Developing, implementing, and tracking digital projects/campaigns and collaborating with different department divisions (Media, Business intelligence, Social Media) to optimize their performance.

Managing 14 Bi Analysts to enhance our client’s online presence via Analyzing digital market strategies through the study of related products, markets or share trends. Bi Team collect business intelligence data through public information, industry and field reports, or purchased sources, in order to reach informed conclusions on business practices. Another task is to evaluate technology trends to improve sales of current products or spot markets for future product development.

- Gather and analyze data to make informed decisions for bidding strategy, creative testing, and landing page performance.- Communicate day to day media updates from vendors/shows to the Account team and/or Media Buyer/Planner.- Complete campaign optimizations with vendors and in internal buying system, such as make good and bonus scheduling, cancellations, and finalizing vendor credits.- Truly understand day to day campaign execution, use data to iterate and improve

-Setup PPC, display, video, app install campaigns using Adwords/Facebook/Instagram/Linkedin/Twitter-Research new technologies and keep the company at the forefront of digitalmarketing.-Build a performance multi-channel approach to achieve client’s businessgrowth and revenue goals-Maintain a data-first approach through continual experimentation andoptimization to meet and exceed strong company goals (a/b testing, etc.)-Analyze data from search engines, analytics packages, and internal dataand make actionable decisions and recommendations-Build trustworthy relationships internally, with agency partners and with clientsand appropriately respond to client needs.

At Surfactant Research ChairDeveloping advanced materials, Nano technology and Corrosion control.

Working in a project of "Coating Preparation of Nano-particles materialsand Their Use for Water Purification" with Prof. Mohammed Bahtab.

During the 16th election session of the board of directors of Riyadh chamber of commerce and industry.