.• Generated and presented monthly and quarterly Marketing Review, Budget Expenditure and Social Media Performance & Insights reports, to management and host brands.• Monitored the latest market purchasing behavior, marketing trends and competitor activities, to enhance future planned campaigns and activations.

• Supported Sales & Marketing Teams to ensure effective implementation of proposed marketing activities, to achieve the pre-defined campaigns' KPIs, in a timely manner.• Coordinated with multiple functions (Sales, Operations, Digital Marketing, Graphic Design and Merchandising) to develop approved POSM, planned seasonal activations, as well as promotional and sale campaigns, and ensure proper execution in trade, all in coherence with the brand's corporate and visual identities.• Coordinated with various agencies and suppliers to develop and produce the respective communication, promotional and sales support material, required for events & integrated programs (existing/new products and services, campaigns, as well as exclusive, loyalty and trade programs).• Assisted the Marketing Manager in developing an efficient and effective budget allocation approach, across all utilized marketing channels and platforms.• Analyzed campaign performance metrics, such as visual assets' engagements and CPL, in line with the number of leads generated, to assess the overall progress of said campaign, and hence the ROI.• Undertook the organization, coordination and execution of several offline events, such as seasonal collection launches and store/branch openings, while maintaining both the organization's and the brand's required market and corporate stature.• Kept relevant departments informed and updated about latest market situation, such as competitor activities, modifications to marketing approach, channels to be utilized, as well as the latest industry trends and practices.

• Collaborated with the Marketing Manager to develop comprehensive and cohesive retail marketing strategies and action plans, aligned with the overall brand KPIs and forecasted sales targets.• Identified target demographic and segmentation, monitored consumer purchasing behavior and aligned appropriate marketing activations with the respective product's and season's lifecycle.• Coordinated, organized and ensured proper execution of the operational in-store action plans and promotional offers, to increase customer acquisition and retention, and drive footfall.• Optimized in-store experience and service, to maintain a positive customer experience.• Assisted the Marketing Manager in allocating budget resources effectively, across all marketing activations and channels.• Reviewed store KPIs regularly, to apply proper actions accordingly and ensure seamless maximum performance. • Researched and monitored key local and international competitors' marketing and promotional initiatives.• Maintained a close relationship with retail partners and mall managements, as well as local suppliers to develop marketing and branding collateral, POS material and in-store signage, to ensure effective brand and promotion communication and awareness.• Analyzed marketing campaigns and stores sales trends, using data-driven insights to assess performance and optimize future initiatives to increase ROI. • Explored ways to exploit direct marketing techniques in-store, to drive sales.

• Initiated and controlled various procurement procedures and POs for multiple governmental tenders, as well as different U.S. military bases within Kuwait and Iraq, in coordination with the BD & Marketing Managers.• Coordinated with the Marketing Manager, to develop and implement plans for advertising, promotions, public relations, and B2B Sales Programs.• Assisted in the decision making process regarding the distribution of products (such as taking orders, warehousing, stock control and transportation), and undertook direct marketing.• Assisted in the pricing approach of products and materials required by various tenders, in coordination with the Operations Department.• Oversaw and assisted in the decision making process regarding the final product's outcome, such as labeling or packaging.• Assisted the Marketing Manager in developing and implementing suitable marketing strategies and assigning appropriate channels by selecting, segmenting and targeting proper market demographics, and promoting products and services to such and similar groups.• Customized product and service solutions, as well as after sale service programs, to improve client satisfaction and maintain a positive retention approach.

• Provided assistance to customers with their banking inquiries, including account information, transactions, products and services, as well as addressing and resolving complaints and concerns, in a timely and satisfactory manner.• Promoted bank products and services to customers based on their needs and preferences, including loans, credit cards, investment options and digital banking solutions.• Ensured compliance with banking regulations, policies and procedures, particularly regarding customer authentication, data protection and security measures.• Maintained accurate records of customer interactions, transactions and inquiries, for audit and compliance purposes.• Collaborated with colleagues across different departments, such as sales, operations and risk management, to ensure a seamless customer service experience and proper resolution of complex issues.• Participated in training programs and workshops, to enhance product knowledge, customer service skills and overall performance.